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Networking for networking: how Cisco uses social media marketing

Networking for networking: how Cisco uses social media marketing | branded entertainment | Scoop.it
Social media interaction inspired by consumer companies generates high returns, claims Cisco
Matthias Fischer's insight:

I think that is a good example to see how companies can use social media. Especially the calculations were very impressive. It shows that social media can be an effective tool for customer support.

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'Disney Infinity' Leaves the Console and Goes Mobile with Apps

'Disney Infinity' Leaves the Console and Goes Mobile with Apps | branded entertainment | Scoop.it
Disney is taking "Disney Infinity" on the road, launching two apps for the upcoming game that incorporates many of the company's most iconic characters. Through "Disney Infinity: Toy Box," players ...
Matthias Fischer's insight:

I think this is a good example for new media, which are combining physical and mental presence in the same game. The user actually becomes part of the virtual world and can interact with the virtual characters.

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Geveta Cook's comment, September 9, 2013 1:03 AM
Certainly demonstrate changing trends, and shows the importance of a user-friendly platform
Adriana Gomes's comment, September 25, 2013 6:25 PM
This is a good one, Matthias. Interesting combination of new media and digital game.
shailni rana's comment, September 29, 2013 6:36 PM
its a good one. love the combination of physical and mental presence , user will use mind and strength.
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Chipotle Scarecrow is the future of advergaming on mobile

Chipotle Scarecrow is the future of advergaming on mobile | branded entertainment | Scoop.it
Chipotle Scarecrow will, without a doubt, go down as one of the most successful marketing campaigns in history. Chipotle recently partnered with Moonbot Studios to produce an animated film and mobi...
Matthias Fischer's insight:

I think the idea in the end of the article is realy interesting. They predict that in a few years companies like coca cola will compete with traditional game production companies, because their advergames will become so sophisticated.

 

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Adriana Gomes's comment, October 2, 2013 9:55 PM
It sounds like a crazy idea now, but it can possibly become reality. The advergames are getting extremely sophisticated and these companies will definitely increase their budgets as a response to the success and effectiveness of these games.
Maree Lockie's comment, October 8, 2013 7:57 PM
Can totally see this happening in the future! I wonder what this will mean for other types of marketing campaigns? Smaller budgets for those, or just more spending overall on all campaigns?
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The #1 Small Business Marketing Idea - Infographic | Ignite Spot

The #1 Small Business Marketing Idea - Infographic | Ignite Spot | branded entertainment | Scoop.it
View our infographic on one of the best small business marketing ideas available. When used correctly, it will build your audience quickly!
Matthias Fischer's insight:

this graphic shows some interesting facts about blogs and their relevance for marketing. I was really surprised that more than 61% of the US customers have made a purchase decision based on blogs.

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