Texas is the largest state in the continental U.S., with the second largest population, and Texas has a big brand to match. Texas may be the most successfully branded state in the country, and unlike some other states, Texans ...
Iconic social-purpose brand Toms disrupted the shoe and eyewear categories with a one-for-one business model that donates a pair of shoes (or glasses) to a person in need for every pair that’s purchased.
Imagine you’re locked in a tower. Better yet, imagine someone else is locked in a tower. Besides perhaps savoring the moment of schadenfreude that comes with locking someone in an imaginary tower, such visualization also yields some insights into how to our own creativity works. It turns out, we’re more creative when we’re solving the problems of others rather than our own.
Found these great questions on a site that was a tad too spammy to post the link here, but excellent questions for marketers and designers. Answering these six questions helps define if you get it or not:
* Always-on: Are you publishing content for an audience on a daily basis?
* Editorial: Are you publishing content that an audience needs and shares?
* Independent: Do you own the technology or the platform delivering the content?
* Do you have the final say in all aspects of the user’s experience?
* Networked: Is the content on your platform optimized for distribution?
* Measured: Are you evaluating how efficiently you are producing media, or the consumption of your content?
* Monetizable: Could your content platform be someone else’s paid media?
Well done questions. How did you make out on the "get it" or "not" scale.
Simon Smith, our European Head of Digital, has a mantra--“Everything is digital." He also believes that “Digital is the most misunderstood word in business today.”In 2011 we surveyed more than 800 companies about their digital strategy.
A written vision statement describes what you expect your business or organization to look like in 3 to 5 years. It helps to align the thinking of everyone in the organization, and allows it to quickly test existing activities and future opportunities by asking “Will this get us closer to our vision?”
I have recently seen a flurry of RFPs for “Branding and Web Design”, “Branding and Public Relations” and “Branding and Advertising”. These RFPs came quickly to mind when I read this week's blog from my friend, Marcus ...
In Extreme Trust: Honesty as a Competitive Advantage “Untrustable business models thrive in our economic system today largely because being untrustable can be highly profitable—in the short term anyway—and many businesses are managed almost entirely for short-term results.” Rohit Bhargava, in Likeonomics, tells us: “The first and most basic reason for distrust is because there are so many companies and people who choose to lie to us either by making misleading claims or simply by hiding the truth.”