Branded Entertainment and Media Studies
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The Booming Business of 'Advergaming' - Jesse Schell

Complete video at: http://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse Jesse Schell, CEO and Creative Director of Schell Games, describes the...
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ADNEWS TV: The ultimate in product placement and vibrating clothes had mLab buzzing

ADNEWS TV: The ultimate in product placement and vibrating clothes had mLab buzzing | Branded Entertainment and Media Studies | Scoop.it
On the third day of mLab, Australian marketers got a buzz from Snepo and Seven Network. Find out about the ultimate in product placement, personal TV and what those that control the budgets think about it here.
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Sheila Vargas Corrêa's comment, August 31, 2013 6:17 AM
nice article and essential strategies that we should keep in mind and practice throughout our career.
Kay'Gee Rox's comment, September 1, 2013 5:35 AM
Digital placements - smart!
Charu Kathait's comment, September 8, 2013 10:18 PM
yo!
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Psychology And Advertising

Little Timmy learns about persuasion in adversiting. Assignment for Applied Psychology. Written and designed by Lori Benoy and Sole Lander. Animation and Sou...
Charu Kathait's insight:

Here comes the entire lecture on Advertising (Inform, Persuade and Influence)... hahaha 

 

It an interesting one...

 

i wonder how interesting could hve been .. if we could have studied with such informative videos.

 

 

 

 

 

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Martin K.J. Waiguny's comment, August 28, 2013 7:54 PM
good one, im using lil timmy since a while already ;)
Charu Kathait's comment, August 28, 2013 8:02 PM
That's really great.
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Brands as Story Tellers

Winning the Story Wars - The Hero's Journey (2012) Video by FreeRangeStudiosI
Charu Kathait's insight:

the best way to indulge the viewer where he/she needs to be present physically mentaly and in an integrated way...

 

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Product Placement: The TV Ads Consumers Can't Skip Or Hop

Product Placement: The TV Ads Consumers Can't Skip Or Hop | Branded Entertainment and Media Studies | Scoop.it
In case you missed it, several major US television networks are suing Dish over its ad “hopping” technology that allows viewers to easily skip past ads. But there’s one type of ad even Dish can’t help them skip.
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Martin K.J. Waiguny's comment, August 14, 2013 7:19 PM
actually a good showcase for adv and ppl
Charu Kathait's comment, August 14, 2013 8:33 PM
ya in fact i would say... at least an awareness can be fulfilled.
Souvantha Bouaaphone's comment, August 23, 2013 2:39 AM
The logo of Ford Escape is quite small :P but yeah...they made it again product placement.
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The art of selling

The art of selling | Branded Entertainment and Media Studies | Scoop.it
There's not much to say about body wash really. But throw in a handsome guy in a towel and the giddy reach of the internet and the narrative possibilities are legion.
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Souvantha Bouaaphone's comment, October 7, 2013 9:41 PM
Oldspice as successful sample again...I do not use this brand :p
Kay'Gee Rox's comment, October 9, 2013 11:01 PM
They need to come up with a new ad. Regardless do you know that ads containing animals and babies are instantly liked?
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Dominic Corry: When product placement attacks - Entertainment - NZ Herald News

Dominic Corry: When product placement attacks - Entertainment - NZ Herald News | Branded Entertainment and Media Studies | Scoop.it
The new Vince Vaughn/Owen Wilson comedy The Internship is being marketed as a Wedding Crashers reunion, but it's getting far more attention for how shamelessly it appears to be - New Zealand Herald...
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Martin K.J. Waiguny's comment, August 28, 2013 7:54 PM
actually even more interesting are the comments made by the readers of the article.
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Top TV commercials | Advertising | Creative Bloq

Top TV commercials | Advertising | Creative Bloq | Branded Entertainment and Media Studies | Scoop.it
From babies in a band to an old guy sweating Skittles, advertising agencies are getting more creative in order to get your attention. Check out these inspirational examples of TV commercials from the year so far...
Charu Kathait's insight:

Honda Hands is my personal favorite... and Kellogg's Froot Loops is also a great innovation.

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The Most Unforgettable Ad Campaigns Of 2012

The Most Unforgettable Ad Campaigns Of 2012 | Branded Entertainment and Media Studies | Scoop.it
What do caring moms, extreme skydivers and the Three Little Pigs have in common? They’re all the subjects of 2012’s most unforgettable advertising campaigns.
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Sutharsan Ab's comment, August 7, 2013 12:52 AM
i can not forget "surface" but wer is it now ?? launched ?
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GoingNative 17: Meet James McNellis, Register for GoingNative 2013 (Channel 9)

GoingNative 17: Meet James McNellis, Register for GoingNative 2013 (Channel 9) | Branded Entertainment and Media Studies | Scoop.it
In this episode, Ale and Charles swap roles: Ale takes a camera into a dev's office and geeks out.
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