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Milan Fashion Week: How Italian Fashion Brands Are Performing Online

Milan Fashion Week: How Italian Fashion Brands Are Performing Online | BrandApp | Scoop.it
As Milan Fashion Week is in full swing, we took a look at online audience growth via PC to three large fashion brands in Italy, namely Gucci, Dolce & Gabbana and Prada.
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chanda's curator insight, May 5, 2014 2:28 PM

innovative

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Rocksauce Studios launches ReadRover app for children's authors

Rocksauce Studios launches ReadRover app for children's authors | BrandApp | Scoop.it
Austin-based Rocksauce Studios has announced the launch of a new mobile solutions product called ReadRover, which was designed for authors hoping to self-publish children’s books on mobile devices.
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VIDEO: McDonald's and Metaio team on augmented reality 'McMission'

VIDEO: McDonald's and Metaio team on augmented reality 'McMission' | BrandApp | Scoop.it
Mobile campaign encourages burger-loving mobile users to learn about the environment through mini-games for Android and iOS.
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Clevermind app launches to help ease Alzheimer's burden

Clevermind app launches to help ease Alzheimer's burden | BrandApp | Scoop.it
daily activities and goals track and other helpful features for people affected by the disease...the human side of mobile - SG
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BBC: 'Mobiles can educate kids, but they shouldn't be used all day'

BBC: 'Mobiles can educate kids, but they shouldn't be used all day' | BrandApp | Scoop.it
The BBC talks to Mobile Entertainment about its rich and engaging CBeebies app and how it can be a great learning tool for children, while explaining why the usage should be controlled.
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Designer brands Kenneth Cole, Thomas Pink and more join mobile mall

Designer brands Kenneth Cole, Thomas Pink and more join mobile mall | BrandApp | Scoop.it
Retailers will be able to publish content of their choosing to shopaholics daily.
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Håagen-Dazs uses AR app to serenade ice cream lovers

Håagen-Dazs uses AR app to serenade ice cream lovers | BrandApp | Scoop.it
Just like a wine that needs to breath, Håagen-Dazs ice cream needs to soften for two minutes.  So in stead of letting its fans sit there impatiently waiting to get stuck into their treat, the ice cream gods and godesses have introduced its Concerto...
Stefano Grigoletti's insight:

Interesting Augmented Reality (AR) usage: your phone turns into a violinist playing music while you are waiting for your ice cream!

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4 Brands Integrating Clever Mobile Apps into Strategy | Cisionblog

4 Brands Integrating Clever Mobile Apps into Strategy | Cisionblog | BrandApp | Scoop.it
Photo courtesy of Johnson & Johnson Brands are taking a more seamless approach when bringing mobile apps into their strategy, and instead of focusing on
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Forrester: Clear Strategies, Objectives Needed to Deliver Superior Mobile ... - CMSWire

Forrester: Clear Strategies, Objectives Needed to Deliver Superior Mobile ... - CMSWire | BrandApp | Scoop.it
Forrester: Clear Strategies, Objectives Needed to Deliver Superior Mobile ...
CMSWire
Before the report looked at mobile marketing and analytics, it first explained why mobile has become such an important consumer and business tool.
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Sparked launches Customer Teams platform to boost consumer engagement

Sparked launches Customer Teams platform to boost consumer engagement | BrandApp | Scoop.it
Image via Sparked
Sparked has today announced the launch of its Customer Teams platform, specifically designed for mobile devices as a way to encourage users to interact with the brands they already know and love.
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Stella Artois launches a lager-than-life social media gifting app

Stella Artois launches a lager-than-life social media gifting app | BrandApp | Scoop.it
The platform lets you get the beers in and pass the vouchers round on Facebook.
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Augmented Reality Catalog Places IKEA Furniture in Your Home [VIDEO]

Augmented Reality Catalog Places IKEA Furniture in Your Home [VIDEO] | BrandApp | Scoop.it
IKEA's 2014 catalog will allow shoppers to see what IKEA's products will look like in their homes through their mobile devices.
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360-degree views for Deakin Uni’s mobile campaign

360-degree views for Deakin Uni’s mobile campaign | BrandApp | Scoop.it
Deakin University has launched an innovative interactive campaign through Big Mobile that allows users to take a 360-degree virtual tour of the campus using their mobile phones.
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App of the Day: Every Day Is a Food Holiday

App of the Day: Every Day Is a Food Holiday | BrandApp | Scoop.it
Food.com launches debut app to dish up more than 3,000 steaming hot recipes. ...what a delicious app! -SG
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GoCycleConnect app controls electric bike with a mobile app.

GoCycleConnect app controls electric bike with a mobile app. | BrandApp | Scoop.it
Flick between pre-set modes or customise settings for a work out or no-sweat commute. (an example of app enhancing the usage of a physical product - SG)
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VIDEO: Audi issues augmented reality instruction manual

VIDEO: Audi issues augmented reality instruction manual | BrandApp | Scoop.it
Teams AR solutions provider Metaio to bypass paper.
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HSNi Mobile Up 70%, Outlines Digital Strategy | Retail Best Practices | RIS News: Business/Technology Insights for Retail, Supermarket Executives

HSNi Mobile Up 70%, Outlines Digital Strategy | Retail Best Practices | RIS News: Business/Technology Insights for Retail, Supermarket Executives | BrandApp | Scoop.it
HSNi's digital redesign in January was just the tip of the iceberg. The retailer's success in Q2 helps to drive its ongoing digital strategy, from social media to fashion lookbooks, from loyalty and engagement to Condé Nast partnerships, and more.
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Walgreen Company (WAG): Walgreen's Mobile Strategy Scores With Retail ... - Seeking Alpha

Walgreen Company (WAG): Walgreen's Mobile Strategy Scores With Retail ... - Seeking Alpha | BrandApp | Scoop.it
Walgreen Company (WAG): Walgreen's Mobile Strategy Scores With Retail ...
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...driving company and in-store strategic changes through relative mobile apps.

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The mobile app challenge: getting it wrong can seriously damage your brand

The mobile app challenge: getting it wrong can seriously damage your brand | BrandApp | Scoop.it
Stefano Grigoletti's insight:

successful app requires to work properly on customers devices...whatever they are! ...what a tech challenge!

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