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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | Branded Content | Scoop.it

Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:

 

1. Focus on Goals

What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.

 

2. Have Empathy

You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.

3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.

4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.

5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."

Read full original article here:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/


Via Giuseppe Mauriello
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Randi Thompson's curator insight, February 18, 2014 7:16 PM

The content you share (the articles or what ever) is how you attract the people who are interested in what you have to offer.  What do you need to do to get their attention?

Therese Torris's curator insight, February 19, 2014 4:29 AM

There are 100s of very similar lists of basic advice. I scoop one every now and then because, at the end of the day, it's the basic priorities that cost us most when we  fail to meet them. Thus, this is good advice for beginners as well as other content curators

Agi Anderson's curator insight, April 28, 2014 8:50 AM

Scoop.It is ideal for curating on specific topics! I enjoy sharing on a variety of subjects ~ invite you to follow me!

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Sqwiggle - Remote Working, Collaboration and Communication

Sqwiggle - Remote Working, Collaboration and Communication | Branded Content | Scoop.it
Sqwiggle is an always-on online workplace for your remote team to work together throughout the day and feel more connected.
Confluence73's insight:

Best new piece of #collaboration #software for a long time. 

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The Psychological Power of Storytelling

The Psychological Power of Storytelling | Branded Content | Scoop.it
Stories leap frog technology, taking us to authentic experience
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6 Tips for Creating Valuable Branded Content

6 Tips for Creating Valuable Branded Content | Branded Content | Scoop.it
Content is the heart of an effective web presence. Whether you’re a retailer, a media site or a social startup, it’s compelling, up-to-date and relevant content that attracts an...
Confluence73's insight:
#brandedcontent #greatread
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Why Branded Content Is Important

Why Branded Content Is Important | Branded Content | Scoop.it
Creating content can be rewarding and fun for your business. But it's easy for a message to get lost in translation if it isn't branded content.
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5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer - Forbes

5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer - Forbes | Branded Content | Scoop.it
Image sourced from Daily Blogma 2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy.
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What Kerry must do in the Middle East | The A-List

What Kerry must do in the Middle East | The A-List | Branded Content | Scoop.it
The A-List from the Financial Times provides timely, insightful comment on the topics that matter, from globally renowned leaders, policymakers and commentators. ... What Kerry must do in the Middle East.
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Young Emiratis spending on luxury items and building up debt - The National

Young Emiratis spending on luxury items and building up debt - The National | Branded Content | Scoop.it
Desperate to fit in, young Emiratis have been going over the top with ostentatious displays of wealth, building up alarming debts in the process.
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Expo 2020: UAE has it allUAE - The Official Web Site - News

Expo 2020: UAE has it allUAE - The Official Web Site - News | Branded Content | Scoop.it
In fact, the World Bank's Doing Business Report in 2012 rated Dubai as the fifth most accessible city in the world for enabling trade. The UAE was also ranked first in the region and fourth in the world in the Ease of Doing ...
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50 Artists Changing The Middle East

50 Artists Changing The Middle East | Branded Content | Scoop.it
Even as world headlines from the Middle East focus on upheaval and violence, the region's culture continues to thrive. Here's a look at some groups and individuals making their mark on arts and culture in the region, in no particular order.
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Heineken / Ignite Bottle / Contagious Magazine

Heineken  / Ignite Bottle / Contagious Magazine | Branded Content | Scoop.it
Premium lager reinvents nightlife experience with interactive bottle
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Transmedia Storytelling: The Reemergence of Fundamentals

Transmedia Storytelling: The Reemergence of Fundamentals | Branded Content | Scoop.it
Stories do not exist in media, they are created and experienced in the mind
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7 Branded Content Campaigns That Got It Right In 2012 | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

7 Branded Content Campaigns That Got It Right In 2012 | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Branded Content | Scoop.it
though brand-created content is not novel, the practice fully bloomed in social-media-saturated 2012.
Confluence73's insight:

Great resource for case studies. Some excellent work here.

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Content Curation Tool Scoop.it Announces: Curated Newsletters and MailChimp Integration

Content Curation Tool Scoop.it Announces: Curated Newsletters and MailChimp Integration | Branded Content | Scoop.it

Excerpted from Scoop.it Blog:

"This morning we released something really exciting — curated newsletter functionality! We recognize the role curation is playing in the evolution of the newsletter, and we wanted to provide an easy way for our users to expand their reach into the be-all-end-all of web communication — email.

Seamlessly export your Scoop.it topic to a newsletter template or send to your email lists in MailChimp by connecting your accounts with the new MailChimp integration. This feature is free with all Scoop.it accounts and is unlimited until April 15th. To access it, simply click “Manage” on your topic of choice and click “Create a Newsletter.”

 

Read full original article here:

http://blog.scoop.it/2013/03/12/announcing-curated-newsletters-and-mailchimp-integration/


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R.G. Riles's curator insight, March 23, 2013 1:30 PM

We are avid users of scoop.it AND MailChimp - this news is fantastic on our end. As a remdinder, you can find our In-Bound Marketer & Business Unbound Magazine here: http://www.scoop.it/t/inbound-unbound

Tina Stock's curator insight, March 25, 2013 9:49 AM

Well done scoop.it team, well done!

Shanika Journey's curator insight, March 25, 2013 1:21 PM

Niiiiice!

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David Wesson's Digital Culture: 7 Reasons why Social Sharing and Branded Content are the perfect mix to get your brand noticed

David Wesson's Digital Culture: 7 Reasons why Social Sharing and Branded Content are the perfect mix to get your brand noticed | Branded Content | Scoop.it
How brands get their content shared is perhaps one of the most important challenges facing marketers at the moment. And whilst Social media gives brands an opportunity to attract users, as well as encourage them to share with their friends...
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4 Rules for Luxury Brand Mobile Content Marketing - Luxury Society - Opinions

4 Rules for Luxury Brand Mobile Content Marketing - Luxury Society - Opinions | Branded Content | Scoop.it
Scott Forshay, mobile & emerging technologies strategist at Acquity Group, details how luxury brands can use mobile content marketing to seduce an audience in perpetual motion
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Lee Brett's curator insight, March 12, 2013 8:09 AM

Audience in motion = opportunity to use time wisely/be productive or escape to that far away place?

 

Either way, some useful perspective.

 

 

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'Harlem Shake' Becomes Middle East Protest Anthem

'Harlem Shake' Becomes Middle East Protest Anthem | Branded Content | Scoop.it
'Harlem Shake' Becomes Middle East Protest Anthem. 236. Shares. Share. Tweet. +1. What's This ... Topics: Arab Spring, Egypt, harlem shake, middle east, Tunisia, US & World, World, YouTube. Load Comments.
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Bentley COO: Strive to stay relevant, but never compromise brand DNA - Luxury Daily - Multichannel

Bentley COO: Strive to stay relevant, but never compromise brand DNA - Luxury Daily - Multichannel | Branded Content | Scoop.it
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Dubai top choice for HNWIs in GCC in 2013

Dubai top choice for HNWIs in GCC in 2013 | Branded Content | Scoop.it
HNWIs keen to invest in emirate’s hospitality and residential property sectors: Cluttons
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UAE businesses focus on innovation - Al-Bawaba

UAE businesses focus on innovation - Al-Bawaba | Branded Content | Scoop.it
UAE businesses focus on innovation Al-Bawaba GE has announced the findings of its third annual GE Global Innovation Barometer survey, revealing that 89% of UAE businesses regard innovation as a strategic priority to help drive business growth, with...
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