We had a great turn out to the Studio 17 creative hub launch party, the beer and bubbles flowed good times had by all.Studio 17 is a creative media hub set up by Damo Cross [Colourburn] and Jake Hitchcock [Illicit Web Design] as a collective of like minded people and companies working together ... https://www.colourburn.com/news/studio-17-creative-hub-launch-party/
Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.
Branded Video Content & Social MediaWe worked with Helmores over a 12 month period helping them set up and brand their Youtube channel as well as producing branded video content. The films have ranged from area and lifestyle films to customer reviews, staff insights and our personal ... https://www.colourburn.com/news/helmores-branded-film-content/
Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.
Putting together a great looking website is a great start, but it is just a start.
True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.
Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.
While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.
A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.
We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
$254.50 for the top-of-the-line 64GB 4G LTE version. Comparing these numbers with allegedly leaked retail prices from the UK, Apple will be seeing gross profit margins of 53 percent to 135 percent, much lower than its other iDevice offerings.
The third-generation iPad, which is also considered a low profit margin product for Apple, grabs a 58 percent to 103 percent margin rate. In contrast, the iPhone 5 is estimated to bring in huge margins of 213 percent to 257 percent.
While mere speculation at this point, the iPad mini's aggressive pricing structure could stymie competitors' attempts to encroach on Apple's industry-leading mobile device marketshare. As noted in a report earlier on Saturday, rival manufacturers are taking advantage of an emerging market for 5- to 9-inch devices, a gap positioned directly between the iPhone and 9.7-inch iPad that Apple has yet to fill.
Smartphone users worldwide will download more than 45 billion apps this year, nearly twice the number of apps that were downloaded in 2011.
Apple, Google and Microsoft dominate the global app market, with Apple accounting for the largest portion of app downloads in 2012. Gartner projects that there will be about 21 billion apps downloaded from Apple’s App Store this year, a 74% increase from the previous year. Going forward though, Gartner predicts that these companies will see growing competition in the app market from Facebook and Amazon.
“Amazon has appealed to users with its strong brand, global presence and a good selection of high-quality content while Facebook’s recently launched App Center — supporting both mobile devices and desktops — will become a powerful competitor due to its strong brand and leading position in social networking and gaming,” said Sandy Shen, Gartner’s research director.
By 2016, Gartner estimates that there will be more than 300 billion apps downloaded annually, or more than 10 times the amount that were downloaded in 2011. While the appetite for apps will continue to increase, the appetite for paid apps will actually decline as a percentage of overall downloads.
A new genre of social producers are taking aim at developing content strategies that are not only consumable, they’re shareable, actionable and act as catalysts or sparks for relevant conversations
Social media is only social when it’s shared and when it sparks conversations
In these times of transition and there is no one content strategy that reaches everyone equally
These are times of context and segmentation based on psychographics not demographics
"If social media is about creating and sharing experiences through conversations and content, start first with the experiences and conversations you wish to rouse.
As you think about your content strategy for social networks, do so from the perspective of a social producer. While the social effect is certainly a goal, the social effect is also the result of social design.
In the end, people are going to talk, so give them something to talk about!"
BriefWe have worked with Interserve for a number of years, the client wanted a new way of communicating successful case studies to a wider audience.The Process We worked strategically with the client over a number of weeks to identify their video content needs. Having now produced a number of ... https://www.colourburn.com/projects/interserve-branded-video-content/
We are happy to announce that Illicit Web Design and Colourburn are joining forces! Having worked together on a number of rewarding projects, we have built up a solid working relationship and a pool of talent for web development, graphic design, film and marketing. At Colourburn we put film at... https://www.colourburn.com/news/creative-and-media-hub-in-exeter/
Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:
Social Network Marketing
As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.
Mobile / SMS Marketing
Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.
Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.
This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.
"Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself.
If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.
If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals.
With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+..."
As social media evolves, marketers realize that a social presence is no longer an option, but a necessity. Many have noticed a disconnect, however, between consumer reach provided by social media and actual, quantifiable customer acquisition and return on investment.
Recent research by The Incyte Group provides unprecedented insight into four major consumer segments that are researching your brand online and more importantly the best ways you can reach them.
The implications of the findings are not a one size fits all solution for social engagement.
Rather, the research provides insight into four consumer segments that can have a major impact on your social strategy if you understand what motivates them.
The e-book “The Who's Who Of Consumer Segments, an Analysis of 4 Consumer Segments and the Way They Use Online Communities to Make Buying Decisions” examines the characteristics of unique market segments that are likely to join customer communities, and discuss how you can best leverage your social media strategy to connect with each in a meaningful, valuable way. http://bit.ly/QHyxy3
Check out the Infographic to get a sense of who these consumers are, how they research products and services, and what motivates them.
An upcoming graphic novel 'Anomaly' being shown with a companion iPad AR app. This is the future of graphic novels!
Anomaly, an epic science-fiction adventure, will be available simultaneously as a 370-page hardcover book and as a stand-alone tablet app narrated by some of the best-known actors in science fiction and video games. The hardcover book will be the longest full-color, original graphic novel ever published. In addition to the stand-alone tablet app, readers can download a free Ultimate Augmented Reality™ app for iOS (iPad and iPhone) and Android.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.