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Rescooped by Linda Allen from Public Relations & Social Media Insight
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Introducing the Social-TV Ecosystem Chart 2.0

Introducing the Social-TV Ecosystem Chart 2.0 | Branded Merchandising | Scoop.it

Advertising age and trendrr present the social-tv ecosystem chart 2.0.Last month Ad Age asked for reader input as we worked with our editorial partner Trendrr, the social-media monitoring firm, on updating our Social-TV Ecosystem chart -- a graphic representation of key companies in the sprawling social-TV space. Today, we're presenting the results of that collaboration.


Via Jeff Domansky
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Rein Hof's curator insight, July 23, 2013 11:50 AM

Nice chart.

always great to get some isights in the development of these brands ans platforms. 

Jeff Domansky's curator insight, July 23, 2013 3:09 PM

Really interesting visual look at the social TV ecosystem. it's a busy chart but there is valuable data when you look deeper into each slice.

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THE PYRAMID OF SUCCESS

THE PYRAMID OF SUCCESS | Branded Merchandising | Scoop.it

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Karin Sebelin's curator insight, July 8, 2013 4:49 AM

Coach John Wooden - A Life Coach That Just Happened To Use Basketball As A Platform For His Lessons

When we see this wonderful "Pyramid Of Success" we will realize that John Wooden's long winning streak in the sport of basketball was no accident.

Success is peace of mind which is a direct result of
self-satisfaction in knowing you did your best to
become the best you are capable of becoming.
~ John R. Wooden, Head Basketball Coach, Emeritus

Enjoy the pyramid!

( Source: http://goo.gl/cH7s7 )


http://wisdomforfutureleaders.org/the-pyramid-of-success/

Rescooped by Linda Allen from Infotention
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How to Focus a Wandering Mind

How to Focus a Wandering Mind | Branded Merchandising | Scoop.it

However, the practice is really meant to highlight this natural trajectory of the mind, and in doing so, it trains your attention systems to become more aware of the mental landscape at any given moment, and more adept at navigating it. With repeated practice, it doesn’t take so long to notice that you’ve slipped into some kind of rumination or daydream. It also becomes easier to drop your current train of thought and return your focus to the breath. Those who practice say that thoughts start to seem less “sticky”—they don’t have such a hold on you..


Via Howard Rheingold
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Howard Rheingold's curator insight, July 17, 2013 7:00 PM

An excellent short overview of the benefits of conscious metacognitive exercise -- the attentional side of infotention. There's a lot of touchy-feely and neurobollocks about metacognition and meditation lately.

David McGavock's curator insight, July 19, 2013 5:54 PM

"when people’s minds were wandering, they tended to be less happy, presumably because our thoughts often tend towards negative rumination or stress."


That is presuming a lot since meditation affects our minds on so many levels. Familiarity with our thought process helps us to realize that we are not solid and that change/flux is the norm. It helps us realize that we have some control; albeit paradoxical control. Meditation slows our reactivity to people events and helps us appreciate our lives and other people. That's what I've experienced anyway.

Rescooped by Linda Allen from "Invest in Yourself" & "Turn Bills into a Paychecks" as a Business Start up!
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Grow Your Pinterest Following | Social Media Today

Grow Your Pinterest Following | Social Media Today | Branded Merchandising | Scoop.it
Because Pinterest is relatively new, many brands have already invested time and resources into audience development over Twitter, Facebook, and email. So why not take advantage of these pre-made audiences with a little cross-promotion?

Via Kelly Lieberman, Charles Lipshay
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Kelly Lieberman's curator insight, July 19, 2013 10:24 AM

"

In September 2012, Jeep promoted their Pinterest account over Facebook, where they have accumulated millions of Likes.  For this simple promotion, Jeep posted a picture of a vehicle with a link back to their Pinterest account.


Through this one Facebook post, Jeep was able to gain over 1,000 Pinterest followers in only two days, and their growth tripled from 35 followers per week to 110 followers per week."

Rescooped by Linda Allen from SEO and Social Media Marketing
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The Role of Social Media in SEO

The Role of Social Media in SEO | Branded Merchandising | Scoop.it

Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role it plays in determining the search engine friendliness of a website.

 

Read More: http://socialmediatoday.com/ubersocialmedia/1601356/role-social-media-seo


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Linda Allen's comment, July 18, 2013 1:14 PM
I agree with your assessment Mark!
Media Street Apps's comment, July 18, 2013 1:33 PM
Absolutely - thanks both
Adrian Fletcher's curator insight, August 1, 2013 11:22 AM

This is a must-read article, imo.

Rescooped by Linda Allen from Public Relations & Social Media Insight
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8 Remarkable (and Stolen) Content Marketing Ideas

8 Remarkable (and Stolen) Content Marketing Ideas | Branded Merchandising | Scoop.it

“Your idea isn’t new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more.” —Mark Fletcher, Founder of Bloglines.com.

 

One of the benefits of my work is that I get to travel around the world to meet with fascinating people who have amazing ideas. Much of my speeches and my writings on content marketing are filled with the thoughts of others. Here are eight of my favorite content ideas that I’ve stolen. I’m sharing them with you in the hopes that they will help you as much as they’ve helped me....


Via Jeff Domansky
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Andy Birkitt's comment, July 18, 2013 4:56 AM
Thanks Jeff have started to follow Joe
Jeff Domansky's comment, July 18, 2013 2:24 PM
Joe and content marketing Institute resources are tremendous for anyone in content marketing, PR or marketing.
Mark Englefield's curator insight, September 4, 2013 1:46 PM

Are there really no new ideas?

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SEO Blog, Best SEO Company | MoTaqi.com

SEO Blog, Best SEO Company | MoTaqi.com | Branded Merchandising | Scoop.it

Top 21 SEO Mastering Tips
motaqi.com 


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Rescooped by Linda Allen from SEO UK
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The Content Marketing Landscape Infographic | Content Amp

The Content Marketing Landscape Infographic | Content Amp | Branded Merchandising | Scoop.it

We have created an infographic to highlight the content marketing landscape in 2013.

 

If you didn’t already know – content marketing involves elements of everything from analytics to content generation and SEO to social. As one of the UK’s leading content marketing companies we wanted to create an informative infographic that highlights how all these important disciplines come together.

 

You can view the infographic below (click on it to expand) and please get in touch to let us know your thoughts and feedback around it.


Via Russ Merz, Ph.D., SEO UK
Linda Allen's insight:

Enjoy! 

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Russ Merz, Ph.D.'s curator insight, April 15, 2013 5:02 PM

Useful compendium of the major players in the digital content marketing space.

SEO UK's curator insight, July 16, 2013 5:00 AM

Content and SEO is very important

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7 Pieces of Offbeat Advice I Wish I Knew Sooner

7 Pieces of Offbeat Advice I Wish I Knew Sooner | Branded Merchandising | Scoop.it
Practical Tips for Productive Living

Via John Michel
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John Michel's curator insight, July 12, 2013 11:54 AM

Regardless of your age or stature, life is always filled with unanswered questions.  It is the courage to ask these questions and adventurously seek the answers that continues to give life meaning.  Have patience with everything that remains unresolved in your heart.  Try to love the unanswered questions themselves.  Do not demand all the answers; they cannot be given to you because you have to live through them.  It is a matter of experiencing everything.  Only when you do will you gradually, perhaps without even noticing it, find yourself arriving at the answers you seek. 


Garth Sanginiti's curator insight, July 16, 2013 7:29 PM

"If you do what you have always done, you will get the same results you have been getting.  If you want to stunt your growth and feel stuck in the same place forever, keep making excuses.  If, on the other hand, you want to stop feeling trapped, you have to start doing things that make you uncomfortable, things you aren’t very good at.  You have to streeeetch yourself."

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Clip, Annotate, Markup and Permanently Archive Any Web Page with Scribble

Clip, Annotate, Markup and Permanently Archive Any Web Page with Scribble | Branded Merchandising | Scoop.it
scrible lets you highlight and annotate web pages and easily save, share and collaborate on your web research with others. Sign up for free!

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SLRE's curator insight, August 2, 2013 6:45 AM

Handig app om dingen die je op het web tegenkomt van aantekeningen te voorzien en te bewaren.

wanderingsalsero's curator insight, October 20, 2013 7:54 PM

I haven't read this article but I'm seriously interested in the question implied in the title.....i.e. how to 'mark up' information and get them on the web.  In many cases, I think that's adequate for most people's purpose.

 

I have yet to find a tool that I found really comfortable for doing that.  Maybe this is it.

YB's curator insight, June 22, 9:12 AM

CROCODOC

https://www.youtube.com/watch?v=pmWcWbGnpt4

 

A.NNOTATE

 

מגוון של תכניות להערות על PDF

http://www.hongkiat.com/blog/top-web-annotation-and-markup-tools/

 

 

Rescooped by Linda Allen from Public Relations & Social Media Insight
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Five Online Marketing Metrics You Should Monitor Every Day

Five Online Marketing Metrics You Should Monitor Every Day | Branded Merchandising | Scoop.it

Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel.I say that because each investment of your time, money, and people should have a very solid ROI expectation attached to it. Without ROI, there's no pot at the end of rainbow, so you have to focus on those activities/metrics that provide the largest gains.Therefore, here are five online marketing metrics you should be looking at every day....


Via Jeff Domansky
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Harbanssidhu's comment, July 12, 2013 12:48 AM
source of energy is still exist now and then
Chris Agro's curator insight, July 12, 2013 9:43 AM

Never before has there been so much data accessible to marketers and website designers. The key is to understand what the important metrics are, what they are telling you and then taking the initiative to act and monitor the results. This article does a good job of highlighting some key website meterics and what to do about the results. 

Jeff Domansky's curator insight, July 12, 2013 3:30 PM

Really practical tips to help you monitor the things that matter in terms of online marketing ROI.

Rescooped by Linda Allen from Content Curation World
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Content Curation Tools: The Organized Supermap of Over 400 Services

Content Curation Tools: The Organized Supermap of Over 400 Services | Branded Merchandising | Scoop.it

Via Robin Good
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Alex Grech's curator insight, August 9, 2013 11:35 AM

My current absorption with Pearltrees started with an exploration of Robin Good's incredible structure.  To be studied, admired and shared.

Loli Olmos's curator insight, August 19, 2013 7:35 PM

¡Excelente! ¡Menudo trabajo!

John Thomas's curator insight, February 12, 9:50 AM

Content Curation Tools: The Organized Supermap of Over 400 Services

Rescooped by Linda Allen from SEO and Social Media Marketing
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How to Dominate the Entire First Page of Bing

How to Dominate the Entire First Page of Bing | Branded Merchandising | Scoop.it

Once you control your brand reputation by dominating the entire first page of Google, what's next?

 

True online reputation management requires an understanding of a complex ecosystem of sites where users can potentially interact with your brand. This includes search engines, social media platforms, local search platforms (Yelp), and business accreditation sites (think BBB or Bizrate).

 

Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in town. Next up, you'll want to monopolize your brand real estate on the entire first page of Bing.

 

Here's how to do it: http://searchenginewatch.com/article/2279842/How-to-Dominate-the-Entire-First-Page-of-Bing


Via Antonino Militello
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Techslate's comment, July 19, 2013 4:28 AM
Forget about ranking. Talk to the target audience. only 6% of areas are covered for organic ranking, rest is paid campaigns.
Techslate's comment, July 19, 2013 4:28 AM
Forget about ranking. Talk to the target audience. only 6% of areas are covered for organic ranking, rest is paid campaigns.
Elsie Whitelock's curator insight, July 27, 2013 8:49 AM

really useful seo tips for bing

Rescooped by Linda Allen from Personal Development: Know Thyself and Master Yourself
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PERSONAL DEVELOPMENT: We need to learn to love ourselves first, in all our glory and our imperfections ...

PERSONAL DEVELOPMENT: We need to learn to love ourselves first, in all our glory and our imperfections ... | Branded Merchandising | Scoop.it

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Karin Sebelin's curator insight, June 12, 2013 5:33 AM

We need to learn to love ourselves first, in all our glory and our imperfections. If we cannot love ourselves, we cannot fully open to our ability to love others or our potential to create. Evolution and all hopes for a better world rest in the fearlessness and open-hearted vision of people who embrace life. ~ John Lennon


http://wisdomforfutureleaders.org/we-need-to-learn-to-love-ourselves-first-in-all-our-glory-and-our-imperfections/

Rescooped by Linda Allen from The Key To Successful Leadership
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Ask Great Questions: Leadership Skills Of Socrates

Ask Great Questions: Leadership Skills Of Socrates | Branded Merchandising | Scoop.it

Socrates, this ancient philosopher holds the key to an essential leadership skill: asking great questions. The challenge is that too few leaders, managers and employees ask great questions. This is a big problem. Cultures that embrace a culture of questioning thrive and those that fear it either fail or are doomed to mediocrity.


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God Is.'s curator insight, July 23, 2013 10:39 AM

Have you ever attended any Socrates Cafe groups in your community?

Linda Allen's comment, July 23, 2013 10:49 AM
No I am not familiar; I'm going to look this group up asap. Thank you!
Khai Tran's curator insight, January 8, 2:03 AM

In order to become great Leaders one should always ask questions if something is not clear. Like the saying goes the only dumb question is the one not asked.

Rescooped by Linda Allen from Public Relations & Social Media Insight
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Pinterest Is a Business Necessity | Social Media Today

Pinterest Is a Business Necessity | Social Media Today | Branded Merchandising | Scoop.it

Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, “when do you plan on making money,” the first sentence of Silbermann’s reply struck me as instructive: “The whole reason Pinterest exists is to help people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”

 

While this snippet (the rest of his reply was similarly tangential to the question asked) sounds a bit like an opaque dodge, for business’ and marketers, it should be a clarion call to action....


Via Jeff Domansky
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SCORENAZ's comment, July 23, 2013 11:05 AM
Linda, I recommend Beth Hayden's book, Pinfluence.
Linda Allen's comment, July 23, 2013 11:07 AM
Thank you, I will take your great advice, Pinfluence!
Ira Revels's curator insight, February 15, 9:34 AM

Pinterest #iramoviemaker

Rescooped by Linda Allen from SEO Tips, Advice, Help
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Marketing Strategy: The Impact of Pinterest’s New “Rich Pins”

Marketing Strategy: The Impact of Pinterest’s New “Rich Pins” | Branded Merchandising | Scoop.it
Do you use Pinterest as part of your business marketing strategy? If so, Pinterest’s new “Rich Pins” will be of interest. Pinterest recently added a new style of pin to its sharing platform that ca...

Via Bonnie Burns
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Jennifer M Howard's curator insight, July 18, 2013 5:19 PM

Happy to socialize with other Pinterest enthusiast,

anisha's curator insight, July 19, 2013 5:38 AM

Very nice article 

Rescooped by Linda Allen from Social Media Marketing That Works!
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What Professional Marketers Can’t Do For Your Product, Service, or Content!

What Professional Marketers Can’t Do For Your Product, Service, or Content! | Branded Merchandising | Scoop.it
Pro marketers and social media specialists are great, but they can't do everything for you and here's why!

Via Daniel Imbellino
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Daniel Imbellino's curator insight, May 24, 2013 9:11 AM

While marketers and social media specialists can gain you the reach of a wide audience, what they can't do is convince people to like your products. For one, quality content almost literally sells itself on social media. If no one sharing your content, why, and what are you doing wrong that you can do better with your product or content? The article outlines these ideas and more.

 

Linda Allen's comment, July 18, 2013 8:30 AM
Daniel, I agree with your insight; thank you for the great advice.
Daniel Imbellino's comment, July 19, 2013 2:14 AM
Your welcome Linda :)
Rescooped by Linda Allen from SEO Tips, Advice, Help
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You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy

You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy | Branded Merchandising | Scoop.it
The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black.

Via Bonnie Burns
Linda Allen's insight:

I still have a pulse..

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Amrik Virdi's comment, July 9, 2013 6:17 AM
Thanks, it's so amazing!
Stephanie Smetana's curator insight, July 9, 2013 4:15 PM

I scooped this article from Bonnie Burns, and I loved the way she commented, "It’s an SEO + Social Media + PR win." This is so true of the PR and social media world. It's all about gaining trust and getting your brand out there, while still reaching for the top places in a Google search.

 

Another important aspect of this article to note, is Trond Lyngbo's comment that you should not just include social media into your SEO strategy, you must also integrate all these things together: SEO, social media and public relations. If you intelligently integrate all of these, the impact is multiplied; to compete, companies must evolve and integrate.

Rescooped by Linda Allen from Google Plus and Social SEO
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Video embed link generator - Phil Nottingham

Video embed link generator - Phil Nottingham | Branded Merchandising | Scoop.it

Via Neil Ferree
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Neil Ferree's curator insight, July 12, 2013 1:43 PM

Some of the concepts and ideas and actionable items covered in this Video Marketing MozCom by Phil Nottingham will be new editions to the mix.


One of the more immediate and useful tactics anybody can do right now today is using the Video Embed Link Generator tool.

Anthony Castelli's comment, July 13, 2013 9:30 AM
sorry It does not provide explanation or am I Missing something #Neil Ferree #seo
Rescooped by Linda Allen from Social Media Resources & e-learning
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7 YouTube Tricks You Probably Don’t Know

7 YouTube Tricks You Probably Don’t Know | Branded Merchandising | Scoop.it
Youtube is undoubtedly one of the most popular video streaming sites out there. Whether you want to check out some new music videos or find the latest tutorials to use a software or gadget, the first place that generally pops to mind is YouTube.

Via Rob Hatfield, M.Ed., AlGonzalezinfo
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AlGonzalezinfo's curator insight, July 13, 2013 8:25 PM

Good stuff here, for example, the content below allows you to control the starting point of a video:

 

 

 

Here is how it works. Consider the following Youtube Video URL:

http://www.youtube.com/watch?v=2LHv1FPd1Ec

 

 

After the URL link add #t=01m08s to set the starting point of the video at 1 minute and 8 seconds. Here is how it should look like:

Rescooped by Linda Allen from 21st Century Learning and Teaching
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5 Pinterest-like education sites worth trying out

5 Pinterest-like education sites worth trying out | Branded Merchandising | Scoop.it
All of these sites focus on learning and curation, but could one of them really be the "Pinterest of education"?

 

As one of the fastest-growing social networks, Pinterest's popularity can be attributed to its ease of use and vibrant Pinboards. Recently, a number of similar social curation sites developed specifically for students and teachers have popped up, emulating Pinterest in key ways while focusing on learning. In some cases, they have even made improvements.

 

Here are five such sites that could be contenders for the title "Pinterest of Education"

 


Via Gust MEES
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soler_ml's curator insight, July 13, 2013 10:56 AM

I haven't been through all the sites yet, but feel like I just found a treasure trove! 

ManufacturingStories's curator insight, July 14, 2013 8:37 AM

Scoop-It makes it into the TOP 5.  Great Job!!

Lee Hall's curator insight, July 17, 2013 4:24 PM

There are several good sites here and they can be used in different ways.

 

Rescooped by Linda Allen from Public Relations & Social Media Insight
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90 percent of customers find custom content useful, report says | PR Daily

90 percent of customers find custom content useful, report says | PR Daily | Branded Merchandising | Scoop.it

...I'm not the only one to benefit from content marketing, as evidenced by the Wishpond infographic below titled, "The State of Content Marketing 2013." Clearly, the state of content marketing is pretty strong.

 

Among the findings: 90 percent of customers find custom content useful, 68 percent say they read content from brands they like, and brands that have blogs generate 67 percent more sales leads each month....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 11, 2013 1:25 PM

From the post: "Wishpond's "State of Content Marketing 2013" infographic is a report of a practice in excellent health."

Holley Jacobs's curator insight, July 11, 2013 3:14 PM

I keep hear ing about "content marketing". It is a great concept and I wish more people did it and I guess, according to this article and many others lately, they are going to have to...right after they sign up for Google Authorship...  :-)

 

Regards,

~ Holley Jacobs

Intriguing Networks's curator insight, July 11, 2013 7:09 PM

Good stat to motivate and mobilise your cotent strategy just make sure the emphasis is on being in the 90%! Cos 10% are getting it wrong...

Rescooped by Linda Allen from SEO and Social Media Marketing
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Google Ranking Factors: A Discreetly Cleaner, More Social Web & An Ever Dominating Search Engine

Google Ranking Factors: A Discreetly Cleaner, More Social Web & An Ever Dominating Search Engine | Branded Merchandising | Scoop.it

Recently, Search Metrics released a white paper on their findings for Google’s SEO Ranking Factors in 2013. It displays the correlation between particular metrics such as ‘Facebook Likes’ and ‘Backlinks’ and the rank ability of a page within Google.

 

Also available in the 70 page document are comparisons with 2012’s data, where that data is available. Not to many marketers surprise, a lot has changed. According to Search Metrics, it’s time to get social! In this article I graze upon some of the most important areas as well as my thoughts on what Google is playing it – for better and worse.

 

The data from search metrics is based on research and is not 100% factual. Nor are my opinions factual, but rather opinions and statements based on what I believe to be happening. 


Read more at: http://www.business2community.com/seo/google-ranking-factors-a-discreetly-cleaner-more-social-web-an-ever-dominating-search-engine-0545833


Via Antonino Militello
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laurent lafite's curator insight, July 23, 2013 10:35 AM

goocial...?

Aurélien Deschodt's curator insight, July 24, 2013 4:36 AM

SEO: its component and evolution

Elsie Whitelock's curator insight, July 24, 2013 8:27 AM

Makes you dig deep but very useful..

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Curate Your Search Results with Qwant

Curate Your Search Results with Qwant | Branded Merchandising | Scoop.it

Via Robin Good
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Met Kous's curator insight, July 13, 2013 5:07 PM

Πολύ ενδιαφέρον και φιλικό.

 

Greg Longmuir's curator insight, July 16, 2013 12:55 PM

I guess you can never have enough curating, in this digital age anything that can keep you up to date and help visibility is worth a try. I like the way the simplify everything. I'm not sure but even with all this info I still may feel like I'm missing something and go to the individual sites anyway. But to see what the landscape looks like in a quick view Qwant is pretty cool.

Alfredo Corell's curator insight, July 17, 2013 2:09 PM

A new meta-search engine... deserves a visit