We Brand
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We Brand
Covering the creativity and impact of a powerful brand
Curated by David Bradley
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The Collaborative Economy Is Exploding, And Brands That Ignore It Are Out Of Luck

The Collaborative Economy Is Exploding, And Brands That Ignore It Are Out Of Luck | We Brand | Scoop.it
Rides, houses, power tools: You can share almost anything today, and the number of people sharing is growing every day. If you're a company that only...
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7 Ways To Make Your Startup Stand Out

7 Ways To Make Your Startup Stand Out | We Brand | Scoop.it
A press release no longer cuts it. Here's what to do to cut through the noise.
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Name A Startup

Name A Startup | We Brand | Scoop.it
I’m often in the process of naming a startup. I decided to do a bit of research on “industry best practices” for this task.
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How To Tell If Your Rebranding Is A House Of Cards

How To Tell If Your Rebranding Is A House Of Cards | We Brand | Scoop.it
As it turns out, even houses of cards are no longer the simple, flimsy structures you and I built when we were kids. Oh no--they are now fodder for Guinness and its eponymous book of records.
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Real-Time Marketing is Upon Us—Here’s How Advertising Needs To Adapt

Real-Time Marketing is Upon Us—Here’s How Advertising Needs To Adapt | We Brand | Scoop.it
As consumers’ comfort levels with smartphones and mobile shopping continue to increase, marketers are seeing the customer profile coming into focus, offering clear insight into the individuals brands are trying to reach.
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The Twinkie Template For Building An Eternal Brand

The Twinkie Template For Building An Eternal Brand | We Brand | Scoop.it
In the last couple of weeks, have you ever heard so much about Twinkies? I mean, since you were six years old?
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5 Social-Media Commandments For Better Brand Tweeting

5 Social-Media Commandments For Better Brand Tweeting | We Brand | Scoop.it
It doesn’t matter if you’re a political leader, an entrepreneur, or a corporate CEO. Regardless of title or industry, your message matters.
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Looking Back At 2012's Best Branding

Looking Back At 2012's Best Branding | We Brand | Scoop.it
To find out the biggest trend in branding, look no further than Microsoft’s streamlined parallelogram logo, NASA’s new, out-of-this-world identity, Wikipedia’s morphing mark with 3.2 million possible permutations, and American Airlines’ hyper-cool,...
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The Simple Science To Good Storytelling

The Simple Science To Good Storytelling | We Brand | Scoop.it
Listening to a compelling story activates different parts of the brain, and luckily putting together a good tale isn't always that difficult.
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Space Selfies: How To Get Your Mugshot Taken In Orbit Above Earth For $25

Space Selfies: How To Get Your Mugshot Taken In Orbit Above Earth For $25 | We Brand | Scoop.it
Two new privately funded space telescopes will let schools and universities perform space imaging on the cheap. Selfportraits in outer space yes they...
David Bradley's insight:

This is just neat

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Why Fast, Cheap, and Easy Design Is Killing Your Nonprofit’s Brand

Why Fast, Cheap, and Easy Design Is Killing Your Nonprofit’s Brand | We Brand | Scoop.it
Technology is fueling a democratization of design, giving ordinary people the power to create with speed and ease.
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Brands Are No Longer Controllers of “The Message”, They Are Contributors

Brands Are No Longer Controllers of “The Message”, They Are Contributors | We Brand | Scoop.it
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A Student’s Smart Microsoft Rebranding Is Better Than The Real Thing

A Student’s Smart Microsoft Rebranding Is Better Than The Real Thing | We Brand | Scoop.it
On August 23rd, Microsoft announced its latest rebranding. It was, shall we say, a little boring.
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“We Need A Fundamentally Different Way To Create A Brand”: An Agency CEO Sums Up The State Of Advertising

“We Need A Fundamentally Different Way To Create A Brand”: An Agency CEO Sums Up The State Of Advertising | We Brand | Scoop.it
WARNING: this is very long and dense. I don’t expect you to memorize it or even internalize it, hell you might not even read all of it. But I wanted to start a conversation with everyone by throwing the whole kitchen sink at you.
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Could You Solutionize That For Me? When Clients’ Dumbest Requests Become Art

Could You Solutionize That For Me? When Clients’ Dumbest Requests Become Art | We Brand | Scoop.it
Ah, the relationship between creative professional and client. A give and take ballet as old as commerce. Caricatures abound on both sides.
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Why It’s Important To Integrate Honesty Into Your Brand

Why It’s Important To Integrate Honesty Into Your Brand | We Brand | Scoop.it
“Pay no attention to that man behind the curtain!” yelled the Wizard of Oz in a fit of hysteria, as the secret of his human-ness was unveiled.This quote, of course, is from the 1939 classic fantasy film The Wizard of Oz.
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The Biggest Mistakes Companies Make With Mobile Marketing, And 3 Strategies That Actually Work

The Biggest Mistakes Companies Make With Mobile Marketing, And 3 Strategies That Actually Work | We Brand | Scoop.it
Two years ago, I argued that we were in the midst of an "app bubble." Brands and venture capitalists were eagerly investing in an overcrowded marketplace that didn’t demonstrate real value to most consumers.
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The Secret Yardstick Driving Innovation At AOL, Beats, And Microsoft

The Secret Yardstick Driving Innovation At AOL, Beats, And Microsoft | We Brand | Scoop.it
"When you look at any other email product from a distance--if you’re at a Starbucks or on the train, and you see someone reading Gmail or Yahoo--they all largely look the same," says Bill Wetherell, a senior director of UX design at AOL.
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