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Rescooped by Joaquin Fernandez from Public Relations & Social Media Insight
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Don't Get Seduced by the Latest Social-Media Gadget | PR News

Don't Get Seduced by the Latest Social-Media Gadget | PR News | Branded Content | Scoop.it

The next shiny new thing in social media isn't necessarily a slam dunk.... Looking at Vine, there are some trends indicating that the Twitter-owned product has established itself as a worthwhile endeavor for communicators.

 

Unruly recently conducted a study using 10 million Vine submissions as its data set and determined the following:

- An average of 5 Tweets per second contain a Vine link.

- 4% of the top 100 tracked Vines is branded content.

- Weekends are the most popular time to share Vines.

- According to Unruly co-founder, Matt Cook, vines that evoke emotional response are shared most frequently.

 

On the flip side, Facebook has demonstrated how a new social-media product can land with a veritable thud. The company’s Home app has been described as a “flop,” and many are describing the smartphone home screen app as “too intrusive” and “pushy.”... 


Via Jeff Domansky
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Jeff Domansky's curator insight, May 14, 2013 1:29 PM

What's a PR/marketing pro to do? There's never a shortage of new technology and tools. The challenge is to pick and choose the right ones, at the right time, for the best results. And to recognize that not every technology or tool works for every company/product/service every time.

Rescooped by Joaquin Fernandez from Public Relations & Social Media Insight
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Content Marketing Mistakes | Social Media Today

Content Marketing Mistakes | Social Media Today | Branded Content | Scoop.it

The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.9 billion dollar industry, and even skeptics have to admit that it’s serious business. The best content marketers are wizards who are able to blend writing, multi-media content, PR, social media, and networking into a comprehensive online presence.

 

It’s hard work, and there’s no room at the top for branded messaging riddled with content marketing mistakes. To both amuse and inspire your quest for excellence, we’ve curated some cartoons which brilliantly illustrate some of the most common pitfalls:


Via Jeff Domansky
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Jeff Domansky's curator insight, May 29, 2013 8:11 PM

20 very funny marketing cartoons or marketoons..

Rescooped by Joaquin Fernandez from Content marketing and management.
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Branded Content Marketing Evolution

Branded Content Marketing Evolution | Branded Content | Scoop.it

According to the global newspaper website MailOnline, 66% of brands and 65% of agencies say that branded content marketing has become very important or most important to their marketing mix. When asked "Have you employed branded content marketing for advertising purposes in the last year," three fourths of both brands and agencies said "yes," indicating that this tactic is enjoying great popularity.


Via i-SCOOP
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