Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found (e.g., in Google search), friended (e.g., liked on Facebook), followed (e.g., followed on Twitter), and forwarded (e.g., shared).
Four brands taking content marketing to the next level Econsultancy (blog) Content marketing has only a loose definition; some think of it as informational content added to a website to improve search ranking, others see it as a way to drive...
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone. You “bounced” in Web traffic jargon, meaning you spent no time “engaging”...
Customers need to have great experiences when they interact with an organization's digital presence. But what can businesses do to improve digital experiences? A new report from Forrester Research lays out ten specific things.
We carried out some analysis to bring you a list of the top 50 influencers on content marketing.
The list is generated by taking most (if not all) of the tweets from the last 4 months containing the hashtag #ContentMarketing and applying the PageRank algorithm to the network of mentions of people.
Learn more about the PageRank algorithm in this Wikipedia article.
There is only a weak correlation (R2=0.13) between PageRank and the number of Twitter followers.
The reason is that what matters is how often you are mentioned – and by whom – in the relevant context (i.e. content marketing) – not the number of followers you have. The fact that there is any correlation at all is that you are a little more likely to be mentioned in the relevant context by one of your followers.
Too many companies just set their employees loose to create articles or blog posts. While this isn’t necessarily the worst idea, it doesn’t support a clear focus for the content. You want your content to strike the right balance between being informative and entertaining while also making sure it supports a larger company strategy. ....a series of exercises helps define the right content mix for your business...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.