Branding. Strategy. Content.
164 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Dionne Graham from MarketingHits
Scoop.it!

7 Deadly Sins to Avoid When Creating an Awesome Brand Name

Choosing the right name for your business or new product or service is incredibly important. According to a recent survey on brand awareness, 53 percent of consumers reported that the popularity of a brand name definitely affects their decisions when making purchases. A great name can make you more money, while a bad one can actually decrease the value of your company.

According to Alexandra Watkins, chief innovation officer of San Francisco-based naming firm Eat My Words, and author of the book Hello My Name Is Awesome: How to Create Brand Names That Stick, there are 7 deadly sins to avoid when selecting a name for your business or a new product or service.

Says Alexandra, "When you're starting out with a blank slate, don't curse your name with any disadvantages. Every time you have to help people spell, pronounce, and understand your name, you are essentially apologizing for it, which devalues your brand."

And no one can afford a brand that actually loses value instead of creating it.

Here are Alexandra's 7 deadly sins, which just happen to go by the acronym SCRATCH.

Via Brian Yanish - MarketingHits.com
more...
Алла Миргородская's curator insight, October 27, 2014 4:41 AM

добавить ваше понимание ...

Rescooped by Dionne Graham from MarketingHits
Scoop.it!

Snapchat's New Ads Will Allow Marketers To Purchase Untargeted, Vanishing Placements

Snapchat's New Ads Will Allow Marketers To Purchase Untargeted, Vanishing Placements | Branding. Strategy. Content. | Scoop.it
The insanely popular temporary photo and video sharing network Snapchat is on the verge of monetizing the service according to CEO Evan Spiegel. Since turning down Facebook’s roughly $3 billion dollar, the social network has been valued near $10 billion dollars, but has yet to capitalize through advertising.

According to the Wall Street Journal, the ads will we untargeted, disappearing ads, something that may be a challenge to advertisers. These ads will appear directly within the Snapchat Stories section, between photos and videos from users and won’t be targeted individually. The ads don’t have a set time release, but Mr Speigel said that the ads would arrive “soon”.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Dionne Graham from Just Story It! Biz Storytelling
Scoop.it!

Business Storytelling 101: A 7-Step Refresher

Business Storytelling 101: A 7-Step Refresher | Branding. Strategy. Content. | Scoop.it
Seven strategies for making people care about your message.

Via Karen Dietz
more...
Karen Dietz's curator insight, October 9, 2014 3:08 PM

Article Link: 

http://blogs.hbr.org/2014/10/a-refresh-on-storytelling-101/


I haven't curated an article in a while about the necessary core story elements needed for effective business storytelling. So when I ran across this one by JD Schramm, I thought it would be a good refresher -- just like the title says.


All of the elements/qualities Schramm mentions are solid. I want to particularly point out the first piece of advice he gives -- never say, "I'd like to tell you a story about...." Instead, just drop us into the action/experience of the story.


Why? Well first, because it's not needed and wastes time. Second, because it can often set up unconscious barriers to the story ("Aww, just give me the facts; don't bother with the story") before you even begin. Now who wants to do that?!


Enjoy this refresher -- you'll either be able to check off the boxes and pat yourself on the back, or easily figure out where to beef up your storytelling for better results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Dionne Graham from Just Story It! Biz Storytelling
Scoop.it!

How Jack Daniel's uses storytelling to personalise the brand

How Jack Daniel's uses storytelling to personalise the brand | Branding. Strategy. Content. | Scoop.it

“ Jack Daniel’s is a universally recognised brand, but often for different reasons. Most of its marketing focuses deeply on heritage and tradition.”


Via Gregg Morris, Karen Dietz
more...
Karen Dietz's curator insight, September 22, 2014 9:07 AM
Here's a nifty article on how Jack Daniels uses storytelling to promote its brand and its whiskey. Bottoms up!
Rescooped by Dionne Graham from Design Revolution
Scoop.it!

10 Website Design Tips for Your Small Business

10 Website Design Tips for Your Small Business | Branding. Strategy. Content. | Scoop.it

Learn what to include in your website design before you build and find out the 10 ‘must-haves’ to drive more traffic to your site.

1. Incorporate Keywords.

2. Multiple points of contact.

3. Consistent branding.

4. Call To Actions.
5. EASY to read (font size, short paragraphs, bullet points).
6. EASY to navigate.

7. Important above fold.

8. Load time (faster is better).

9. Build credibility & trust.

10. Social


Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, September 6, 2014 11:37 AM

Great tips every one of these. My faves are clear CTAs and keywords are your friends :). M

Rescooped by Dionne Graham from Design Revolution
Scoop.it!

Who Did MoMA Hire To Create Their Web Store? Yugo Nakamura

Who Did MoMA Hire To Create Their Web Store? Yugo Nakamura | Branding. Strategy. Content. | Scoop.it

Japanese web designer Yugo Nakamura has created some cool sites. Great clean lines, white backgrounds, splashing of color, movement both real and implied reminds me of Haring, Warhol and de Kooning. #toogood #webdesgin

 


Via Martin (Marty) Smith
more...
Rescooped by Dionne Graham from AtDotCom Social media
Scoop.it!

Always Be Converting: 9 Ways to Increase Business Conversions via @ScentTrail

The ABCs of business have had a makeover. Instead of always be closing, today it's always be converting which is essentially the same thing but requires different tactics in the digital era: 

1. Optimize the navigation

.

2. Diversify your payment options

 

3. Speed up load times

 

4. Manage your reviews

 

5. Use outreach carefully

 

6. Stay on top of social media

 

7. Show gratitude

 

8. Keep quality in mind

 

9. Target the right demographics

 


Via Martin (Marty) Smith, John van den Brink
more...
Jean-Marc Fraiche's curator insight, September 3, 2014 8:32 AM

The Chief Happiness Officer

« Travaillons Ensemble à votre Bonheur & à votre fortune »
www.osezgagner.com

Scooped by Dionne Graham
Scoop.it!

The 6 Places You Must Consult With Before Curating Content

The 6 Places You Must Consult With Before Curating Content | Branding. Strategy. Content. | Scoop.it

Curating content: sources that will change your life. To help you curate the best content out there, here are a few tips, suggestions and sources that will give you plenty to write about.

more...
Guillaume Decugis's curator insight, August 19, 2014 7:44 PM

Out of ideas to source content? Here's some.

Gilbert C FAURE's comment, August 20, 2014 3:37 AM
Scoop.it first in list! Great
Rescooped by Dionne Graham from MarketingHits
Scoop.it!

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY] | Branding. Strategy. Content. | Scoop.it

How do you measure the return on investment for your social media campaigns?

 

It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.

 

This data comes courtesy of Useful Social Media via their “The State Of Corporate Social Media 2014″ report, which discovered that 66.5 percent of corporate executives worldwide felt unable to measure the ROI of platforms such as Twitter, Facebook, Instagram and Google+. That’s a figure that hasn’t shifted much in the last four years.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Dionne Graham from Social Media Bites!
Scoop.it!

6 Lessons in Storytelling from Steven Spielberg via OneSpot

6 Lessons in Storytelling from Steven Spielberg via OneSpot | Branding. Strategy. Content. | Scoop.it

"Storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly no greater storyteller than filmmaker Steven Spielberg."

 

Read the full article to find out more about these 6 storytelling lessons from Spielberg:

Work with the right collaboratorsGet up close and personalKnow when to repurpose great storiesDelight in the processStory first, technique secondLearn from your mistakes


Via Kim Zinke (aka Gimli Goose), Os Ishmael, David Blundell
more...
Lorraine Elvire Wagenaar's curator insight, August 20, 2014 8:55 AM

Hij is gewoon goed, maakt goede films.

Lorraine Elvire Wagenaar's curator insight, August 22, 2014 3:59 AM

Hij maakt gewoon hele goede films.

Venkatesh Iyer (venkyiyer.com)'s curator insight, August 23, 2014 1:15 AM

The master speaks.

Rescooped by Dionne Graham from Digital-News on Scoop.it today
Scoop.it!

4 Crucial Ingredients for a Successful SEO Strategy - State of Digital

4 Crucial Ingredients for a Successful SEO Strategy - State of Digital | Branding. Strategy. Content. | Scoop.it
SEO is not an out-of-the-box service. A successful SEO strategy emerges from understanding the client, the industry, Google`s SERPs, and your link tactics.

Via Thomas Faltin
more...
No comment yet.
Rescooped by Dionne Graham from Designing service
Scoop.it!

Customer Experience Intelligence Inspires Innovation

Customer Experience Intelligence Inspires Innovation | Branding. Strategy. Content. | Scoop.it

The most intelligent organizations are overcoming battlegrounds and silos to maximize their return on customer intelligence. They're insisting on the "dog wagging the tail" by instilling customer experience context for all actions and decisions company-wide. They're applying customer intelligence to innovate the full customer experience "bundle". And they're equipping organizational learning by sharing, showing actionable patterns, focusing on what customers are trying to get done, and being proactive in enabling customers to love the company. .


Via Bonnie Hohhof, Edward Chenard, Fred Zimny
more...
Ellen Naylor's curator insight, August 5, 2014 1:35 PM

This is an informative discussion on customer loyalty and voice of the customer as sources of solid customer intelligence. Win loss analysis is missing from this discussion, also a great source of customer intelligence that like customer loyalty and VoC require cross functional integration in order to take corrective action to keep the customer king. 

Patrice Laubignat's curator insight, August 6, 2014 12:22 PM

Comment améliorer l'offre en interprétant les insights nés de l'expérience client ? Le contexte est-il décisif dans le ressenti intelligent de l'expérience ? 

Michael Allenberg's curator insight, August 9, 2014 11:48 AM

I love this post!!

Rescooped by Dionne Graham from Designing service
Scoop.it!

How Your Eyes Move on a Website - Marketing Technology Blog

How Your Eyes Move on a Website - Marketing Technology Blog | Branding. Strategy. Content. | Scoop.it

For creatives, I’m sure there’s someone inside screaming at them to be different and avoid building a website that looks and acts like everyone else. From a marketing perspective, though, we’ve educated our visitors over a decade now as to what to expect on a website and how to navigate one effectively. As a user, there’s nothing quite as frustrating as trying to find the contact information, click back to the home page, or scan the page easily when it’s not designed according to modern norms.+

In the infographic below, Singlegrain teamed up with Crazy Egg to present useful information on eye tracking that can help you improve user experience on your website.

Responsive design has added to this complexity – ensuring that designers properly size graphics for every viewport and provide interactions that are just a thumb press away! That requires some well thought out pages that are simple to scroll, find what you need, and read and retain it. +

Your designer may be tempted to do something quite different… but don’t be surprised when that impacts bounce rates and conversions as visitors get frustrated and leave!+

 


Via Russ Merz, Ph.D., Fred Zimny
more...
Russ Merz, Ph.D.'s curator insight, August 5, 2014 11:26 PM

6 tips for designing #brand #websites for better user experiences.

Michael Allenberg's curator insight, August 9, 2014 11:50 AM

So much can be gleaned from this...

Terry Patterson's comment, August 9, 2014 7:04 PM
Good one, Michael.
Rescooped by Dionne Graham from MarketingHits
Scoop.it!

8 Fantastic Tips for a Content Marketing Strategy that Actually Generates Business

8 Fantastic Tips for a Content Marketing Strategy that Actually Generates Business | Branding. Strategy. Content. | Scoop.it
You don’t have to go far to find a marketing blog harping on about why content marketing should be part of your strategy – and for good reason. But how do you actually implement one that gives you some kind of return on your investment?

Take a look at this infographic from Rapid Advance which gives you 8 tips to help your content marketing strategy work harder for your business.

Via Brian Yanish - MarketingHits.com
more...
Julianna Cerchio's curator insight, October 26, 2014 9:48 PM

This article outlines the best way to use content marketing effectively. According to this article it is essential to keeping your audience engaged throughout your website and interested. Steps include tailoring your content, getting visibility, which in turn generates leads. This article is the best way to outline the steps in gaining positive attention from content marketing. It is important to know your audience and what your product is in order to be successful in your marketing strategy.

Rescooped by Dionne Graham from MarketingHits
Scoop.it!

Stop Trying to Kiss Your B2B Clients on the First Date #b2bmarketing

Stop Trying to Kiss Your B2B Clients on the First Date #b2bmarketing | Branding. Strategy. Content. | Scoop.it
We’ve all been told that kissing on the first date is a faux pas. And this same advice can be applied to B2B marketing.

B2B marketing requires you to build a relationship between you and your potential customers, not unlike the relationship that’s built through dating. So, we need to shift our focus from closing the deal immediately towards informing your customers and building trust.

Via Brian Yanish - MarketingHits.com
more...
Eric Frykman's curator insight, October 10, 2014 3:33 PM

In other words; take it slow and consult before you try to close the deal. Unless your product is so simple that it can be self-bought (like zenpayroll, for instance) never try to close a sale on the first call. Give it a couple before you go all in.

Rescooped by Dionne Graham from cooperative intelligence
Scoop.it!

The 15 Biggest Body Language Mistakes To Watch Out For

The 15 Biggest Body Language Mistakes To Watch Out For | Branding. Strategy. Content. | Scoop.it
Until we get to know someone, our brain relies on snap judgements to try to categorize the person, predict what they will do, and anticipate how we should react. You may have heard that you only have

Via Ellen Naylor
more...
Ellen Naylor's curator insight, August 19, 2014 1:16 PM

You also need to know the person well enough to understand their body language. For example, while crossing arms is thought make you look defensive, I do it a lot when I am thoughtful, also when I am cold. When I am thoughtful, I am often listening very attentively. 

Rescooped by Dionne Graham from visualizing social media
Scoop.it!

What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Branding. Strategy. Content. | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss
more...
Rachel Turner Dool's curator insight, October 26, 2014 6:47 AM

Wow! what a list of stats. Some really interesting ones here...

CONETZAR's curator insight, October 30, 2014 6:21 AM

¿Alguna vez te has preguntad qué comparte la gente en las redes sociales? Y, ¿por qué lo comparte?

Esta interesante y completa infografía muestra los elementos más compartidos en las redes sociales durante el año 2013. Estos van desde vídeos hasta opiniones o noticias.

También se analiza lo compartido en las diferentes redes sociales y por qué se eligen esos medios para compartirlo.

Por último, es posible conocer los datos demográficos de los usuarios de redes sociales.

 

Para terminar... un dato curioso: Según este estudio, el país en el que más contenido se comparte a través de las redes sociales es Turquía, con un 93 %. 

Rescooped by Dionne Graham from Design Revolution
Scoop.it!

The Psychology of Color in Marketing and Branding via HuffPost

The Psychology of Color in Marketing and Branding via HuffPost | Branding. Strategy. Content. | Scoop.it

Marty Note
Great HuffPost roundup of several important infographics and psychology of color studies. Which ones surprised you? Problem is every website wants ALL of those emotions, but not all at once (lol). Key is picking right color for right content / place on your site.

RED may SUCK as a homepage because it chases people away, but red could ROCK as an accent. Red "buy" buttons have only been beat ONE TIME in thousands of tests we've run. So find the right color conversation and have it at the right time.

At Curagami (http://www.Curagami.com) we think of colors as ways to help tell stories. We try to "match the hatch" of the story we are telling to colors in our images or within supporting graphics such as icons or widgets.

When our story is EXCITING we like RED or variations of it. We may also isolate the red by using black and white. Isolating red makes its power SHOUT in just the right minimal way sometimes. Too much red makes you want to RELAX so we may follow a RED with a soothing green or blue.

Websites are hub and spoke so it van be impossible to map stories to color in sequence. BUT if you match the PAGE to your colors you can win and be sure to daisy chain content telling the same story with enough similar colors and scenttrail to create a sense of connection. If you tell a GREEN story and suddenly smack your readers with too much red they RUN.

Win the page, link the page and win the psychology of color battle in your web design.

And YES I'm breaking my Big Blogs curation rule for the 3rd time in a day (lol). Soon as you state a stupid rule like that you break it and that is a definite RULE (lol). M

 

 


Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, September 20, 2014 4:45 AM

add your insight...


Scott Langston's curator insight, September 23, 2014 11:52 PM

Emotion and marketing

Rescooped by Dionne Graham from AtDotCom Social media
Scoop.it!

The Ultimate Content Marketing Tools List via @MarketingHits

The Ultimate Content Marketing Tools List via @MarketingHits | Branding. Strategy. Content. | Scoop.it

You have probably heard the saying “it’s all in the tools”, right? This is absolutely the truth in both social media AND content marketing. In fact, using the right tools as part of your content marketing strategy can make all the difference in the world! There are many free and paid tools that can help you find, create and promote your content – and that will not only save you tons of time, but will ultimately mean better, more relevant, and more shareable content.


Following are some of my favorite tools that can help at every stage of the process: from coming up with new blog or social media post ideas, all the way to syndicating and promoting your content. Please let me know YOUR favorite content marketing tools at the end of this post!


Via Brian Yanish - MarketingHits.com, John van den Brink
more...
No comment yet.
Rescooped by Dionne Graham from AtDotCom Social media
Scoop.it!

3 Ways to Use Social Media for Business via @MarketingHits

3 Ways to Use Social Media for Business via @MarketingHits | Branding. Strategy. Content. | Scoop.it

Is social media working well for you?

 

Are you approaching it the right way?

 

Everyone uses social media differently, and the approach you use should be based on your goals.

 

This article shares three ways to use social media to get the results you want for your business.


Via Brian Yanish - MarketingHits.com, John van den Brink
more...
No comment yet.
Rescooped by Dionne Graham from MarketingHits
Scoop.it!

Is Snapchat Right for Your Brand? [Infographic]

Is Snapchat Right for Your Brand? [Infographic] | Branding. Strategy. Content. | Scoop.it
Take this quiz to determine whether or not Snapchat is a good fit for your brand.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Dionne Graham from Business Improvement
Scoop.it!

9 Things Successful People Won't Do

9 Things Successful People Won't Do | Branding. Strategy. Content. | Scoop.it

Via Daniel Watson
more...
Ulrike Bergmann's curator insight, August 23, 2014 8:40 AM

Der Autor zeigt neun Faktoren, die erfolgreiche Menschen vermeiden, während andere sich immer wieder damit beschäftigen.

Jeremy Barton's curator insight, August 28, 2014 5:59 AM

I like this: things successful people don't do ever

Rescooped by Dionne Graham from Designing service
Scoop.it!

26 Social Listening Tools to Infuse Your eCommerce Marketing with Awesome Intelligence

26 Social Listening Tools to Infuse Your eCommerce Marketing with Awesome Intelligence | Branding. Strategy. Content. | Scoop.it

When you start off in eCommerce (or if you’ve been doing it for a while), you will realize how important quality marketing is to keep the pipeline of traffic going to your site. It is very likely that initially you will be relying mostly on organic, unpaid media to keep it afloat. Thus, most of your efforts might be around blogging, Facebook & Twitter posts, video and all other kinds of content marketing.

 

This comes with 3 main challenges:

Being creative on demand.Coming up with topics for your marketing campaigns often.Do so at a volume that makes a difference and works for an ecommerce business. It has to be scalable in volume to bring home the bacon, so to speak.


Via Brian Yanish - MarketingHits.com, Fred Zimny
more...
Brian Yanish - MarketingHits.com's curator insight, August 19, 2014 5:36 PM

Kissmetrics included my favorite  content discovery tools, Scoop.it. in the blog post.

Rescooped by Dionne Graham from MarketingHits
Scoop.it!

Content Marketing Strategy eBook

eBook: How to build a content marketing strategy. Featuring advice from 12 top content marketing brands including: Progressive Insurance, Boeing, Caterpillar, …

Via Stefano Principato, massimo facchinetti, Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Dionne Graham from Business Brainpower with the Human Touch
Scoop.it!

The 5 Annoying Emails Everyone Gets And How To Respond To Them

The 5 Annoying Emails Everyone Gets And How To Respond To Them | Branding. Strategy. Content. | Scoop.it

We've all been there: Staring at an email inbox stacked with one irritating message after the next. The damage control can seem too overwhelming to tackle, especially at the end of the day when the only ones remaining are the ones you've worked hardest to avoid. Where to begin responding? And what's with all these tone-deaf emailers?

 

The annoying email doesn't come in just one flavor. Chances are you've encountered at least one of these types of emails in the course of your workday. Here's how to knock them off your plate as gracefully as you can:


Via The Learning Factor
more...
The Learning Factor's curator insight, August 5, 2014 7:08 PM

You may never get to the fabled inbox zero, but there is a way out of those endless chain emails and passive-aggressive messages.

Rhina Belle's curator insight, August 6, 2014 9:42 AM

Where to begin responding? And what's with all these tone-deaf emailers?