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The Art Of Anticipation: Why Apple Stores' Retail Customer Service Is Better ... - Forbes

The Art Of Anticipation: Why Apple Stores' Retail Customer Service Is Better ... - Forbes | Branded Customer Service | Scoop.it
To bind customers to you through customer service and the customer experience requires what I call ‘‘The Art of Anticipation.’’ Most any business can pull off satisfactory customer service, or at least can pull it off some of the time.
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3 Ways to Create Amazing #Customer Experience

3 Ways to Create Amazing #Customer Experience | Branded Customer Service | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, July 27, 2014 3:56 AM


The focus of most business owners, tends to be directed towards refining and improving the products or services they offer to their market,  but it can be argued that a better return can be obtained by focussing on the customer experience  side of the business transaction.


In the 21st century, it is the creation of a unique customer experience, that acts as the differentiator between highly successful businesses and the rest of the competition.


This excellent article,  suggests that moving beyond your product or service is the most certain way to create customer loyalty and grow your business, and it offers three ways a business owner can create amazing customer experiences.

Alain Theriault MBA's curator insight, July 29, 2014 12:24 PM

creating amazing an unique customer (client) experience is mandatory for a young business

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Six Differences Between Customer-Focused Companies and Operations-Focused Companies

Six Differences Between Customer-Focused Companies and Operations-Focused Companies | Branded Customer Service | Scoop.it

Better Customer Experience Some companies really understand customer service. They know how to hire for it, train for it and deliver it.


Via Fred Zimny, David Hain, Bobby Dillard
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7 Tips to Empower Your Business's Brand

7 Tips to Empower Your Business's Brand | Branded Customer Service | Scoop.it

Via Daniel Watson
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Michelle Gilstrap's curator insight, January 23, 2014 1:04 PM

Check out this article to learn how to make your brand more successful.

tulasiraolanke's curator insight, January 23, 2014 1:19 PM

http://www.youtube.com/watch?v=N4x_LU6szyg&feature=youtu.be

rushforms's curator insight, January 27, 2014 12:59 AM

Excellent branding fuels a business to reach its goals and achieve success in its respective niche. Looking forward for more of your scoops.

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Branding: What makes your company unique?

Branding: What makes your company unique? | Branded Customer Service | Scoop.it
First step in branding: Way before you try to select a logo, a web design and your keywords, ask, "What makes your company unique?" What's different?
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Embracing the Age of the Customer: How to Become Customer Obsessed

Embracing the Age of the Customer: How to Become Customer Obsessed | Branded Customer Service | Scoop.it
What is customer obsession, and how can you embrace it? Here are steps toward customer obsession from Forrester's Cory Munchbach and Marketo's Jon Miller.
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The Brand That’s Best At Performing Customer Service On Twitter [INFOGRAPHIC] - AllTwitter

The Brand That’s Best At Performing Customer Service On Twitter [INFOGRAPHIC] - AllTwitter | Branded Customer Service | Scoop.it
The Brand That’s Best At Performing Customer Service On Twitter [INFOGRAPHIC]
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Customer Experience Helps Customers Complete Their Shopping - Business 2 Community

Customer Experience Helps Customers Complete Their Shopping - Business 2 Community | Branded Customer Service | Scoop.it
Customer Experience Helps Customers Complete Their Shopping
Business 2 Community
There are several ways that assistance can be offered to customers.
Patricia D. Sadar - Leadership Strength Coach's insight:

I particularly agree with the statement that customer experiences should work on seamlessly integrating real-time guidance and self-service technology, backed up by live human experts.

 

All 3 are important ingredients!

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What the Lego Brand Teaches About Branding Your Business

What the Lego Brand Teaches About Branding Your Business | Branded Customer Service | Scoop.it
Brand stories represent of all your business' messages. The Lego brand teaches us many things about these stories and messages. We'll share them here.
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Great Customer Service is simple!

Great Customer Service is simple! | Branded Customer Service | Scoop.it
Patricia D. Sadar - Leadership Strength Coach's insight:

Achieving world-class customer service is simple if you work hard to hire Nice People!

 

So many organizations hire people who meet the technical qualifications and then train them to be nice! 

 

There is a big difference:)

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4 Ways Great Customer Service Will Grow Your Business - The Next Web

4 Ways Great Customer Service Will Grow Your Business - The Next Web | Branded Customer Service | Scoop.it
4 Ways Great Customer Service Will Grow Your Business The Next Web While difficult decisions are to be made on a daily basis, there's one major theme that every entrepreneur should keep in mind no matter what the industry: investing in your...
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Gordon Kraft's curator insight, December 15, 2013 9:38 AM

Customer Service is Key to Success.

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Customer service trends for 2013: Revisited - OneDesk

Customer service trends for 2013: Revisited - OneDesk | Branded Customer Service | Scoop.it
4 customer service trends for 2013 At the beginning of this year, business analysts and marketing professionals made their best predictions of customer.
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25 customer service books you should read | HappyFox Blog

25 customer service books you should read | HappyFox Blog | Branded Customer Service | Scoop.it
Top 25 Customer Support books that help you understand your customers better and enable you to provide the most memorable customer experience. ... Will a customer service book help understand customer service trends?
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10 Top Customer Experience Takeaways from CRM Evolution

10 Top Customer Experience Takeaways from CRM Evolution | Branded Customer Service | Scoop.it
While there were more than 100, perhaps more than 1000, top takeaways from the recent 2014 CRM Evolution conference (and adjoining Customer Service Experience conference), here are 10 terrific (10 Top Customer Experience Takeaways from CRM Evolution...

Via Fred Zimny
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Fred Zimny's curator insight, August 26, 2014 1:07 PM

Let's not exaggerate but for 2015 Customer experience resolutions read #cxm

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Forget #Customer Service, Think Customer Wowing

Forget #Customer Service, Think Customer Wowing | Branded Customer Service | Scoop.it
If you want to create life-long clients, you need to impress people right from the start.

Via Deidra Langstaff
Patricia D. Sadar - Leadership Strength Coach's insight:

I completely agree that the goal shoudl not be customer satisfaction -- you really should aim towards WOWing your customers!

 

  Connecting with customers in a meaningful/personalized way, and consistently delivering more than what is expected...not because you have to; however, because you want to. 

 

What are your thoughts?  Is there something you are doing to Wow your customers that work?  If so, please share with us.  We would love to hear from you.

 

Until next time....PS - Live on Purpose!

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Deidra Langstaff's curator insight, June 26, 2014 11:43 PM

I say this all the time!

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Customer Service Trends to Watch Out For in 2014 | CaptureCode

Customer Service Trends to Watch Out For in 2014 | CaptureCode | Branded Customer Service | Scoop.it
Customer Service Trends to Watch Out For in 2014 http://t.co/ppxsb3Wloz
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The A-Z of Great Customer Service

The A-Z of Great Customer Service | Branded Customer Service | Scoop.it




Via Daniel Watson
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Daniel Watson's curator insight, January 30, 2014 6:45 PM


Far too many business owners have little idea how much poor customer service is costing their business, and these owners really need to be more pro-active in educating their staff, especially in respect to the right actions to ensure the customer experience is always positive.


Viewed from a business perspective poor service comes with a high price, as loss of sales and reputational impact of the wrong kind, are but two of the consequences of not adequately managing the quality of the customer service being provided.


This excellent article, suggests that the relationship between your business and its customers is fragile at best, and it provides an A-Z primer to use in educating your staff as to what customer service should look like in your business.

Jeremy Barton's curator insight, January 31, 2014 1:16 AM

How many businesses do you deal with that clearly do not make an effort to teach their staff about customer service?

Carmen Saunders's curator insight, February 1, 2014 11:46 PM

What makes great customer service? Listen more, talk less! And that's just my two cents!

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Are You Providing Value-Added Service or Value-Unique Service? | CustomerThink

Are You Providing Value-Added Service or Value-Unique Service? | CustomerThink | Branded Customer Service | Scoop.it
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Do not confuse Customer Experience with Customer Service ...

Do not confuse Customer Experience with Customer Service ... | Branded Customer Service | Scoop.it
These are the people who interpret customer needs and wants into a product design. It is a best practice to have them handle customer support lines on a regular basis to learn firsthand how accurate were their interpretations.
Patricia D. Sadar - Leadership Strength Coach's insight:

Companies who focus on delivering a consistent and unique customer experience -- are not striving for merely satisfying their customers...they strive for customer loyalty, which goes above and beyond. 

 

 

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Veronica Sanchez's comment, January 19, 2014 7:24 PM
I found this article interesting because in this industry sometime as employees we at times confuse both these topics.
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Most Engaging Brands of 2013 | Social Media Today

Most Engaging Brands of 2013 | Social Media Today | Branded Customer Service | Scoop.it
As we come to the end of the year, we thought we’d take a look and see which brands did the best job of engaging consumers and meeting their expectations this year. Why measure engagement?
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Top 10 innovations driving Customer Engagement - Thewisemarketer.com (subscription)

Top 10 innovations driving Customer Engagement Thewisemarketer.com (subscription) Marketing technologies and best practices surrounding customer engagement are evolving rapidly, according to customer service technology systems integrator, Sabio,...
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America's Favorite Fashion Retailer, Nordstrom Outlines Store Strategy - RIS News (blog)

America's Favorite Fashion Retailer, Nordstrom Outlines Store Strategy - RIS News (blog) | Branded Customer Service | Scoop.it
America's Favorite Fashion Retailer, Nordstrom Outlines Store Strategy RIS News (blog) No stranger to customer favorites lists, Nordstrom is known for its liberal return policy and excellent customer service, creating devoutly loyal customers along...
Patricia D. Sadar - Leadership Strength Coach's insight:

Nordstrom shares a bit about their philosophy on customer service!  What other companies do you believe consistently excel in service?

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4 Trends to Watch in 2014 Multi-Channel Customer Service

4 Trends to Watch in 2014 Multi-Channel Customer Service | Branded Customer Service | Scoop.it
In this one hour webinar you'll learn the hottest trends shaping multi-channel customer service.
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Which Organizations Are Setting the Standard on Employee Engagement?

Which Organizations Are Setting the Standard on Employee Engagement? | Branded Customer Service | Scoop.it
Julian Richer, founder of Richer Sounds, the largest independent HiFi and TV store in the UK, recently set the bar extremely high for C-level suite executives on how to improve employee engagement.

Via Thomas Faltin, Kevin Watson, donhornsby
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donhornsby's curator insight, December 2, 2013 6:34 AM

(From the article): Employee engagement is a critical aspect of your actual customer experience. As I said before, happy employees make happy customers. Without your employees on board, the customer experience you have in mind will stay right there, in your mind, ignored by the people that are supposed to actually do it.

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Phone still king for first and second contact (Omnichannel Customer Service)

Phone still king for first and second contact (Omnichannel Customer Service) | Branded Customer Service | Scoop.it
RT @ClientauCoeur: #Infographie : Omnichannel Customer Service: Phone still king for first and second contact http://t.co/mvTz3jT6Hr #Expér…
Patricia D. Sadar - Leadership Strength Coach's insight:

Also, if you really want to create a unique service experience, it is important that your service touch points are consistent with your unique brand experience. 

 

This infographic demonstrates the power of the telephone connection.  Why not take it a step further and revisit how you answer the telephone so that it is more consistent with the personality of your brand?

 

Make it a great day!

 

 

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