The study of emotions as they drive consumer behavior is still a relatively new focus for market researchers. It seems important at this early point to begin clarifying the various options for this...
Martin K.J. Waiguny's insight:
a really good reading for those who are intro emotion research. Emotions are really complex not just in their structure, but also in measurement and expression. They are genetic, learned, socialized and even subject of cognitive thinking.
Social media has revolutionized the basic tenets of marketing. Here's how it is deconstructing the venerable combination of price, product, placement, and promotion.
The four "Ps." It's hard to get through Marketing 101 without them. If anything was meant to be a foundation of marketing, it's the venerable combination of price, product, placement, and promotion. Now even this theory -- first put forth in 1964 -- is being reshaped. Social media and the customer intelligence available from it have revolutionized even these basic tenets of marketing. In some sense, the four Ps have been completely deconstructed. In all cases, they must be reevaluated.
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