Branded Entertainment
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“Updates on the latest news and trends in the Branded Entertainment / Digital Marketing Industry”
Curated by Matmi
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Created Jun 29, 2011
Created by Matmi
Updated May 3
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www.prdaily.com - May 3, 10:18 AM

10 ways to use Pinterest for your business | Articles

It’s the third-most-popular social network, which means you need to at least familiarize yourself with the site’s business potential.

Via Kelly Lieberman
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www.britopian.com - April 27, 8:39 AM

Mums The Word! - They are the best brand advocates . . .

New study shows the power of Mum knowing best and sharing it on social media . . .


Via David Blundell
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www.instantshift.com - March 28, 8:02 PM

30 Ways Your Business Should Leverage Social Media This Year

Some very interesting ways to improve your business in this year. [note mg]

 

Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.

 

Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.

 

Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/


Via Martin Gysler
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www.trendwatching.com - March 6, 6:31 PM

The Flawsome Trend: People Embrace Humanized Brands That Are Brilliant While Admitting Their Flaws

Robin Good: Trendwatching.com focuses this month on a new interesting emerging trend: FLAWSOME.

 

A growing number of people cannot stand anymore the idea of buying services and products from companies that sell themselves through a facade of superhuman perfection and infallibility.

 

What many consumers are looking for increasingly, are brands capable of admitting their faults, and being humble enough to come down from their traditional branded pedestals.

 

From the article briefing: "Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*:

 

a) Brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome.

 

b) Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity.

 


The two key drivers fueling the FLAWSOME trend:

 

1) HUMAN BRANDS: Everything from disgust at business to the influence of online culture (with its honesty and immediacy), is driving consumers away from bland, boring brands in favor of brands with some personality.


2) TRANSPARENCY TRIUMPH: Consumers are benefiting from almost total and utter transparency (and thus are finding out about flaws anyway), as a result of the torrent of readily available reviews, leaks and ratings." 

 

Great examples included.

 

Recommended. 9/10

 

Full article: http://www.trendwatching.com/briefing/ ;


Via Robin Good
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www.forbes.com - March 1, 9:28 AM

Social Media's Evolving Impact On How Businesses Buy Tech

"In this converged media world, vendors and solution providers alike will soon embrace marketing that draw in partners and end users with essential applications, social connections and communications, and – ultimately – the ability to research and purchase products and services through the same portal.


Here are the three main elements of Converged Media.


• Functional media is an application persistently resourced by end users. Applications are free, which is made possible by sponsorship and marketing underwriting. Good examples of this are Google’s Gmail and Spiceworks IT management tools. Unlike conventional media into which users are drawn for moments periodically, functional media is something actively engaged by the user for long periods of time, which increases the potential for exposure to marketing messages.


• Social media – such as Facebook and Twitter – are well-defined social networking and communications vehicles that enable vendors, solution providers and end users to interact with each other in real time on a level field. This is a far different dynamic than conventional media where interactions typically wait until the sales process begins. In social media, underwritten by marketing, users are able to query peers and the community about product features, benefits and value. They can ask questions about vendor reputation and performance; and they can seek guidance on sourcing, often through solution providers. Vendor and solution provider engagement in social networks will define their market value and drive sales.


• Transactional media is where the communications medium is also the sales channel. The portal that provides an application and social interaction is also where users source product and buy services. Companies like Amazon.com and Microsoft’s Marketplace are good examples of transactional media attached to social or functional marketing assets.

 

As you can see, converged media – outlets that share these three features like Facebook, LinkedIn and Spiceworks – simplify the marketing process; make more direct connections between vendors, partners and customers; and provide a streamlined process for acquiring product and services. In other words, converged media is more cost effective and productive than conventional media."

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marketingland.com - February 28, 7:13 PM

Twitter Ads Go Mobile, But Advertisers Can't Target That Way (Yet)

Twitter is expanding its ad inventory with the announcement today that Promoted Tweets are coming soon to the official Twitter apps on the iPhone and Android devices.

 

They’re not, at this point, expanding to the iPad. But it’s logical to assume they’ll eventually make their way to the iPad as the fourth stage of Twitter’s ad expansion (which began on Twitter.com, then rolled out to the m.twitter.com mobile website and now includes the iPhone and Android devices).

 

It’s an important step for Twitter as it aims to expand its revenue base. The company announced in September that 55 percent of its active users access the service via mobile devices.

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www.postadvertising.com - February 23, 11:41 AM

3 Ways the Second Screen is Shaping the Future of Television

The second screen—whether it be your laptop, tablet, or smart phone—is changing the way audiences watch and actually interact with the programs they watch.

Via Edouard De Witte
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www.matmi.com - February 22, 10:32 AM

Using Gamification to Build Your Business

From senet – a game played by Pharaohs in ancient Egypt – to the more modern phenomenon of Monopoly, games have a powerful draw. And now they are being partnered with business objectives. Yes, it is the hot startup buzzword of 2012: “Gamification”.
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mashable.com - February 14, 10:21 AM

4 Reasons Every Online Brand Should Explore Gamification Strategies

Incorporating game mechanics into a marketing strategy is becoming more and more popular. What's responsible for this rise?
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www.simplyzesty.com - February 14, 10:16 AM

5 brands using gamification well - See what Matmi can do for you

This is now an old post but still shows what Gamification can offer your brand. 

 

If you are looking to spread your digital wings, then Matmi is waiting to hear from you. 

 

info@matmi.com

(+44) 01625 560771)

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www.gamasutra.com - February 13, 4:14 AM

Gamasutra - Features - Be Honest, Be Nice: Marketing And PR For Indie Developers

Successful iOS developer Andrew J. Smith (Hard Lines) shares the battle secrets of marketing and PR for indies, noting that you should be open and honest, engage with your fans, and, of course, not be afraid to try it.
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www.nma.co.uk - February 6, 7:47 AM

Industry welcomes introduction of Digital Trading Standards Group | News | New Media Age

The Digital Trading Standards Group (DTSG) has been set up to develop a set of industry-wide principles aimed at reducing the risk of ad misplacement at impression level.
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www.niemanlab.org - January 29, 6:17 PM

The New York Times Launches Deep Dive: Experimental Context Engine And Story Explorer | Nieman Lab

Thinking about the sheer volume of information — stories, images, videos, data — available from The New York Times can evoke a simultaneous glee and terror.

It is simply impossible for readers to see them all.

 

The task for beta620, the Times experimental projects group, launched Deep Dive that uses the Times’ massive cache of metadata from stories to go, as the name suggests, deeper into a news event by pulling together related articles. So Deep Dive would provides readers a collection of stories relating to a topic, based on whatever person, place, event or topic of their choosing.

 

What’s interesting about Deep Dive? At least three things:

1) Deep Dive relies on the extensive tagging system the Times uses for all its stories and makes the Times Topics pages possible. As part of the editing flow tags are applied to stories by editors or producers, with suggestions provided by an internal algorithm. Deep Dive looks for connections among topics.

 

2) Deep Dive’ unique interfact, where the related articles flow into the same frame as the main story when selected. You need never leave the page; jumping backwards or forwards in articles all happens in the same space. That’s a departure from the pageview-driven way most news sites are designed. But Deep Dive’s UI matches its underlying thesis: that individual articles are really pieces of a larger story, told in pieces over time and across bylines and datelines.

 

3) More interesting, Deep Dive will also allows users to save their “dives,” which would be constantly updated with new articles. What Deep Dives promises is an alert more directly based around a specific developing story.

 

But beyond those elements, the real promise of Deep Dive, though, is that it continues to show the Times’ flexibility in providing different ways for different kinds of readers to access its content...

 

read full article http://j.mp/x2SoPf 
 

visit also http://beta620.nytimes.com/projects/deep-dive/ 

and read here:  http://beta620.nytimes.com/projects/deep-dive/exploring-stories-with-deep-dive/  

Curated by Giuseppe Mauriello


Via Giuseppe Mauriello
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www.roimedia.co.za - May 2, 11:29 AM

Still Think Digital Advertising Is A Fad? #Infographic

Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.

 

Look around you and you'll notice that the world is connected, communicating and constantly clicking.

 

There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?

 

The following Infographic by ROI Media  - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.

 

Download / Embed Here: http://bit.ly/JOOOA7 ;


Via maxOz, janlgordon
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www.creativereview.co.uk - April 27, 5:08 AM

Creative Review - Imagine with Lego

German ad agency Jung von Matt has created this charming print campaign to advertise Lego. The ads feature minimalist interpretations of some of our best-loved cartoon characters, all created with blocks of Lego: can you guess who's who?
Here's a clue: The Simpsons, Asterix and Donald Duck all feature. We'll let you work out the rest.

 

View the rest here: http://bit.ly/Imk2zg

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matmiltd.tumblr.com - March 28, 10:33 AM

Facebook Timeline for Brands: The Complete Guide

Have you got your Facebook Fan page ready yet? If not, you have until the 30th March to get it ready.
Mashable has put together a nice guide for brands to ready themselves for the switch. They have...
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techcrunch.com - March 2, 4:14 AM

Your Average Facebook Post Only Reaches 16% Of Your Friends

You're not unpopular, it's just the nature of the news feed. Amongst all the business-related news at FMC, Facebook revealed that the average news feed story from a user profile reaches just 16% of their friends.
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mashable.com - February 29, 4:45 PM

Facebook Timeline Brand Pages Are Here [PICS]

Announced today, Facebook Timeline brand Pages appear to be a powerful new tool for companies and businesses. This is what they look like . . .


Via David Blundell
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news.cnet.com - February 28, 4:42 AM

Starbucks' augmented reality app gets all lovey dovey

Starbucks is giving its augmented reality mobile app a little bit more love. Literally.
As part of a new update, users of the company's Cup Magic app can now point their phones at Starbucks Valentine's Day-themed cups to see new, love-themed effects that appear to be happening on the cup itself.

 

"Besides looking neat, there is--of course--a business hook to get you to buy more than a cup of something for yourself. The app lets users buy and send digital Starbucks gift cards to friends that can be delivered on Valentine's Day, as well as providing a way to send messages that require the recipient actually head to a Starbucks, buy a beverage, and aim it at one of the limited cups to see."

 

 

 

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publishingperspectives.com - February 22, 10:49 AM

Publishing Perspectives : Castle Builders Brings Top Kids Brands to Book Apps

Castle Builders is working with top companies, such as DreamWorks and Sanrio (Hello Kitty), to bring their character-based brands to book apps.

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www.matmi.com - February 20, 8:56 AM

Pinterest Pins Referral Traffic

A recent study by Shareholic showed that by January 2012, the percentage of total referral traffic from Pinterest beat YouTube, Reddit, Google+, LinkedIn and MySpace.....

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www.gamesbrief.com - February 14, 10:20 AM

Gamification. Advergaming. Transmedia. The GAMESbrief guide to marketing and games.

A great article exposing the differences between gamification and advergames. As well as explaing what transmedia means to you.

 

Marketers...know your buzzwords!!

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www.socialmediaexaminer.com - February 13, 11:41 AM

Blogging Trends for 2012: What You Need to Know

Here are some of the things you’ll learn in this video:

-How blogging is intertwined with social media
-Current trends in who is blogging and where there is growth
-The state of corporate blogs
-The average number of blogs bloggers have today
-How brands are blogging
-How brands are connecting with bloggers
-Why probloggers are approached up to a thousand times a week
-What brands need to know before connecting with bloggers
-The average salary of bloggers
-The additional opportunities brands are offering bloggers to make money
-What’s next for Technorati to improve the business of blogging

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matmiltd.tumblr.com - February 7, 9:01 PM

Matmi's Musings- digital entertainment

Visit the terrific treasure trove that is Matmi's magical world of digital musings.

 

Here is an ever growing collection of stories on digital media matters found while mooching through the web.

 

Ranging from info on the latest games to new media design to trends in the digital marketing stratosphere (and the occasional post that just makes the Matmians' smile).

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matmiltd.tumblr.com - February 5, 5:54 PM

Using Gamification to Increase Brand Loyalty and Engagement

Samsung is embracing a business trend called gamification, which takes elements from games and applies them to other settings...

http://bit.ly/yiJk6I 

 

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