Branding Advertising News Thoughts
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Branding Advertising News Thoughts
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Ambush marketing – does it pay?

Ambush marketing – does it pay? | Branding Advertising News Thoughts | Scoop.it
Wacky and wicked, ambush marketing works only when the consumers are in the mood to be humoured Do you remember the Nike sponsorship of the 1996 Olympics? Truth be told, they almost didn’t and arch rival Reebok stepped in.
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