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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities | brand communities | Social Media Consulting - Convince & Convert

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities | brand communities | Social Media Consulting - Convince & Convert | Brand Communities | Scoop.it
Facebook brand pages can rarely be considered communities based on these five reasons identified by Jessica Malnik.

Via Genevieve Lachance, steveforbes
John Presutti's insight:

Very true.  While some FB pages may boast millions of fans, the number of active users is miniscule.  

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Social Media - Private and Public Social Networks

Social Media - Private and Public Social Networks | Brand Communities | Scoop.it
private social networks are private and private means social business ie a network controlled by a corporate entity with a controlled audience.
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[Executive Edge] Building communities beyond Facebook, Twitter - Rappler

[Executive Edge] Building communities beyond Facebook, Twitter - Rappler | Brand Communities | Scoop.it
Rappler
[Executive Edge] Building communities beyond Facebook, Twitter
Rappler
When most business people and entrepreneurs think of social media, they think of the usual suspects: Facebook, Instagram, Twitter, Foursquare, LinkedIn.
John Presutti's insight:

Excellent advice in the establishment of brand communities.

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How To Build An Effective Social Marketing Strategy - Forbes

How To Build An Effective Social Marketing Strategy - Forbes | Brand Communities | Scoop.it
How To Build An Effective Social Marketing Strategy
Forbes
Brands like Harley Davidson built strong communities long before social media even existed. (Image credit: AFP/Getty Images via @daylife).
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Convert and cultivate: Steps brands can take to nurture an online community - Campaign Asia-Pacific (blog)

Convert and cultivate: Steps brands can take to nurture an online community - Campaign Asia-Pacific (blog) | Brand Communities | Scoop.it
Convert and cultivate: Steps brands can take to nurture an online community
Campaign Asia-Pacific (blog)
Online communities are everywhere.
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Will the social media bubble burst for brands? - Marketing

Will the social media bubble burst for brands? - Marketing | Brand Communities | Scoop.it
Will the social media bubble burst for brands?
John Presutti's insight:

Thinking about social media as a bubble is rather naive.  Social media is the landscape in which brands must effectively find ways to engage and communicate with consumers.  

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White paper: Branded Social Communities

White paper: Branded Social Communities | Brand Communities | Scoop.it
Facebook? Google+? Twitter? Pinterest? Chances are these sites are a key part of your corporate social media strategy.
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The Five Dimensions of Brand Personality | Pivotcon

The Five Dimensions of Brand Personality | Pivotcon | Brand Communities | Scoop.it
As we focus this month on Brand Communities, it is important to recognize that this is far from a new idea. For more than four decades, marketers have used sophisticated techniques to segment their consumer universes into psychographic ...
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Low Self-Esteem Consumers: When Does Standing Out Help You Fit In? - Science World Report

Low Self-Esteem Consumers: When Does Standing Out Help You Fit In? - Science World Report | Brand Communities | Scoop.it
Science World Report
Low Self-Esteem Consumers: When Does Standing Out Help You Fit In?
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Branded Customer Communities: What Consumers Expect

Branded Customer Communities: What Consumers Expect | Brand Communities | Scoop.it
Branded customer communities provide more possibilities to engage consumers who buy at your company. Here is why.

 

Can branded customer communities drive more revenue than Facebook ads? Asking the question is answering it. Social networks are not the holy grail of customer acquisition, retention and loyalty. Online communities are.


Building a community within one single platform such as Facebook or LinkedIn is not enough to build effective online communities for your customers. Branded customer communities provide more possibilities.
Although there are good examples of using Facebook and other social networks (certainly LinkedIn in B2B) for online customer communities, people prefer to build relationships with brands in customer communities that are tightly integrated with the company website or other online properties, close to the brand.


The main reasons why consumers participate in branded customer communities online:

Getting information more quickly.Getting answers from consumers ‘like me’.Getting the most accurate information.

 

The infographic by GetSatisfaction (for the record; specialized in customer community) above, says it all. Are the rules and data in it universal? No. Everything depends on the goals, target customers and context (and the source of the infographic of course). There is an important difference between some B2C and B2B industries (longer buying cycles), for instance.

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Real benefits to 'virtual' brand communities - GWRDC

Real benefits to 'virtual' brand communities - GWRDC | Brand Communities | Scoop.it
6 Jun 2013. Real benefits to 'virtual' brand communities. A three-year research project, which helped create three 'virtual' wine communities in the Barossa, Adelaide Hills and at Mt Surmon Wines in Clare Valley, has shown ...
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The Social Media Wars [INFOGRAPHIC]

The Social Media Wars [INFOGRAPHIC] | Brand Communities | Scoop.it

Social media has become an essential part of our daily lives, but, with so many networks out there fighting for our attention which networks are we really using? Overall, 72% of adults over the age of 18 used a social network in 2012. Currently Facebook is still the most popular site with 62% of adult global Internet users actively logging in, with nearly half of these users active on Twitter too...


Via Lauren Moss
John Presutti's insight:

FB is the big dog but watch out for Pinterest & Tumblir unless you are a teen, then Instagram is it!

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Greg Bonsib's curator insight, January 15, 2014 9:26 AM

Big changes from 2005 to 2012.  Betting on bigger shifts in future years...

Harkrisyati Kamil's curator insight, January 20, 2014 10:29 PM

Make sure that you understand the target audience and i dentify the social media they prefer. In Indonesia, the total internet user reach 23,% out of the total population and mostly are young people, 15-19 years old.Recently, we have seen the growth of Twitter users . This is an opportunity for librarians to  a good opportunity for librarian to reach more audience

Siri Anderson's curator insight, January 26, 2014 2:20 PM

I find it interesting to note parallels and contrasts between use of social networks in f2f environments and online environments.  In some instances the online version works better for those who flounder in person. In some cases people who love the real world interactions disparage the online ones. But for most of us, there seems to be a parallel in our patterns and style it would seem. Where should children "learn" how to do this, or is that lesson beside the point at this time?

 

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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities | brand communities | Social Media Consulting - Convince & Convert

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities | brand communities | Social Media Consulting - Convince & Convert | Brand Communities | Scoop.it
Facebook brand pages can rarely be considered communities based on these five reasons identified by Jessica Malnik.

Via Genevieve Lachance, steveforbes
John Presutti's insight:

Very true.  While some FB pages may boast millions of fans, the number of active users is miniscule.  

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Marketing: Community emerges as a source of customer 'truth' - ZDNet

Marketing: Community emerges as a source of customer 'truth' - ZDNet | Brand Communities | Scoop.it
Marketing: Community emerges as a source of customer 'truth'
ZDNet
During a recent CxOTalk conversation with Wendy Lea, CEO of Get Satisfaction (disclosure: I am an advisor), we discussed the value of online communities in brand marketing.
John Presutti's insight:

An important consideration is where to establish the community - FB or a Private Social Network?

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Whether Providing Bikes Or Clean Bathrooms, Here's Why Brands Are Taking ... - Forbes

Whether Providing Bikes Or Clean Bathrooms, Here's Why Brands Are Taking ... - Forbes | Brand Communities | Scoop.it
Whether Providing Bikes Or Clean Bathrooms, Here's Why Brands Are Taking ...
Forbes
Comment Now. Follow Comments Following Comments Unfollow Comments.
John Presutti's insight:

The challenge, of course, is to find engagment initiatives that are not only relevant to the target audience but a good fit with the brand.

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Crowdsourcing helps brands connect with their fans, followers and customers: John Winsor - The Economic Times on Mobile

Crowdsourcing helps brands connect with their fans, followers and customers: John Winsor - The Economic Times on Mobile | Brand Communities | Scoop.it
John Winsor heads the world's first agency built on crowdsourcing 'Victors & Spoils' which is now a part of the Paris-headquartered Havas Group. In an exclusive interview with Brand Equity, Winsor shares his prognosis for this new form of creative.
John Presutti's insight:

A exciting notion - to harness crowdsourcing as a means for accelerating brand growth.

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Managing Your Brand On Social Media — It's All About Revenue ...

Managing Your Brand On Social Media — It's All About Revenue ... | Brand Communities | Scoop.it
Create a dialogue with your fans to let them know that they are an important part of your brand's community. Never underestimate the power that social media can have, for you never know what great successes you can have, ...
John Presutti's insight:

According to Social Media Today, about 25% of companies are still using social media purely as a channel to promote content versus a channel to engage with customers and prospects. 

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Communities Create Markets: 13 Tips To Build Loyal Tribes of Brand Evangelists | The Marketing Nut

Communities Create Markets: 13 Tips To Build Loyal Tribes of Brand Evangelists | The Marketing Nut | Brand Communities | Scoop.it
Building communities takes time, patience and commitment to providing value to members. You must inspire them to engage, share and be part of the heartbeat.
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Revitalized Indian gears up to challenge Harley-Davidson - Alexandria Town Talk

Revitalized Indian gears up to challenge Harley-Davidson - Alexandria Town Talk | Brand Communities | Scoop.it
Revitalized Indian gears up to challenge Harley-Davidson
Alexandria Town Talk
“In many rural communities, that space could have sat there for a very, very long time.” The company is ...
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Let Customers build your brand community. The Harley way !

Let Customers build your brand community. The Harley way ! | Brand Communities | Scoop.it
Today the HOG is one of the biggest factors driving the Harley Brand forward. In fact, the HOG has the distinction of being the only community that drove a company, almost at the brink of bankruptcy, into a brand that millions ...
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