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Branded Entertainment
Updates on the latest news and trends in the Branded Entertainment / Digital Marketing Industry
Curated by Matmi
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Disney Heads to the Second Screen - HispanicBusiness.com

With smartphones and tablets becoming commonplace, the second screen is a recognized trend even in India.
Matmi's insight:

The fact that massive brands like Disney are moving their digital projects to the second screen highlights the fact that brands need to be aware of the massive impact the second screen can have for a brand. Other brands should follow suit and come to Matmi for their second screen needs . 

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Signs of the Times: How to Build a Better Brand this 2013

Signs of the Times: How to Build a Better Brand this 2013 | Branded Entertainment | Scoop.it

In holticulture, people marked their cattle with a hot iron stamp to denote ownership and identity, that is, to set them apart from other similar packs of species a cattle might mix themselves in so that at the end of the day, these grazing animals can go back home to their rightful owners. Identification and ownership is deeply rooted in the human psyche and have been manifested throughout different human languages and cultures.


“Human civilization is dependent upon signs and systems of signs, and the human mind is inseparable from the functioning of signs…” – Charles Morris,Foundations of the Theory of Signs


The practice of branding has found its way to business and marketing too and branding takes on an extended definition to include a much larger field. The American Marketing Association Dictionary defines brand as the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”


Via Brian Yanish - MarketingHits.com
Matmi's insight:

Building a decent brand is essential for any business. One great way to do this is by releasing a branded game . Matmi have proved time and time again that branded games are cost effective, have a great ROI, and greatly increase customer engagement and customer loyalty - why wouldn't you business want its own branded game when it gives such great results? - HK

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Brian Yanish - MarketingHits.com's curator insight, January 18, 2013 8:13 AM

This is one of the best branding articles I have read in a long time. Cheby does a great job explaining why any business in 2013 can become a success IF they tell a different story. Who likes boring? 


Find your story, how are you different?


"Innovation distinguishes between a leader and a follower." Steve Jobs

Patrizia Splendiani's curator insight, January 20, 2013 4:39 AM

Brand wish and to do list... How to build a Better Brand (and have a better work)!

Let'so do it...

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Matmi - Brilliant Brushers

Matmi - Brilliant Brushers | Branded Entertainment | Scoop.it

An age old but still fantastic little advergame (if I do say so myself). 


By November 2011 the game had received:

  • 19 million plays in its first
  • A 25% return
  • A 6+ minute dwell time
Along with developing the game, Matmi also created a micro-site for the game and other downloadable products to feature.

Following the huge success of this campaign, Philips returned to Matmi to commission a sequel. In the “Cosmic Clean” sequel released a year later, Sonic Simon is joined by Sonic Sophie, and the daring dental duo take off for another 3 level game to spread good dental hygiene habits to the aliens of the Moons of Molar, Planet Plaque and Comet Canine!

Matmi's insight:

Check out some examples of our other work here: http://matmi.com/portfolio 

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PocketWarwick, a little bit of Hollywood in your pocket! | Mediator Communications Ltd

PocketWarwick, a little bit of Hollywood in your pocket! | Mediator Communications Ltd | Branded Entertainment | Scoop.it
The latest partnership between Matmi and Warwick Davies the star of Sky One’s new series An Idiot Abroad 3, Life’s Too Short, Star Wars and Harry Potter, resulted in PocketWarwick, a unique ‘Sims like’ game that requires you...
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Sony’s ringing drink

Sony’s ringing drink | Branded Entertainment | Scoop.it

I’m a big fan of experience marketing activations in movie theaters. I think the media allows you to be pretty creative, very direct and, most of all, to generate a great amount of talkability, at least in the city where the action takes place, and possibly also online if you do a good job seeding the case study video.


The latest good execution is made in Sweden, where CP+B came up with a pretty sweet idea to prove the Sony Xperia Acro S mobile phone is waterproof.


During the opening weekend of James Bond movie Skyfall they distributed free sodas by the theater’s entrance. Then, right before the movie began, they made the call. And the drinks in the lucky winners’ hands started to ring, allowing them to discover the Sony’s waterproof phone in their cups.



Matmi ►


Nice idea and execution. Bit of a Bond fan so they kind of had me with that.

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5 Insights into Global Social Media in 2012 [Infographic] | Jeffbullas's Blog

5 Insights into Global Social Media in 2012 [Infographic] | Jeffbullas's Blog | Branded Entertainment | Scoop.it
Social media is emerging from its adolescent phase and is rapidly maturing. Facebook , Twitter, Google+, YouTube and the fast emerging Pinterest have all been embraced by the top companies as they find ways to leverage their brands globally.
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Google TV Gains Access To Music & Movies In The UK, Germany And France Next Week

Google TV Gains Access To Music & Movies In The UK, Germany And France Next Week | Branded Entertainment | Scoop.it
Following news last month which saw Google TV users gaining access to Google Play movies, TV and music here in the U.S., Google has announced today that it will now deliver movies and music to select markets in Europe.
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Marketing automation: the rocket science of B2B marketing

Marketing automation: the rocket science of B2B marketing | Branded Entertainment | Scoop.it
It’s the ultimate marketing weapon. No wonder we have a guilty conscience.To past generations of marketers, marketing automation is the equivalent of a lunar landing. Imagine a JFK Jr. CMO speaking at a marketing convention ca.
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Download PocketWarwick - It's FREE!

Get PocketWarwick on the App Store. See screenshots and ratings, and read customer reviews.

Via Matmi
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Unlock the 007 in you

Unlock the 007 in you | Branded Entertainment | Scoop.it
Coke did it again. Now we can really say they are the masters of vending machines experience marketing. Have a look at the stunt they put together as part of their activations around the latest 007 movie. A train station, a mission, and 70 seconds to complete it.
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How To Motivate Customer Engagement With Your Brand

How To Motivate Customer Engagement With Your Brand | Branded Entertainment | Scoop.it

“The Optathlon programme has been a resounding success and has generated millions in revenue for United Airlines.”
Extract from United’s campaign video, February 2011


Matmi is proud to have so many very happy clients – but this was a first. Not the quote so much as the fact that our client (via our American partner, Barrie D’Rozario Murphy) was so happy with the results of this campaign, they made a video about it!

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Why a Branded Game is good for business

Why a Branded Game is good for business | Branded Entertainment | Scoop.it

Branded gaming has become a part of the digital landscape in the last few years, and it’s an area we here at Matmi understand perfectly. We’ve been creating branded digital games for brands for over a decade, and we know that a well-designed, branded games are one of the most cost effective ways to engage and communicate with customer, old and new. Here’s a few reasons why we think they are ace!

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INFOGRAPHIC: STORYTELLING ONE FRAME AT A TIME

INFOGRAPHIC: STORYTELLING ONE FRAME AT A TIME | Branded Entertainment | Scoop.it

What better way to discuss the impact of photos on Facebook and other social networks than with a colorful infographic?

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Escape the fear | Matmi

Escape the fear | Matmi | Branded Entertainment | Scoop.it

Matmi worked Parlophone to promote the Lily Allens’ second album “It’s Not Me, It’s You” with the following objectives:

  • To create an innovative global marketing tool.
  • To reach a new and relevant audience for Lily Allen
  • To upsell Lily Allen content, drive physical sales and pre-orders.
  • To capture consumer data for future marketing

We created a branded advergame called “Lilly Allen in: Escape the fear” featuring a free play of the album’s debut, and released it six weeks before the single was available to buy.  The artist’s appeal ensured a rapid spread of the game online, snaring fans and gamers alike.

Matmi's insight:

The results? In one word, incredible (even if I am a tad biased). 


It recievced over a million plays per month from 70 countries with a dwell time of 4.37 minutes. That;s over 4 minutes that consumers are engaged with a brand - a minute longer that the single itself. Subsequent analysis by Parlophone showed a direct correlation between penetration rates for the game per head of population, with the chart position of the single and album in that country.


 “Escape the Fear is the promo video of the digital age. It delivers engagement, interaction, loyalty and sales opportunities on a new level for our artists. The game has delivered tens of thousands of click-thrus, pre-orders and downloads, and even features on the album CD itself. The results speak for themselves – we’re absolutely delighted with this launch.” - Dan Duncombe, Digital Director, Parlophone/EMI

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Unilever Uses Augmented Reality (AR) To Spread Digital Romance

Unilever Uses Augmented Reality (AR) To Spread Digital Romance | Branded Entertainment | Scoop.it
Unilever, a global hygiene and personal care brand, decided to take the digital route in one of their recent campaigns. 5SEIS, an audiovisual design ag
Matmi's insight:

A really nice use of augmented reality in a guerrilla marketing campaign. Got the brand lots of posirive engagement and exposure.

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Mengying YAO's curator insight, January 15, 2013 2:01 PM

It remains me a concept that a marketing tutor is working on: sense market. Smell is an important part of it.

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An Epic Collection of Bike Art and Design by Redbubble

An Epic Collection of Bike Art and Design by Redbubble | Branded Entertainment | Scoop.it
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Monster Pinball has been HD'd and a whole lot more!

Monster Pinball has been HD'd and a whole lot more! | Branded Entertainment | Scoop.it

The game you know and love (and if you don't you should) has not only been given new HD graphics redesigned from the ground up... its been given new life with a whole new array of goals and achievements, table lock-in and single table play modes!


We wanted to build upon the original and we spent more than a year doing just that. Our fans loved the original and now MPHD brings it flying back into your hands with great new features and a look and feel that we're sure will bring a smile to your face.


AND THIS TIME IT'S ON ALL OS DEVICES. Out NOW on iOS. Windows and Android late 2012.


Features

  • Stunning HD graphics and animations
  • New Achievements / Over 500 goals
  • Facebook sharing* / Games Center iOS integration
  • Landscape view for iPad and iPad mini
  • 6 fun packed tables with interconnected table layout
  • 60fps giving extra smooth gameplay
  • Realistic Physics engine developed specifically for this game
  • Accelerometer tilt function / Single Table Play mode / Table lockin
  • Hotball feature – Score multipied points when active
  • Unique sound effects in stereo / Pause, Save and Resume

**Facebook only on specific devices

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33 Brands Using Instagram The Most Effectively

33 Brands Using Instagram The Most Effectively | Branded Entertainment | Scoop.it

Even though Instagram has only been around for almost two years, the site continues to explode in popularity, having close to 100 million users. It was only a matter of time before the world’s biggest brands started getting in on the action and we wanted to profile 33 of the brands doing it effectively by producing great content and engaging with their followers.


Via ADOmedia
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What traditional media could learn from Reddit's membership model

What traditional media could learn from Reddit's membership model | Branded Entertainment | Scoop.it
As costs continue to rise along with pageviews, Reddit is looking to its community of users for help by promoting a membership model called Reddit Gold -- an approach that other media entities might want to consider instead of just putting up a...
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20 Interactive Vending Machines Campaigns

20 Interactive Vending Machines Campaigns | Branded Entertainment | Scoop.it
Vending machines are everywhere, delivering just about anything you can think of, from snacks, beverages, alcohol, eggs to cigarettes, lottery tickets, pizza and lobster.
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APP OF THE DAY: PocketWarwick review

APP OF THE DAY: PocketWarwick review | Branded Entertainment | Scoop.it
Celeb-endorsed applications are not particularly rare; we've seen a few of them at Pocket-lint, including Tom Daley Dive 2012. However, it is extremely rare that a game or app has been devised and worked on by the celebrity him or herself.

PocketWarwick is such an app - not only starring Life's Too Short, Harry Potter and Star Wars star Warwick Davis, but also created by him. And it's rather good, too...

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The Evolution of the Flash Advergame

The Evolution of the Flash Advergame | Branded Entertainment | Scoop.it

The Evolution of the Flash Advergame from Matmi.


A brief run down on the evolution of Flash Advergames from the perspective of Matmi. It looks into case studies of our past branded Flash games and...

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Ricochet

Ricochet | Branded Entertainment | Scoop.it

A fun little side project by one of our developers, made in HTML5

 

►Play Ricochet on Kongregate. kon.gg/T6hyJg

 

Ricochet is a simple arcade game which fuses Pong with Squash.
Stay alive as long as you can!

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Actor Warwick Davis on a new App-venture - Interview

Actor Warwick Davis on a new App-venture - Interview | Branded Entertainment | Scoop.it
We examine pocketWARWICK ...click for full feature...
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Bringing the offline online: The death of gamification and the secret future of interactive ads

Bringing the offline online: The death of gamification and the secret future of interactive ads | Branded Entertainment | Scoop.it
How do you drag the offline online, why is doing it so important and what’s the next ‘-fication’ that’ll solve all your worries? Fret not, advertising world; we can rebuild you. We have the technology…

Getting people to pay attention to you used to be easy, you know; you’d just shout and use bright colours. People sure do love them some bright colours and shouty noises. Or they did, anyway.

The problem now is that advertising’s more a part of daily life than having a nice sit down, so it often loses its attention-grabbing effect. It’s white noise. Everyone’s got ad-blindness. What you need to do now, then, is steal people’s attention by incentivising them to play with your brand. That means not just looking at a logo, but actually doing something with it.

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