branding
Follow
Find
384 views | +0 today
Scooped by Torsten Flaegel
onto branding
Scoop.it!

Save Time on Decisions by Creating a Vision Statement | Profit through Social Impact

A written vision statement describes what you expect your business or organization to look like in 3 to 5 years. It helps to align the thinking of everyone in the organization, and allows it to quickly test existing activities and future opportunities by asking “Will this get us closer to our vision?”

more...
No comment yet.
Your new post is loading...
Rescooped by Torsten Flaegel from urban designs
Scoop.it!

Following Torsten Flaegel

Following Torsten Flaegel | branding | Scoop.it

Stay connected and receive updates in the way that best fits how you use social media.

 

FOR POST UPDATE NOTICES:

Twitter: https://twitter.com/tfster

Facebook: http://www.facebook.com/torsten.flaegel

Pinterest: http://pinterest.com/torstenflaegel/

G+: https://plus.google.com/u/0/112352424958504609914/posts

LinkedIN: http://www.linkedin.com/in/tflaegel

 

SITES WITH THE CONTENT UPDATES:

Scoop.it: http://www.scoop.it/u/torsten-flaegel#pg=1&mi=topics&si=curated&panel=followedPanel

Tumblr: http://officekuki.tumblr.com/

more...
No comment yet.
Scooped by Torsten Flaegel
Scoop.it!

“Designed to Move” launched by AFH, Nike, et al | Public Interest Design

“Designed to Move” launched by AFH, Nike, et al | Public Interest Design | branding | Scoop.it
more...
No comment yet.
Scooped by Torsten Flaegel
Scoop.it!

Want A Futureproof Brand? Start With Uncomfortable Questions. | Marc Stoiber

Want A Futureproof Brand? Start With Uncomfortable Questions. | Marc Stoiber | branding | Scoop.it
Before you talk tactics, before you weigh budgets, before anything...ask yourself a couple of uncomfortable questions. The future of your brand depends on it.
more...
No comment yet.
Rescooped by Torsten Flaegel from Strengthening Brand America
Scoop.it!

Don't Mess With Texas, The Brand

Don't Mess With Texas, The Brand | branding | Scoop.it

Texas is the largest state in the continental U.S., with the second largest population, and Texas has a big brand to match. Texas may be the most successfully branded state in the country, and unlike some other states, Texans ...


Via Ed Burghard
more...
No comment yet.
Scooped by Torsten Flaegel
Scoop.it!

How Radical Sustainability Can Save Your Business

How Radical Sustainability Can Save Your Business | branding | Scoop.it
Iconic social-purpose brand Toms disrupted the shoe and eyewear categories with a one-for-one business model that donates a pair of shoes (or glasses) to a person in need for every pair that’s purchased.
more...
No comment yet.
Scooped by Torsten Flaegel
Scoop.it!

Are You Branding Like It's 1992?

Is marketing dead? The Harvard Business Review seems to think so.
more...
No comment yet.
Scooped by Torsten Flaegel
Scoop.it!

Photo Gallery | RetailCustomerExperience.com

Photo Gallery | RetailCustomerExperience.com | branding | Scoop.it
The Retail Customer Experience photo gallery includes slideshows of new store designs from many leading retailers.
more...
No comment yet.
Rescooped by Torsten Flaegel from Kreativitätsdenken
Scoop.it!

Why Thinking of Others Improves Our Creativity

Why Thinking of Others Improves Our Creativity | branding | Scoop.it


Imagine you’re locked in a tower. Better yet, imagine someone else is locked in a tower. Besides perhaps savoring the moment of schadenfreude that comes with locking someone in an imaginary tower, such visualization also yields some insights into how to our own creativity works. It turns out, we’re more creative when we’re solving the problems of others rather than our own.


Via Thomas Menk
more...
No comment yet.
Rescooped by Torsten Flaegel from Design Revolution
Scoop.it!

Seven Great "Get It" or "Not" Content Design Questions

Seven Great "Get It" or "Not" Content Design Questions | branding | Scoop.it

Found these great questions on a site that was a tad too spammy to post the link here, but excellent questions for marketers and designers. Answering these six questions helps define if you get it or not:

 

* Always-on: Are you publishing content for an audience on a daily basis?

* Editorial: Are you publishing content that an audience needs and shares?

* Independent: Do you own the technology or the platform delivering the content?

* Do you have the final say in all aspects of the user’s experience?

* Networked: Is the content on your platform optimized for distribution?

* Measured: Are you evaluating how efficiently you are producing media, or the consumption of your content?

* Monetizable: Could your content platform be someone else’s paid media?

 

Well done questions. How did you make out on the "get it" or "not" scale.

Marty


Via Martin (Marty) Smith
more...
Instituto ICONOS's curator insight, September 2, 2013 9:22 AM
Seven Great "Get It" or "Not" Content Design Questions
Rescooped by Torsten Flaegel from Social Media and The Future of the Industry
Scoop.it!

7 Ways to Optimize Your Professional Profile

Here are some tips to help you optimize your online profiles and raise your personal brand awareness.

Via Daniel J Smith
more...
No comment yet.
Scooped by Torsten Flaegel
Scoop.it!

SMS Marketing is... | Facebook

SMS Marketing is... | Facebook | branding | Scoop.it
Facebook is a social utility that connects people with friends and others who work, study and live around them.
more...
No comment yet.
Scooped by Torsten Flaegel
Scoop.it!

Very cool interactive guide to 2012 Product Categories created by The Sustainability Consortium

Very cool interactive guide to 2012 Product Categories created by The Sustainability Consortium | branding | Scoop.it
more...
No comment yet.
Scooped by Torsten Flaegel
Scoop.it!

5 Ways To Build Brands In The Post-digital World

5 Ways To Build Brands In The Post-digital World | branding | Scoop.it
Simon Smith, our European Head of Digital, has a mantra--“Everything is digital." He also believes that “Digital is the most misunderstood word in business today.”In 2011 we surveyed more than 800 companies about their digital strategy.
more...
No comment yet.
Rescooped by Torsten Flaegel from Strengthening Brand America
Scoop.it!

Welcome to Brand Malaysia - Business Circle

Welcome to Brand Malaysia - Business Circle | branding | Scoop.it
What is Brand Malaysia? Can Malaysia become the next New York, London or Paris? What is Malaysia's greatest asset? (How do you measure the strength of a nation’s brand?

Via Ed Burghard
more...
No comment yet.
Scooped by Torsten Flaegel
Scoop.it!

Save Time on Decisions by Creating a Vision Statement | Profit through Social Impact

A written vision statement describes what you expect your business or organization to look like in 3 to 5 years. It helps to align the thinking of everyone in the organization, and allows it to quickly test existing activities and future opportunities by asking “Will this get us closer to our vision?”

more...
No comment yet.
Rescooped by Torsten Flaegel from Strengthening Brand America
Scoop.it!

Branding is More Than Just Advertising

Branding is More Than Just Advertising | branding | Scoop.it

I have recently seen a flurry of RFPs for “Branding and Web Design”, “Branding and Public Relations” and “Branding and Advertising”. These RFPs came quickly to mind when I read this week's blog from my friend, Marcus ...


Via Ed Burghard
more...
No comment yet.
Scooped by Torsten Flaegel
Scoop.it!

Social Media Infographic: Benefit of Followers, Fans and Likes for Brands

Social Media Infographic: Benefit of Followers, Fans and Likes for Brands | branding | Scoop.it
Learn the benefits of followers, fans and likes for brands in this social media infographic. Find out how purchasing decisions are influenced by a brans use of social media.
more...
No comment yet.
Scooped by Torsten Flaegel
Scoop.it!

Funny Logos | Design gone bad

Funny Logos | Design gone bad | branding | Scoop.it
Do you actually know is a site filled with quirky, funny, weird and bizarre stuffs...
more...
No comment yet.
Scooped by Torsten Flaegel
Scoop.it!

Brand Repositioning: Things to Consider • Brand Management : BrandUniq

Brand Repositioning: Things to Consider • Brand Management : BrandUniq | branding | Scoop.it
Brand repositioning is a very tricky exercise. It involves tweaking or radically changing an existing perception in people's mind.
more...
No comment yet.
Rescooped by Torsten Flaegel from BRAND marketing Curation
Scoop.it!

4 BIG Reasons To Post To Facebook MORE Than 1x Per Day [graphic]

4 BIG Reasons To Post To Facebook MORE Than 1x Per Day [graphic] | branding | Scoop.it

The speakers and panelists recommended pages to post just 1 time per day. Even worse, some suggested posting at the same exact time every day.

Marty - Helpful graphic reinforcing Facebook IS differnet than Twitter but only by degrees.


Via Gina Carr, flowershirts
more...
No comment yet.
Rescooped by Torsten Flaegel from Social Media & Marketing
Scoop.it!

The Value Of A Like - Moving Social Support To Money [Infographic]

The Value Of A Like - Moving Social Support To Money [Infographic] | branding | Scoop.it
18% of Social Media users are influenced by their friend’s behavior when they follow and interact with brands.




Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com, Günter Schumacher
more...
Martin (Marty) Smith's comment, August 2, 2012 4:37 AM
Mario thanks for the Resoop to a feed I relate too :). Marty
Martin (Marty) Smith's comment, August 2, 2012 4:48 AM
Tobias, thanks for the Rescoop and follows. Look forward to learning from you. Marty
Martin (Marty) Smith's comment, August 2, 2012 6:31 AM
Gunter thanks for the Rescoop to Social Media & Sustainability (both topics dear to my heart). Marty
Scooped by Torsten Flaegel
Scoop.it!

What is Branding?

This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind ...
more...
No comment yet.
Rescooped by Torsten Flaegel from Entrepreneurship, Innovation
Scoop.it!

The Future of Media is Currently in Production - Brian Solis

The Future of Media is Currently in Production - Brian Solis | branding | Scoop.it

Via Marylene Delbourg-Delphis
more...
No comment yet.
Scooped by Torsten Flaegel
Scoop.it!

Trust in the Age of Transparency

Trust in the Age of Transparency | branding | Scoop.it

In Extreme Trust: Honesty as a Competitive Advantage “Untrustable business models thrive in our economic system today largely because being untrustable can be highly profitable—in the short term anyway—and many businesses are managed almost entirely for short-term results.” Rohit Bhargava, in Likeonomics, tells us: “The first and most basic reason for distrust is because there are so many companies and people who choose to lie to us either by making misleading claims or simply by hiding the truth.”

more...
No comment yet.