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Nielsen: 73% of Brand Tweeters Also Tweet About TV

Nielsen: 73% of Brand Tweeters Also Tweet About TV | Branded Content projects | Scoop.it
Nielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about TV as well.
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Branded Content Marketing Evolution - MediaBizNet

Branded Content Marketing Evolution MediaBizNet According to the global newspaper website MailOnline, 66 per cent of brands and 65 per cent of agencies say that branded content marketing has become very important or most important to their...
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Content marketing: why brands are becoming publishers - The Guardian

Content marketing: why brands are becoming publishers - The Guardian | Branded Content projects | Scoop.it
The Guardian Content marketing: why brands are becoming publishers The Guardian The big buzzword in the marketing world right now is 'content marketing'.
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Coldplay Tastefully Rocks Comic Book Fans’ Faces Off With “Mylo Xyloto”

Coldplay Tastefully Rocks Comic Book Fans’ Faces Off With “Mylo Xyloto” | Branded Content projects | Scoop.it

Joe Berkowitz:  "The band behind hits such as "Yellow" and "Hurts Like Heaven" tries out a new medium with "Mylo Xyloto," a digital comic book based on its last album."


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The Digital Rocking Chair's curator insight, April 27, 2013 12:40 AM

Interesting ....

Jeni Mawter's curator insight, April 28, 2013 9:54 PM

Performance + Comics = Transmedia storytelling

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Why Your Content Marketing Should Start Talking | Heidi Cohen

Why Your Content Marketing Should Start Talking | Heidi Cohen | Branded Content projects | Scoop.it
Give your brand, product or firm a voice and build brand awareness and associations through audio content marketing. Audio content brings an intimate experience to your audience enabling you to build a bond with them because it’s like talking to an...
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Ryan Wong's curator insight, May 12, 2014 7:17 AM

From the article I was able to gain an insight in how relevant podcasts are at communicating to audiences that represent a large proportion of internet users. The article mentions how podcasts are essentially a great way to engage with consumers and audiences as its almost like talking directly to them, however as stated the limitations were that audiences may be distracted listening to podcasts as they may be multitasks doing other things while listening.

 

It also talk about how podcasts can be leveraged through cross platforming with other search engines such as itunes which can help raise their brand recognition. By using podcast it adds a voice to a brand, It can also be aided by finding influential personalities to be interviewed to encourage larger audiences to listen to their podcasts.

 

There is also a sharing element that was mentioned which the audience are allowed to comment and the podcaster can communicate with their audiences which adds to the personal touch. I believe that podcasts are an excellent way of communicating with audiences and consumers however like the article mentions the limitation is trying to educate some users on how to access and download their podcasts.

 

a large proportion of podcast listeners are loyal and these loyal listeners contribute largely to the word of mouth recognition of the brand podcast.

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4 Rules of Content Marketing: Tell a Story, Don't Sell One - Business 2 Community

4 Rules of Content Marketing: Tell a Story, Don't Sell One - Business 2 Community | Branded Content projects | Scoop.it
Business 2 Community
4 Rules of Content Marketing: Tell a Story, Don't Sell One
Business 2 Community
If you have any connection to online business or Internet marketing, you know that every company is striving to capitalize on content marketing.
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Five Ways to Inspire a Culture for Content Marketing | Social Media Today

Five Ways to Inspire a Culture for Content Marketing | Social Media Today | Branded Content projects | Scoop.it
For many, it’s hard enough to produce valuable content with passion day in and day out. Great content marketing stands to benefit from a team effort and a team needs something in which to believe.

Via Gilles Jourquin
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Mobile Video Views Surge 300%; Tablets Fuel ... - Marketing Land

Mobile Video Views Surge 300%; Tablets Fuel ... - Marketing Land | Branded Content projects | Scoop.it
It's no secret digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow. The U.S. Digital ... The U.S.
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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Branded Content projects | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

 

Are you looking for some tools and tips related to social media tools and technology?

 

Want to add a bit of magic to your social media marketing?

 

As we specialise in tools and technology we come across great tips and tools every day.

 

From the list below we guarantee you will find something very useful for your business.


Via Martin Gysler
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Ian Cleary's curator insight, May 23, 2013 5:14 AM

Popular post

Tom Pick's curator insight, May 23, 2013 8:10 AM

More of the usual brilliance from Ian Cleary.

Marc Kneepkens's curator insight, May 24, 2013 12:29 AM

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
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How to Engage Industry Influencers for Content Marketing Success

How to Engage Industry Influencers for Content Marketing Success | Branded Content projects | Scoop.it
CMI's blog strategy is a case in point on how engaging influencers in your can lead to content marketing success. Find out how it worked for us.
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Why quality content marketing will be king in 2013 | The Wall Blog

Why quality content marketing will be king in 2013 | The Wall Blog | Branded Content projects | Scoop.it
The past 12 months has seen content marketing become a big hitter in the marketing discipline stakes and there are plenty of lessons marketers need to learn for (Why quality content marketing will be king in 2013 http://t.co/5VCEGui1)...
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Adventures in Transmedia

Adventures in Transmedia | Branded Content projects | Scoop.it

Andrea Mulle:  "Leveraging the individual strengths of multiple storytelling platforms, transmedia builds a storyworld meant to engage and involve its audience and delivers an informative, entertaining experience" ...


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Social TV Ratings – Why Advertisers Should Be Careful Of What ...

Social TV Ratings – Why Advertisers Should Be Careful Of What ... | Branded Content projects | Scoop.it
Allow me to start with a personal declaration: As a media researcher who has tracked the word of mouth generated by many advertising campaigns, I am excited by the impending launch of social TV ratings.
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The Only 6 Ways to Build a Sustainable Content Marketing Organization - Business 2 Community

The Only 6 Ways to Build a Sustainable Content Marketing Organization - Business 2 Community | Branded Content projects | Scoop.it
The Only 6 Ways to Build a Sustainable Content Marketing Organization Business 2 Community Year after year, survey after survey, the greatest challenge facing marketers interested in content marketing is producing sufficient quality content.
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Infographic: Content Marketing Sweetens the Mix - Direct Marketing News

Infographic: Content Marketing Sweetens the Mix - Direct Marketing News | Branded Content projects | Scoop.it
Infographic: Content Marketing Sweetens the Mix Direct Marketing News There's no perfect recipe for whipping up the ideal marketing mix, but brands and agencies agree that content marketing is an essential ingredient.
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Marketers should put strategy before everything else when it comes ...

Marketers should put strategy before everything else when it comes ... | Branded Content projects | Scoop.it
Content discovery is emerging as a highly significant part of the marketing mix. Recent research found that 55% of in-house and 58% of agency respondents.
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70 percent of consumers prefer getting to know a...

70 percent of consumers prefer getting to know a... | Branded Content projects | Scoop.it
“70 percent of consumers prefer getting to know a company via content marketing such as sponsored articles rather than ads, but brands spend more on advertising than on this type of content....” ("70 percent of consumers prefer getting to know a company...
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How to Build a Content Marketing Machine Part II - Business 2 Community

How to Build a Content Marketing Machine Part II - Business 2 Community | Branded Content projects | Scoop.it
Business 2 Community How to Build a Content Marketing Machine Part II Business 2 Community As I discussed in my Last post How to Build a Content Marketing Machine Part I in order to succeed in Content Marketing you need to build an efficient...
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"Valuable Content Marketing" Offers Digital Marketing Insights

"Valuable Content Marketing" Offers Digital Marketing Insights | Branded Content projects | Scoop.it
An in-depth review of the book "Valuable Content Marketing" which covers the ins and outs of digital content marketing. Learn more now.
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10 Things You Need in Your Content Marketing To...

10 Things You Need in Your Content Marketing To... | Branded Content projects | Scoop.it
10 Things You Need in Your Content Marketing Tool Kit Business 2 Community The same goes for content marketing. Without the right tools your content is sitting dead in water – or you may not have any...
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The true ROI of content and social marketing - Managed for Mimi Blog

The true ROI of content and social marketing - Managed for Mimi Blog | Branded Content projects | Scoop.it
The true ROI of content and social marketing - Managed for Mimi Blog http://t.co/ju8hbuipGx
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43 Ideas to Effectively Level Up Your Content Marketing Efforts

43 Ideas to Effectively Level Up Your Content Marketing Efforts | Branded Content projects | Scoop.it
Content marketing is the new SEO and here is how you can take your content marketing efforts to the next level through innovative and practical ideas.
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23 Hints for Creating Content that Search Engines Love - Infographic | Jeffbullas's Blog

23 Hints for Creating Content that Search Engines Love - Infographic | Jeffbullas's Blog | Branded Content projects | Scoop.it
Google changes its search engine formulas over 500 times a year in the pursuit of delivering results that are relevant to you the user of search.This is achieved through the key element of producing great unique content.
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Video Games: 14 in the [MoMA] Collection, for Starters

Video Games: 14 in the [MoMA] Collection, for Starters | Branded Content projects | Scoop.it
Are video games art? They sure are, but they are also design, and a design approach is what we chose for this new foray into this universe. The games are selected as outstanding examples of interaction design—a field that MoMA has already explored and collected extensively, and one of the most important and oft-discussed expressions of contemporary design creativity.
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The Digital Rocking Chair's curator insight, December 1, 2012 2:04 AM

And, for the counter argument, you might like to check out Jonathan Jones' blog post: Sorry MoMA, video games are not art over at The Guardian.