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Rescooped by Piyush Kumar from Integrated Brand Communications
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Analytics Helps Tennis Players and Businesses Go from Good to Great

Analytics Helps Tennis Players and Businesses Go from Good to Great | Brandicon - Brand & Marketing Custodian Expertise | Scoop.it

Last night Rafa Nadal defeated Novka Djokovic in the Men's Final to win the 2013 US Open in a match that tennis fans will be talking about for years. That match followed an equally exciting Women's Final on Sunday, when Serena Williams beat Victoria Azarenka to win her second consecutive 2013 US Open title.

Those of us lucky enough to work at the US Open enjoy the tennis matches, but as the technology provider to the United States Tennis Association, our goal is to provide the best experiences for fans, the media, coaches and players.

We also see major sporting events as a way to illustrate business applications for the technology developed for the USTA. Three new commercials debuted during US Open coverage on CBS, ESPN and the Tennis Channel. They are:


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 11, 2013 3:15 PM

This article illustrates how #IBM #bigdata analysis helped USTA identify opportunities for engaging with their audience more effectively (#sports #marketing).

StroyC BCU's curator insight, September 12, 2013 3:43 AM

"Around the water cooler" for today: what could be some of the other advantages and disadvantages in this or other sports? other business industries?

Rescooped by Piyush Kumar from The Future of Social Media: Trends, Signals, Analysis, News
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What's The Difference Between The iPhone 5S and 5C?

What's The Difference Between The iPhone 5S and 5C? | Brandicon - Brand & Marketing Custodian Expertise | Scoop.it
Trying to decide which new iPhone to get? Here's a handy side-by-side comparison of the 5S and 5C.

Via Ilkka Olander
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Rescooped by Piyush Kumar from The MarTech Digest
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SMB Digital Marketers Say Driving Sales is Their Top Priority - Marketing Charts

SMB Digital Marketers Say Driving Sales is Their Top Priority - Marketing Charts | Brandicon - Brand & Marketing Custodian Expertise | Scoop.it

Excerpt...

 

About half of SMBs engaged in digital marketing devote at least 50% of their marketing budgets to digital, according to a new study from Inc.com and Vocus. And with more than 1 in 5 devoting at least three-quarters of their budgets to digital, it’s not surprising that they’re looking for tangible value out of their efforts. Asked to rate their most important digital marketing objectives on a 5-point scale (where 5 is most important), respondents indicated that driving sales (4.45) is most important, ahead of increasing brand awareness (4.36).

 


Via marketingIO
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marketingIO's curator insight, June 11, 2013 10:20 AM

Not quite a surprise...


  • See the article at www.marketingcharts.com
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Rescooped by Piyush Kumar from Brandicon - Brand & Marketing Custodian Expertise
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44% of CMOs: No Need For Alignment With CIO - MarketingCharts | #TheMarketingAutomationAlert

44% of CMOs: No Need For Alignment With CIO - MarketingCharts | #TheMarketingAutomationAlert | Brandicon - Brand & Marketing Custodian Expertise | Scoop.it

Introduction...

 

Senior marketers believe that the leading value of the marketing/IT relationship is the ability to gather data across the enterprise, according to a recent report from the CMO Council, which also detailed a host of internal challenges to that internal relationship. Here’s another potential challenge to the relationship, unearthed by a new Accenture study: 44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs.

 

Key excerpts...

 

While 72% of CIOs surveyed ranked the CMO/marketing relationship as important, only 57% of CMOs concurred with respect to the CIO relationship.

 

Moreover, only 13% of CMOs said that their amount of collaboration with CIOs is at the right level, with 41% saying more collaboration is needed. CIOs offered similar viewpoints regarding their relationships with CMOs (11% and 42%, respectively). So while some data indicates that IT is more invested in the relationship than marketing, not all results bear that out.

 

Interestingly, trust may be an issue standing in the way of improved relationships: while 45% of CIOs said that marketing IT was near or at the top of their priority list, only 36% of CMOs believed that to be the case.

 

The study goes into some depth concerning the frustrations that each group have with each other. For CMOs:

Only 51% agreed that the CIO understands marketing requirements, while 45% agree that IT employees understand marketing programs;46% agree that marketing employees understand IT; and45% want to enable marketing employees to operate data and content without IT intervention.


Via marketingIO, Piyush Kumar
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Jean-Michel Franco's curator insight, August 28, 2013 10:32 AM

CIO are from Mars, CMO are from Venus, tells this article backed up by an Accenture survey (article includes a link to the details survey) 

Steve Kiernan's curator insight, August 28, 2013 1:09 PM

Just amazing!  Alignment doesn't mean sharing value or even understanding, but it does mean everyone plays a role, and in the most effective organizations execution that looks very different can (and should) be aligned with strong corporate strategy.

Jean-Michel Franco's curator insight, August 28, 2013 6:06 PM

CIOs are from Mars, CMOs are from Venus, says this Accenture survey sco.lt/6zFEZt 

Rescooped by Piyush Kumar from The MarTech Digest
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44% of CMOs: No Need For Alignment With CIO - MarketingCharts | #TheMarketingAutomationAlert

44% of CMOs: No Need For Alignment With CIO - MarketingCharts | #TheMarketingAutomationAlert | Brandicon - Brand & Marketing Custodian Expertise | Scoop.it

Introduction...

 

Senior marketers believe that the leading value of the marketing/IT relationship is the ability to gather data across the enterprise, according to a recent report from the CMO Council, which also detailed a host of internal challenges to that internal relationship. Here’s another potential challenge to the relationship, unearthed by a new Accenture study: 44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs.

 

Key excerpts...

 

While 72% of CIOs surveyed ranked the CMO/marketing relationship as important, only 57% of CMOs concurred with respect to the CIO relationship.

 

Moreover, only 13% of CMOs said that their amount of collaboration with CIOs is at the right level, with 41% saying more collaboration is needed. CIOs offered similar viewpoints regarding their relationships with CMOs (11% and 42%, respectively). So while some data indicates that IT is more invested in the relationship than marketing, not all results bear that out.

 

Interestingly, trust may be an issue standing in the way of improved relationships: while 45% of CIOs said that marketing IT was near or at the top of their priority list, only 36% of CMOs believed that to be the case.

 

The study goes into some depth concerning the frustrations that each group have with each other. For CMOs:

Only 51% agreed that the CIO understands marketing requirements, while 45% agree that IT employees understand marketing programs;46% agree that marketing employees understand IT; and45% want to enable marketing employees to operate data and content without IT intervention.
Via marketingIO
more...
Jean-Michel Franco's curator insight, August 28, 2013 10:32 AM

CIO are from Mars, CMO are from Venus, tells this article backed up by an Accenture survey (article includes a link to the details survey) 

Steve Kiernan's curator insight, August 28, 2013 1:09 PM

Just amazing!  Alignment doesn't mean sharing value or even understanding, but it does mean everyone plays a role, and in the most effective organizations execution that looks very different can (and should) be aligned with strong corporate strategy.

Jean-Michel Franco's curator insight, August 28, 2013 6:06 PM

CIOs are from Mars, CMOs are from Venus, says this Accenture survey sco.lt/6zFEZt