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Wanna avoid McDonaldization of your brand? Here’s the trick… | Litmus

Wanna avoid McDonaldization of your brand? Here’s the trick… | Litmus | Branding Advertising News Thoughts | Scoop.it
Use your knowledge of your consumer to expand your proposition, re-invent if need be, for a new consuming class When O&M had to craft a compelling story
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Branding Advertising News Thoughts
News & thoughts for Branding or advertising.
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eCommerce Website Design and Development

eCommerce Website Design and Development | Branding Advertising News Thoughts | Scoop.it

Looking for an eCommerce web design company for your site? The website designers at Litmus develop user-friendly, sales-driven, SEO optimized eCommerce websites as per client requirement.

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It’s all about Aspirational Branding

It’s all about Aspirational Branding | Branding Advertising News Thoughts | Scoop.it
It's all about Aspirational Branding. You have to create the dream in order to generate those emotional responses from the consumers.
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Say it with a picture

Say it with a picture | Branding Advertising News Thoughts | Scoop.it
Thanks to Instagram and Pinterest, visual storytelling is the hottest new trend in the digitalscape.
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Let's not poh poh native advertising...

Let's not poh poh native advertising... | Branding Advertising News Thoughts | Scoop.it
All said and done, native advertising is a discreet form of content marketing where ads masquerade as significantly important pieces of information.
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Colors of Your Logo Reveal Much More Than You Can Imagine

Colors of Your Logo Reveal Much More Than You Can Imagine | Branding Advertising News Thoughts | Scoop.it

Having established the importance of color, it must be said that the color cannot override the personality of the company and hence while deciding on the logo, think personality before color.

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A call to jaywalkers

A call to jaywalkers | Branding Advertising News Thoughts | Scoop.it
Advertising used to promote road safety must strike at the core. Here are some pieces of the best road safety ads hand-picked from across the world.
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Mujko bhi to lift karade

Mujko bhi to lift karade | Branding Advertising News Thoughts | Scoop.it
Use interactive content experience in your packaging to leverage the power of social media.
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Blending Bricks With Clicks

Blending Bricks With Clicks | Branding Advertising News Thoughts | Scoop.it
When it comes to retail and the mindset of the Indian customer, a mixed delivery model works the best.
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It’s a Woodunit

It’s a Woodunit | Branding Advertising News Thoughts | Scoop.it

Famous logos use elaborate techniques of subliminal messaging to embed a brand’s hidden messages for its customers.

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Responsive Web Design and Development

Responsive Web Design and Development | Branding Advertising News Thoughts | Scoop.it

Litmus, the leading branding design company, provides affordable design services to build responsive website which can be easily adapted across different device platforms.

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Designing for an Ecommerce Website

Designing for an Ecommerce Website | Branding Advertising News Thoughts | Scoop.it
Before you go on to change the design of your ecommerce website, it might be a good idea to take a close look at some of best eCommerce websites.
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The Hullaballoo Over Hashtags

The Hullaballoo Over Hashtags | Branding Advertising News Thoughts | Scoop.it
There is a crucial need to put in a lot of thought before coming up with a hashtag that is well-crafted for your brand and resonates with your core audience.
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How Some of the Most Popular Brands Got their Names

How Some of the Most Popular Brands Got their Names | Branding Advertising News Thoughts | Scoop.it
Every wondered how some of the most popular brands such as coke, pepsi, virgin, yahoo, starbucks, apple, nike, and amazon got their names?
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Cut the Clutter

Cut the Clutter | Branding Advertising News Thoughts | Scoop.it
In the advertising world, stand apart, if you want to stand tall.
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Shapes of Your Logo Reveal Much More Than You Can Imagine

Shapes of Your Logo Reveal Much More Than You Can Imagine | Branding Advertising News Thoughts | Scoop.it
A Logo is the face of a company. Companies, especially large corporations, spend a fortune to spruce it up until it conveys what they want it to convey
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TVCs that work don't pull at your purse strings...

TVCs that work don't pull at your purse strings... | Branding Advertising News Thoughts | Scoop.it
If you have ever been challenged to trap the lightning in a bottle, you must be a creative from the advertising field.
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Color it wisely

Color it wisely | Branding Advertising News Thoughts | Scoop.it

Color is integral to any corporate identity. So when your logo is red and flaming, yellow and cheerful, black and mystifying – its communicating something to the customer.

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The Good, Bad and Ugly of VD Advertising

The Good, Bad and Ugly of VD Advertising | Branding Advertising News Thoughts | Scoop.it
From pushing condoms to aggressively marketing the services of a divorce attorney, marketers have begun to recklessly exploit the theme of love.
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What’s the big deal with foreign brand names?

What’s the big deal with foreign brand names? | Branding Advertising News Thoughts | Scoop.it

The old colonial mindset still prompts us to believe that anything that comes out of the West is the best!

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