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Rescooped by Travis Haggerty from Entrepreneurship, Innovation
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5 Twitter Hashtag Monitoring Tools You Didn't Know Existed

5 Twitter Hashtag Monitoring Tools You Didn't Know Existed | Branding, advertising and business | Scoop.it
I will take you to some Twitter hashtag monitoring tools that are more powerful than your classic hashtags.org, and which will help you use hashtags in your campaign more effectively.

Via Marylene Delbourg-Delphis
Travis Haggerty's insight:

These should prove helpfull for choosing the right hashtag for the right time. 

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Amanda Hoffmann's curator insight, July 31, 2013 9:15 PM

NEW TOOLS: 

Jon Turino's curator insight, August 11, 2013 4:54 PM

Some interesting info.

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Smoothie King Gets a Logo Refresh

Smoothie King Gets a Logo Refresh | Branding, advertising and business | Scoop.it
Smoothie King has a new logo and a new top marketer.
Travis Haggerty's insight:

There is no doubt that it was time for a change, but what about this new logo? Is it working, is it what this brand needed? 

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Rescooped by Travis Haggerty from Business Improvement
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Ten Tips: How to be a Successful Leader

Ten Tips: How to be a Successful Leader | Branding, advertising and business | Scoop.it

Via Daniel Watson
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Sigrid de Kaste's curator insight, July 23, 2013 9:01 PM

Learning Leadership is an invaluable skill to have...

Frank J. Papotto, Ph.D.'s curator insight, July 24, 2013 4:51 PM

These tips can be summed up by pointing out that great leaders realize that they must continually improve. Consequently, they must remain open to others and new perspectives while continuing to clearly convey in words and actions what they value and believe to be important for the future of their business. 

taniaATenthuse.me's comment, July 25, 2013 5:01 AM
That is so true Frank. True leaders are role models and should always seek improvements to benefit themselves as well as the people they lead.
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Jason Baer redefining marketing with 'Youtility' concept - Phoenix Business Journal

Jason Baer redefining marketing with 'Youtility' concept - Phoenix Business Journal | Branding, advertising and business | Scoop.it
Remember Jason Baer? He was the wunderkind of Phoenix. He started the first digital...
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Travis Haggerty's curator insight, July 18, 2013 7:13 PM

"It is no simple feat to change centuries of marketing maxims about funnels, key messages and slogans, and replace them all with simple, unbiased, useful information". -  How do we provide customers with all the information they need when they need it? It will be interesting to see how marketing continues to evolve. 

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What is a Personal Brand and Why Do You Need One? - Business 2 Community

What is a Personal Brand and Why Do You Need One? - Business 2 Community | Branding, advertising and business | Scoop.it
What is a Personal Brand and Why Do You Need One? http://t.co/K1D4Aspdko #socialmedia
Travis Haggerty's insight:

"Root your brand in your passion. Don’t be a commodity". "you must work to convince your community to listen to what you have to say". 

 

This is quite the thought provoking article that makes me wonder, what truly are my passions? What could I talk about for hours on end? 

 

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5 Business Writing Tips To Make Readers Hang On Your Every Word

5 Business Writing Tips To Make Readers Hang On Your Every Word | Branding, advertising and business | Scoop.it

Via Daniel Watson
Travis Haggerty's insight:

As someone who feels that writing is an area I can improve on this article was quite interesing. "Each author I read offers a distinct voice that sets him or her apart... establishing leadership and influence." 

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Sigrid de Kaste's curator insight, July 17, 2013 7:26 PM

Absolutely essential to know HOW to write for business online readership. In fact, I have a workshop coming up in my local area where I am teaching exactly that next month

 

PPG Business School's comment, July 20, 2013 4:01 AM
Yes . everyone business has some need of skill in writing. we are communicating with client by the way of writing. wonderful info.by - http://www.ppg.edu.in/bschool/
Rita's curator insight, August 5, 2013 4:50 PM

Some fresh slants on writing kick-ass posts. Worth your time. #blogging #content

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"Pacific Rim" hits $91,000,000 for opening weekend

"Pacific Rim" hits $91,000,000 for opening weekend | Branding, advertising and business | Scoop.it
Pacific Rim summary of box office results, charts and release information and related links.
Travis Haggerty's insight:

It's not too surprising that the film is doing strong overseas. It's got a widely international cast, the biggest action scene takes place in Hong Kong, and the overall story of the film is one of global unity. But I didn't expect for one moment that it would do this well. I might have to make a trip to the local theater.

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7 Stellar Sales Success Infographics

7 Stellar Sales Success Infographics | Branding, advertising and business | Scoop.it
For the average salesperson, time is valuable. If only you had hours to pour over sales playbooks or attend talent development workshops.
Travis Haggerty's insight:

Intersting, and who doesn't love info graphics. 

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Lessons In Love From Starbucks CEO [VIDEO]

Lessons In Love From Starbucks CEO [VIDEO] | Branding, advertising and business | Scoop.it

Via Martin (Marty) Smith
Travis Haggerty's insight:

He has some great things to say that everyone not just small bussiness owners should keep in mind. 

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Kristine Putt's comment, August 10, 2013 4:24 PM
Is Starbucks in contradiction with "Love is the killer app" by advocating "Bring your gun to Starbucks day?" Does this move pose the question of brand integrity? What do they stand for, love or packing heat? To me, these seem to be conflicting brand personalities. http://mashable.com/2013/08/09/bring-your-gun-starbucks/
Martin (Marty) Smith's comment, August 10, 2013 6:15 PM
My read on the guns at Starbucks is NOT that it is a brand event as much as a brand kidnapping by gun advocates. I don't see guns as consistent with Schultz stands on other issues and the over (what they stand to gain) is so tiny compared to the under (what they stand to lose) it feels like a brand kidnap more than anything Starbucks is behind. If Starbucks is saying Starbucks = support for guns then I stand corrected and your read is correct (DAMAGE). It just felt like a kidnap to me on reading the piece and any brand can be kidnapped at any time by anyone. Most strong brands, and I would put Starbucks in this group, bounce back since the overall truth wins out in the end (despite the kidnap).
Kristine Putt's comment, August 10, 2013 7:06 PM
Yes, you're right. It does sound like a brand "kidnapping." Although, in an effort to protect its own reputation, I'm kind of thinking that it would be wise for Starbucks to "just say no" to this group - meaning, anyone coming in with a gun strapped to their sides would be 86'd. Imagine if something really terrible happened as a result of this "kidnapping" and Starbucks as faced with an upward battle to repair their brand reputation, all of which could have been easily avoided by simply not catering to the gun group. Not being negative, just looking at the possible outcome and weighing the risks. If it were my brand? No way, not a risk worth taking. Having said all this, absolutely love the original philosophy Starbucks was built on! I believe more brands are learning to embrace an empathic business platform. I hope so anyway :)
Rescooped by Travis Haggerty from It's Your Business
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9 Key Elements Missing From Your Social Strategy

9 Key Elements Missing From Your Social Strategy | Branding, advertising and business | Scoop.it
We asked nine successful entrepreneurs to share the most critical elements they see others neglect to include in their plans -- and how to fix them.

Via The Fish Firm
Travis Haggerty's insight:

There's some great information in here on the importance of social media marketing and many companies mistakes when using it. 

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Leonardo Muniz's curator insight, July 3, 2013 11:19 AM


Great information. Retargetting really has helped me out.

DebarghyaSir's comment, July 4, 2013 5:48 AM
Interesting title, I must say
Christos Margetis's curator insight, July 8, 2013 3:30 PM

Indeed good content but there is alwaysbeyond that:)

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The 7 Components of Complete Brand Strategy - Business 2 Community

The 7 Components of Complete Brand Strategy - Business 2 Community | Branding, advertising and business | Scoop.it
Travis Haggerty's insight:

7 components that you likely know but maybe forgot about. 

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Rescooped by Travis Haggerty from consumer psychology
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44 Cartoonish Branding Techniques

44 Cartoonish Branding Techniques | Branding, advertising and business | Scoop.it

"It is becoming increasingly difficult for retailers to draw in new buyers to their products because of fellow competitors, but these cartoonish branding techniques are cleverly utilizing adorable images and cute themes to connect with consumers..."

©


Via Leona Ungerer
Travis Haggerty's insight:

Sometimes drawing on your inner child can work well for a brand, other times it just wont. What do you think about these branding techniques? 

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Survey Reveals 'Serious Warning Signs' For Big Light Beers

big light beer brands like miller lite and bud lite falling as consumers shift tastes to craft beers, a consumeredge insights study finds.
Travis Haggerty's insight:

I am not suprised by this at all, just take a trip to Duluth, MN and you will see the craft beer culture growing by leaps and bounds. 

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Rescooped by Travis Haggerty from Business Improvement
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Tips for Competing With Big Players in a Busy Space

Tips for Competing With Big Players in a Busy Space | Branding, advertising and business | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, July 25, 2013 7:28 PM


Fear of competition from larger companies can have a debilitating effect on the future prospects of a small business, yet seen for what it is, such competition can actually be beneficial for the smaller business.


Business owners who play their cards right, and focus on their strengths and nimbleness in the market, are able to carve out significant and profitable market share in spite of competition from larger and better resourced competitors.


This excellent article, suggests that when a larger competitor enters your market you should reassess what this means for your company and how you can keep growing to push past the noise created by the new competitor, and it offers five tips on how to successfully compete with big players in your industry.

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In 20 Years, We’re All Going To Realize This Apple Ad Is Nuts

In 20 Years, We’re All Going To Realize This Apple Ad Is Nuts | Branding, advertising and business | Scoop.it
“This is it. This is what matters. The experience of a product.”These are the opening words of Apple’s heartstring-tugging "Designed In California" commercial. Read them to yourself a few times.
Travis Haggerty's insight:

"Design is at its heart a service for humanity, it’s crafting solutions for people to live with more security, efficiency, or happiness. So the experience of a product will never be what matters to a great designer. It’s always been about the experience of a person using that product".

 

Has apple overlooked this in this ad, have we lost our person to person interactions? This is a very intriguing ad, take a look... what do you think do you agree with what author Mark Wilson has to say here? 

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Storytellers have more fun.

Storytellers have more fun. | Branding, advertising and business | Scoop.it
We all want to be interesting people. We want people to listen to us, to like us. We want them to date us, hire us, elect us, acquit us. We …
Travis Haggerty's insight:

It is true we all, like it or not, live quite ordinary lives. There is excitement here and there but not always... So how do you make yourself compelling? How do you get people to be interested in your likely average life? You tell them a story, a good story. 

“Great stories happen to those who can tell them.” —Ira Glass

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First Example of A SpinSnip [New Content Marketing Tool]

First Example of A SpinSnip [New Content Marketing Tool] | Branding, advertising and business | Scoop.it

A SpinSnip is moving content from one dimention to another to maximize ROI. SpinSnip Tools is a suite of curation and content marketing tools that help move content within the owned, paid, earned and curated ecosystem increasing return and lowering content creation costs with each SpinSnip. 


Via Martin (Marty) Smith
Travis Haggerty's insight:

hmmm it will be very interesting to see where this SpinSpin leads. 

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Andrew Johnson's curator insight, July 18, 2013 3:55 AM

Another example of the convergence of marketing and technology.

increaseyourtrade.com's curator insight, July 18, 2013 12:43 PM

Well worth following this up. A tool kit for marketeers with 5 elements starting with content.

Martin (Marty) Smith's comment, July 18, 2013 5:28 PM
Well said Increase Your Trade! Going to steal, "A Tool Kit For Marketers With 5 Elements Starting With Content" Thanks. M
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The Hyperloop is coming: Elon Musk will reveal plans for new transport system on August 12th

The Hyperloop is coming: Elon Musk will reveal plans for new transport system on August 12th | Branding, advertising and business | Scoop.it
Elon Musk's vision for an entirely new form of transportation will be revealed to the world on August 12th. The founder of SpaceX and Tesla Motors tweeted this morning that he would "publish...
Travis Haggerty's insight:

"What Musk has said so far is that the Hyperloop would be a "a cross between a Concorde, a rail gun, and an air hockey table," and would be able to deliver people the 380 miles between Los Angeles and San Francisco in just 30 minutes."  Very very interseting. I am excited to see what Musk has instore. 

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Confidence, Excellence and Independence: Business Lessons From 4 Great Leaders

Confidence, Excellence and Independence: Business Lessons From 4 Great Leaders | Branding, advertising and business | Scoop.it
What entrepreneurs can glean from some of the most influential people from the past and present.
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Ozgur Alaz: Is It Time For - PSFK

Ozgur Alaz: Is It Time For - PSFK | Branding, advertising and business | Scoop.it
Ozgur Alaz: Is It Time For
PSFK
Digital media has always been the rising star of marketing. We are accustomed to hearing promising statistics and results in our marketing strategy meetings.
Travis Haggerty's insight:

Very interesting article on online / social media marketing and the idea of Utility marketing, focusing your products and advertsing on making the consumers life better. 

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How AT&T is able to keep it's interviewing children ad spots fresh

How AT&T is able to keep it's interviewing children ad spots fresh | Branding, advertising and business | Scoop.it
Beck Bennett, 28, is a comedian and writer who poses deadpan questions to an array of adorable children in a near-omnipresent AT&T ad campaign.
Travis Haggerty's insight:

I'll admit I've loved these ads from the first time ive seen them and im still not sick of them. Unlike many of those darn Gieco ads. So how do they do it? 

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Apartment in Manhattan - Micro-Loft by Specht Harpman ~ Interior Decorating, House Design, Room Ideas - HouseTL.com

Apartment in Manhattan - Micro-Loft by Specht Harpman ~ Interior Decorating, House Design, Room Ideas - HouseTL.com | Branding, advertising and business | Scoop.it
Located at the top of a brownstone on Manhattan’s Upper West Side
Travis Haggerty's insight:

I'm not one for a tiny living space. But in this case I could make an exception 

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Branding Strategy Insider | How Graphic Standards Build Brand Value

Branding Strategy Insider | How Graphic Standards Build Brand Value | Branding, advertising and business | Scoop.it
Graphic Standards Manuals, Brand Guidelines or Brand Standards are a critically important management tool for brand owners to insure their brand identity assets are correctly and consistently reproduced over all media channels.
Travis Haggerty's insight:

No one wants to send mixed signals to their customers. But I feel like this is often overlooked when it comes to designing for brands. 

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