Branded Entertainment & Social Media Marketing
29 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by adverway
Scoop.it!

How to gamify your lead generation channel

How to gamify your lead generation channel | Branded Entertainment & Social Media Marketing | Scoop.it
In this article we have focused on the ability of games as a lead generation channel and how we can request information from users.
more...
No comment yet.
Scooped by adverway
Scoop.it!

Lead Nurturing and Gamification

Lead Nurturing and Gamification | Branded Entertainment & Social Media Marketing | Scoop.it
Lead nurturing and gamification are starting to work together to increase our chances to turn a lead to a consumer.
more...
No comment yet.
Scooped by adverway
Scoop.it!

4 Myths of the Advergame: Honest Verdicts

4 Myths of the Advergame: Honest Verdicts | Branded Entertainment & Social Media Marketing | Scoop.it
Candy crushed, bubbles blasted, asteroids annihilated. Scary stuff. We understand: social games can intimidate, especially branded ones. Although advergames are a great inbound tool, many marketers shrink from the idea. To them, it’s all fun and games until someone doesn’t immediately see an ROI. Or loses a virtual life. But the average time spent on …
more...
No comment yet.
Scooped by adverway
Scoop.it!

Mobile advergaming trends

Mobile advergaming trends | Branded Entertainment & Social Media Marketing | Scoop.it
The web is evolving, and it's becoming more and more mobile It is a very interesting opportunity for brands that will be able to offer experiences...
more...
No comment yet.
Scooped by adverway
Scoop.it!

Social Advergames VS Conventional publicity

Social Advergames VS Conventional publicity | Branded Entertainment & Social Media Marketing | Scoop.it
The main difference that social advergames provide vs other types of advertisement is that allow us to make playful marketing campaigns.
more...
No comment yet.
Scooped by adverway
Scoop.it!

Advergaming Innovation

Advergaming Innovation | Branded Entertainment & Social Media Marketing | Scoop.it
We have good news. From now on, participants of the games that you create through Adverway can also create a Brand Login
more...
No comment yet.
Scooped by adverway
Scoop.it!

How to create a Jewels game in detail using Adverway

How to create a Jewels game in detail using Adverway | Branded Entertainment & Social Media Marketing | Scoop.it
We are proud to announce a new game release: the “Jewels” game. Your fans will have a great time playing this game, it’s very easy to learn, funny and competitive. Let’s review step by step how to create a jewels game using our platform. Let’s begin!
more...
No comment yet.
Scooped by adverway
Scoop.it!

How to create a Recognition game in detail using Adverway

How to create a Recognition game in detail using Adverway | Branded Entertainment & Social Media Marketing | Scoop.it
If you want a real challenge for your fans try to create a Recognition game. The main objective of this game is remember a number of cards on a big set. Then, the player must find these cards with additional random rule applied to the game.
more...
No comment yet.
Rescooped by adverway from All about Location Based Services
Scoop.it!

Location based marketing changes the game for local businesses - Newswire (press release)

Location based marketing changes the game for local businesses - Newswire (press release) | Branded Entertainment & Social Media Marketing | Scoop.it
Location based marketing changes the game for local businesses
Newswire (press release)
Location based marketing is one of the most promising mobile marketing trends in 2014 for local businesses.

Via Pekka Puhakka
more...
No comment yet.
Scooped by adverway
Scoop.it!

How to create a Puzzle game in detail using Adverway

How to create a Puzzle game in detail using Adverway | Branded Entertainment & Social Media Marketing | Scoop.it
Our Puzzle game is the most simple and easy to create. In a nutshell, you must upload an image and specify its dimensions. In the following article we are going to analyze step by step how to create a Puzzle game in detail using Adverway.
more...
No comment yet.
Scooped by adverway
Scoop.it!

Let’s play with branded content

Let’s play with branded content | Branded Entertainment & Social Media Marketing | Scoop.it
Branded content is an exceptional testimonial of how the mankind have invented new kind of entertainment and media in the last century.
more...
No comment yet.
Rescooped by adverway from Digital-News on Scoop.it today
Scoop.it!

6 Best Practices For Social Media Success [INFOGRAPHIC]

6 Best Practices For Social Media Success [INFOGRAPHIC] | Branded Entertainment & Social Media Marketing | Scoop.it
Want to succeed in social media?
continued…
New Career Opportunities Daily: The best jobs in media.

Via Thomas Faltin
more...
No comment yet.
Scooped by adverway
Scoop.it!

User insights: Start making decisions by knowing your audience

User insights: Start making decisions by knowing your audience | Branded Entertainment & Social Media Marketing | Scoop.it
We are aware that it is imperative to obtain useful data to make better decisions and, therefore, we want to present the latest changes in user insights.
more...
No comment yet.
Scooped by adverway
Scoop.it!

Top 10 eCommerce Gamification Examples that will Revolutionize Shopping

Gamification has caused eCommerce sites to significantly increase their revenues. Here are the Top 10 eCommerce Gamification Examples from the best sites
more...
No comment yet.
Scooped by adverway
Scoop.it!

Multi-platform Advergames

Multi-platform Advergames | Branded Entertainment & Social Media Marketing | Scoop.it
We love any time and place your audience plays your game. They can bum around at home, playing on their laptop. thanks to our Multi-platform Advergames
more...
No comment yet.
Scooped by adverway
Scoop.it!

Gaming & Gamificación

Gaming & Gamificación | Branded Entertainment & Social Media Marketing | Scoop.it
El próximo Summit el 11 de abril en el Mobile World Centre en Barcelona, el primer evento de Gaming & Gaminficación en Smah Tech
more...
No comment yet.
Scooped by adverway
Scoop.it!

What is advergaming

What is advergaming | Branded Entertainment & Social Media Marketing | Scoop.it
Advergaming is using video games to advertise a product, service, brand, project or idea. It is therefore a very powerful and trendy marketing tool.
more...
No comment yet.
Scooped by adverway
Scoop.it!

Prizes + Branded Content, an excellent way to engage your audience - Adverway blog

Prizes + Branded Content, an excellent way to engage your audience - Adverway blog | Branded Entertainment & Social Media Marketing | Scoop.it
In this article we will discuss in detail what kind of prizes we can use, how they affect the behavior of our users and the different results.
more...
No comment yet.
Scooped by adverway
Scoop.it!

Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks

Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks | Branded Entertainment & Social Media Marketing | Scoop.it
The best data on social media engagement, and where social audiences spend their time. Plus, what do they like to do on social networks?
more...
No comment yet.
Scooped by adverway
Scoop.it!

A social game on Facebook with much beauty

A social game on Facebook with much beauty | Branded Entertainment & Social Media Marketing | Scoop.it
In Adverway we have made a game for Sandra Falgà, a model who is looking for new ways to engage and interact with her community.
more...
No comment yet.
Scooped by adverway
Scoop.it!

The Best Branded Entertainment in 2013 - Variety (blog)

The Best Branded Entertainment in 2013 - Variety (blog) | Branded Entertainment & Social Media Marketing | Scoop.it
The Best Branded Entertainment in 2013
Variety (blog)
Branded entertainment gets a bad rep when it's more promotional plug than entertaining distraction.
more...
No comment yet.
Scooped by adverway
Scoop.it!

From radio to YouTube - OUPblog (blog)

From radio to YouTube - OUPblog (blog) | Branded Entertainment & Social Media Marketing | Scoop.it
OUPblog (blog)
From radio to YouTube
OUPblog (blog)
These examples of branded content, sometimes called content marketing or branded entertainment, are new versions of an old advertising strategy.
more...
No comment yet.
Scooped by adverway
Scoop.it!

Look Inside FC Barcelona - YouTube

Its what's on the inside that counts! #LookInsideFCB Music: "Made to Stray" & "Break Well" by Mount Kimbie
adverway's insight:

Excellent branded content example. 

more...
No comment yet.
Scooped by adverway
Scoop.it!

Christmas promotions and contests for Facebook

Christmas promotions and contests for Facebook | Branded Entertainment & Social Media Marketing | Scoop.it
Adverway wants to share with you an example of doing your promotions and contests through games. Grow your fans base through your own Facebook games.
more...
No comment yet.