Advertising age and trendrr present the social-tv ecosystem chart 2.0.Last month Ad Age asked for reader input as we worked with our editorial partner Trendrr, the social-media monitoring firm, on updating our Social-TV Ecosystem chart -- a graphic representation of key companies in the sprawling social-TV space. Today, we're presenting the results of that collaboration.
However, the practice is really meant to highlight this natural trajectory of the mind, and in doing so, it trains your attention systems to become more aware of the mental landscape at any given moment, and more adept at navigating it. With repeated practice, it doesn’t take so long to notice that you’ve slipped into some kind of rumination or daydream. It also becomes easier to drop your current train of thought and return your focus to the breath. Those who practice say that thoughts start to seem less “sticky”—they don’t have such a hold on you..
Because Pinterest is relatively new, many brands have already invested time and resources into audience development over Twitter, Facebook, and email. So why not take advantage of these pre-made audiences with a little cross-promotion?
Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role it plays in determining the search engine friendliness of a website.
“Your idea isn’t new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more.” —Mark Fletcher, Founder of Bloglines.com.
One of the benefits of my work is that I get to travel around the world to meet with fascinating people who have amazing ideas. Much of my speeches and my writings on content marketing are filled with the thoughts of others. Here are eight of my favorite content ideas that I’ve stolen. I’m sharing them with you in the hopes that they will help you as much as they’ve helped me....
We have created an infographic to highlight the content marketing landscape in 2013.
If you didn’t already know – content marketing involves elements of everything from analytics to content generation and SEO to social. As one of the UK’s leading content marketing companies we wanted to create an informative infographic that highlights how all these important disciplines come together.
You can view the infographic below (click on it to expand) and please get in touch to let us know your thoughts and feedback around it.
Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel.I say that because each investment of your time, money, and people should have a very solid ROI expectation attached to it. Without ROI, there's no pot at the end of rainbow, so you have to focus on those activities/metrics that provide the largest gains.Therefore, here are five online marketing metrics you should be looking at every day....
Once you control your brand reputation by dominating the entire first page of Google, what's next?
True online reputation management requires an understanding of a complex ecosystem of sites where users can potentially interact with your brand. This includes search engines, social media platforms, local search platforms (Yelp), and business accreditation sites (think BBB or Bizrate).
Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in town. Next up, you'll want to monopolize your brand real estate on the entire first page of Bing.
Socrates, this ancient philosopher holds the key to an essential leadership skill: asking great questions. The challenge is that too few leaders, managers and employees ask great questions. This is a big problem. Cultures that embrace a culture of questioning thrive and those that fear it either fail or are doomed to mediocrity.
Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, “when do you plan on making money,” the first sentence of Silbermann’s reply struck me as instructive: “The whole reason Pinterest exists is to help people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”
While this snippet (the rest of his reply was similarly tangential to the question asked) sounds a bit like an opaque dodge, for business’ and marketers, it should be a clarion call to action....
Youtube is undoubtedly one of the most popular video streaming sites out there. Whether you want to check out some new music videos or find the latest tutorials to use a software or gadget, the first place that generally pops to mind is YouTube.
All of these sites focus on learning and curation, but could one of them really be the "Pinterest of education"?
As one of the fastest-growing social networks, Pinterest's popularity can be attributed to its ease of use and vibrant Pinboards. Recently, a number of similar social curation sites developed specifically for students and teachers have popped up, emulating Pinterest in key ways while focusing on learning. In some cases, they have even made improvements.
Here are five such sites that could be contenders for the title "Pinterest of Education"
...I'm not the only one to benefit from content marketing, as evidenced by the Wishpond infographic below titled, "The State of Content Marketing 2013." Clearly, the state of content marketing is pretty strong.
Among the findings: 90 percent of customers find custom content useful, 68 percent say they read content from brands they like, and brands that have blogs generate 67 percent more sales leads each month....
Recently, Search Metrics released a white paper on their findings for Google’s SEO Ranking Factors in 2013. It displays the correlation between particular metrics such as ‘Facebook Likes’ and ‘Backlinks’ and the rank ability of a page within Google.
Also available in the 70 page document are comparisons with 2012’s data, where that data is available. Not to many marketers surprise, a lot has changed. According to Search Metrics, it’s time to get social! In this article I graze upon some of the most important areas as well as my thoughts on what Google is playing it – for better and worse.
The data from search metrics is based on research and is not 100% factual. Nor are my opinions factual, but rather opinions and statements based on what I believe to be happening.