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Visualizing How Popular Content Gets Virally Spread on Social Media: ViralSearch

What does it mean for online content to "go viral"? An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the...

Via Robin Good
paola severi's insight:

il potere dei video

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Robin Good's curator insight, March 16, 2013 12:12 PM



ViralSearch from Microsoft Research Labs is a new means to navigating, searching, content that spreads over social media.

ViralSearch visualizes how stories get distributed and how they virally get spread online.


From the official site: "An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the first quantitative notion of whether something has indeed gone viral, thereby enabling further research into topic experts, trending topics, and viral-incident metrics."


A fantastic tool, but still in its testing phase.


Hope it will soon be available to many.


Original video: http://youtu.be/wSwOszoHuoI


Download video: http://msrvideo.vo.msecnd.net/rmcvideos/185452/dl/185452.mp4



Martin (Marty) Smith's curator insight, March 16, 2013 3:31 PM

Cool. Visualization of what Clair was talking about on her Sharing Is Caring post: http://sco.lt/66UOtl 

Mariale Peñalosa Arguijo's curator insight, April 4, 2013 5:09 AM

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Arriva la versione 2013 del conversation Prosm

Arriva la versione 2013 del conversation Prosm | branding 2.0 | Scoop.it
paola severi's insight:

Il tutto può essere comprato oppure scaricato in varie risoluzioni dalla pagina ufficiale. Se lo comprate vi verrà spedito a casa come poster.

Avrete sicuramente notato l’incredibile offerta di servizi offerti in rete, in forma gratuita o meno, alcuni di successo, altri rimasti un po’ nell’ombra. Il bello è che, ovviamente, questi sono quelli più famosi mentre “lì fuori” ne esistono migliaia.

Li conoscete tutti? Quanti di questi servizi avete provato? Fatecelo sapere nei commenti qui sotto.

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Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | branding 2.0 | Scoop.it
Collaboration has gone Google. Create a story and then share your video.

Via Robin Good
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Lino's curator insight, July 12, 2013 1:13 AM

Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia  con frases de texto que hayamos ideado entre dos o más personajes.

 

El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).

 

Una gran herramienta.

 

De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).

 

Pruébalo: http://docsstorybuilder.appspot.com/

Richard Evans's curator insight, July 17, 2013 2:20 AM

Stories are a power communication strategy. 

N Kaspar's curator insight, August 11, 2013 3:08 AM

A tool to use for digital story telling.

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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | branding 2.0 | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello
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Ivon Prefontaine's curator insight, May 25, 2013 8:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 12:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 4:40 PM

Fabulous Article!

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Branding 2.0: “Ormai lo smartphone sta sostituendo il portafoglio” - Il Ducato

Branding 2.0: “Ormai lo smartphone sta sostituendo il portafoglio” - Il Ducato | branding 2.0 | Scoop.it
Branding 2.0: “Ormai lo smartphone sta sostituendo il portafoglio”
Il Ducato
Si sono incontrati questa mattina a Branding 2.0 2013, ciclo di incontri organizzato dalla facoltà di Sociologia dell'Uniurb all'ex facoltà di sociologia.
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Rescooped by paola severi from Content Strategy |Brand Development |Organic SEO
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Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | branding 2.0 | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/


Via Level343
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Visualizing How Popular Content Gets Virally Spread on Social Media: ViralSearch

What does it mean for online content to "go viral"? An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the...

Via Robin Good
paola severi's insight:

il potere dei video

more...
Robin Good's curator insight, March 16, 2013 12:12 PM



ViralSearch from Microsoft Research Labs is a new means to navigating, searching, content that spreads over social media.

ViralSearch visualizes how stories get distributed and how they virally get spread online.


From the official site: "An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the first quantitative notion of whether something has indeed gone viral, thereby enabling further research into topic experts, trending topics, and viral-incident metrics."


A fantastic tool, but still in its testing phase.


Hope it will soon be available to many.


Original video: http://youtu.be/wSwOszoHuoI


Download video: http://msrvideo.vo.msecnd.net/rmcvideos/185452/dl/185452.mp4



Martin (Marty) Smith's curator insight, March 16, 2013 3:31 PM

Cool. Visualization of what Clair was talking about on her Sharing Is Caring post: http://sco.lt/66UOtl 

Mariale Peñalosa Arguijo's curator insight, April 4, 2013 5:09 AM

add your insight...

 10
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Allegria e altruismo: ecco la formula magica per avere più follower su Twitter - PinkDNA

Allegria e altruismo: ecco la formula magica per avere più follower su Twitter - PinkDNA | branding 2.0 | Scoop.it
PinkDNA
Allegria e altruismo: ecco la formula magica per avere più follower su Twitter
PinkDNA
Vuoi conoscere la formula perfetta per incrementare il numero dei tuoi follower su Twitter?
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Branding 2.0 Urbino: il problema culturale italiano - Leonardo.it News - leonardo.it

Branding 2.0 Urbino: il problema culturale italiano - Leonardo.it News - leonardo.it | branding 2.0 | Scoop.it

Branding 2.0 Urbino: il problema culturale italiano - Leonardo.it News
leonardo.it
Branding 2.0 è un evento denso di panel e di contenuti, è difficile prendere appunti, ma le cose che dicono qui meritano tutta l'attenzione di questo mondo.

paola severi's insight:
Ho partecipato a qusto convegno tenuto a Urbino e organizzato da Immage Lab  Centro di Ricerca del Dipartimento di Scienze della Comunicazione e Discipline Umanistiche (DISCUm) di Urbino.Il Convegno e' gratuito e i temi di questa quarta edizione vertevano sul e-commerce e co-working.il convegno affronta la necessità per le aziende di interagire con utenti che accedono al web in mobilità, quindi in maniera continua ma frammentaria e multicanale. Nella mattinata i temi affrontati tramite i Digita strategist: Raffaella Mariotti e Claudio Tonti (websolute) vertevano sulle modalita' di gestione e di creazione degli shop online, che impone oggi la progettazione di un’esperienza d’acquisto completamente nuova.Nel pomeriggio si sono affrontati i temi del co-working, argimento a me ancora sconosciuto,che si realizza in nuove forme di organizzazione del lavoro che danno spazio ad idee innovative.Hanno preso parte al duello verbale due testate realta' del co-working Angela Violino (The Hub Milano) vs Fabio Sferruzzi (TalentGarden Torino).
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