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Which is Better For Content: Long-Form or Short, Regular Posts? | SEJ

Which is Better For Content: Long-Form or Short, Regular Posts? | SEJ | Brandedcontent | Scoop.it
There seems to be some confusion over which is a better content marketing strategy: Long, deep well-researched articles or short, to-the-point regular upda
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Los siete magníficos del marketing de contenidos [Infografía]

Los siete magníficos del marketing de contenidos [Infografía] | Brandedcontent | Scoop.it
El marketing de contenidos es más que posts con muchos comentarios o mucha información. Es una completa estrategia que debe coordinar puntos básicos.
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The State of Content Marketing 2014 [Infographic]

The State of Content Marketing 2014 [Infographic] | Brandedcontent | Scoop.it
An illustration of the modern content marketer's mix.
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Hoy tienes 3.000 oportunidades para mejorar nuestro mundo - YouTube

Hoy tienes 3.000 oportunidades para mejorar nuestro mundo, y mañana otra vez. Y pasado, y al otro,... no las dejes escapar. Vídeo realizado por http://www.ar...
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Las claves del 'Branded Content' en televisión

El segundo encuentro de 'Desayunos Clubagencias.com' ha reunido esta mañana en la sede de prnoticias a dos de los máximos responsables en medios audiovisuale...
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El Branded Content como una herramienta para despertar la pasión del cliente

El Branded Content como una herramienta para despertar la pasión del cliente | Brandedcontent | Scoop.it
Artículo escrito por Kyra Kuik y traducido e interpretado por mí mismo. Actualmente los consumidores están expuestos a gran cantidad de impactos. Por ejemplo, en los estadounidenses pasan una media...
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'Content' Isn't Just 'Marketing'

'Content' Isn't Just 'Marketing' | Brandedcontent | Scoop.it
"Content" isn't just things we think of as "marketing." A great example is Virgin's new pre-flight safety video.
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Be Brave Festival, un festival contra la violencia de género

Be Brave Festival, un festival contra la violencia de género | Brandedcontent | Scoop.it
Be Brave Festival Un Festival Online creado por y  para jóvenes para acabar con la violencia de género. Canciones, poemas, diseño gráfico y cine para fomentar las relaciones de igualdad entre hombr...
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Effective Storytelling for Brands: How to Drive Discovery & Engagement

Effective Storytelling for Brands: How to Drive Discovery & Engagement | Brandedcontent | Scoop.it
Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found (e.g., in Google search), friended (e.g., liked on Facebook), followed (e.g., followed on Twitter), and forwarded (e.g., shared).
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Tu marca es una zanahoria, un huevo o un grano de café. Resiliencia de Marca

Tu marca es una zanahoria, un huevo o un grano de café. Resiliencia de Marca | Brandedcontent | Scoop.it
Hablar de resiliencia es hablar de adaptarse, de sobrevivir. Se entiende la  resiliencia como la capacidad que posee un individuo frente a las adversidades, para mantenerse en pie de lucha, con dos...
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5 Easy Ways to Find Your Content Marketing Story

5 Easy Ways to Find Your Content Marketing Story | Brandedcontent | Scoop.it
For those keeping up with content marketing trends, storytelling has been a huge one as of late.

Via Thomas Faltin
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Four brands taking content marketing to the next level - Econsultancy (blog)

Four brands taking content marketing to the next level - Econsultancy (blog) | Brandedcontent | Scoop.it
Four brands taking content marketing to the next level Econsultancy (blog) Content marketing has only a loose definition; some think of it as informational content added to a website to improve search ranking, others see it as a way to drive...
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Contenido evergreen: ¿por qué es cada vez más importante?

Contenido evergreen: ¿por qué es cada vez más importante? | Brandedcontent | Scoop.it
El concepto "evergreen" (“siempre fresco”) se ha traducido al mundo del marketing y la generación de contenidos, y es interesante prestarle atención.
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Mira a tu alrededor y descubre #Branded Content oportunidades

Mira a tu alrededor y descubre  #Branded Content oportunidades | Brandedcontent | Scoop.it
Podría gastar varios cientos de palabras para “demostrar, convencer, ilustrar,…” que la publicidad ha evolucionado. Que las nuevas formas de consumir contenido “multitasking” y la incorporación exp...
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Apple - Designed By Apple - Intention - YouTube

¿QueHere, simple phrases paired with elegant visuals describe the thoughts and emotions that go into creating each Apple product.

Alfonso Huedo's insight:

Es hora bajar del atril, para escuchar, observar a nuestros clientes. The way by Apple

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El Branded Content fórmula para despertar la pasión de los clientes

El Branded Content fórmula para despertar la pasión de los clientes | Brandedcontent | Scoop.it
Como prometí voy a publicar la segunda parte del post inspirado en el artículo de Kyra Kuik. La evolución de las relaciones con los clientes Hasta ahora hemos hablado de los términos "vinculo emoci...
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You Won’t Finish This Article

You Won’t Finish This Article | Brandedcontent | Scoop.it
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone. You “bounced” in Web traffic jargon, meaning you spent no time “engaging”...
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Content Marketing Guide: 12 Days of Content Marketing Strategy [Infographic] - Curata Blog

Content Marketing Guide: 12 Days of Content Marketing Strategy [Infographic] - Curata Blog | Brandedcontent | Scoop.it
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Content Marketing Strategy: How Should You Allocate Resources?

Content Marketing Strategy: How Should You Allocate Resources? | Brandedcontent | Scoop.it
As online marketing takes up a larger and larger share of marketing budgets, content marketing gets a lot of buzz these days.

Via Thomas Faltin
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Top 10 Ways to Improve Digital Experiences for Your Customers

Top 10 Ways to Improve Digital Experiences for Your Customers | Brandedcontent | Scoop.it
Customers need to have great experiences when they interact with an organization's digital presence. But what can businesses do to improve digital experiences? A new report from Forrester Research lays out ten specific things.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 22, 2013 7:03 PM

“great digital experiences don’t happen by accident they must be designed. 

From the customer’s point-of-view, the goals are pretty clear: the report unsurprisingly notes that customers simply want experiences that are enjoyable, easy and useful."

 

Please share experiences you have had across different brands, and suggestions where improvements can be applied?

 
Ali Anani's curator insight, November 24, 2013 12:24 AM

Improve the value of every "Moment of Truth" for your customers so that they may become loyal and engaged to your business.

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Top 50 Influencers on Content Marketing - Onalytica

Top 50 Influencers on Content Marketing - Onalytica | Brandedcontent | Scoop.it

We carried out some analysis to bring you a list of the top 50 influencers on content marketing.

 

The list is generated by taking most (if not all) of the tweets from the last 4 months containing the hashtag #ContentMarketing and applying the PageRank algorithm to the network of mentions of people.

 

Learn more about the PageRank algorithm in this Wikipedia article.

 

There is only a weak correlation (R2=0.13) between PageRank and the number of Twitter followers.

 

The reason is that what matters is how often you are mentioned – and by whom – in the relevant context (i.e. content marketing) – not the number of followers you have. The fact that there is any correlation at all is that you are a little more likely to be mentioned in the relevant context by one of your followers.


Via Jeff Domansky
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Jeff Domansky's curator insight, November 21, 2013 4:32 PM

Very interesting influencer tool and analysis. Not to mention a must-follow list of influential content marketers.

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Why Traditional Branded Content Isn’t Enough to Attract Consumers | Distilled

Why Traditional Branded Content Isn’t Enough to Attract Consumers | Distilled | Brandedcontent | Scoop.it
SEO/Marketing: Why Traditional Branded Content Isn’t Enough to Attract Consumers http://t.co/BTUaNzBKtS
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5 Steps to Creating an Effective Content Mix

5 Steps to Creating an Effective Content Mix | Brandedcontent | Scoop.it

Too many companies just set their employees loose to create articles or blog posts. While this isn’t necessarily the worst idea, it doesn’t support a clear focus for the content. You want your content to strike the right balance between being informative and entertaining while also making sure it supports a larger company strategy. ....a series of exercises helps define the right content mix for your business...


Via Monique Walhof, Pepe Crespo
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Monique Walhof's curator insight, September 4, 2013 8:47 AM

Oldie but goodie indeed!