As consumers’ comfort levels with smartphones and mobile shopping continue to increase, marketers are seeing the customer profile coming into focus, offering clear insight into the individuals brands are trying to reach.
To find out the biggest trend in branding, look no further than Microsoft’s streamlined parallelogram logo, NASA’s new, out-of-this-world identity, Wikipedia’s morphing mark with 3.2 million possible permutations, and American Airlines’ hyper-cool,...
WARNING: this is very long and dense. I don’t expect you to memorize it or even internalize it, hell you might not even read all of it. But I wanted to start a conversation with everyone by throwing the whole kitchen sink at you.
“Pay no attention to that man behind the curtain!” yelled the Wizard of Oz in a fit of hysteria, as the secret of his human-ness was unveiled.This quote, of course, is from the 1939 classic fantasy film The Wizard of Oz.
Two years ago, I argued that we were in the midst of an "app bubble." Brands and venture capitalists were eagerly investing in an overcrowded marketplace that didn’t demonstrate real value to most consumers.
"When you look at any other email product from a distance--if you’re at a Starbucks or on the train, and you see someone reading Gmail or Yahoo--they all largely look the same," says Bill Wetherell, a senior director of UX design at AOL.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.