ACTIVATION
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ACTIVATION
LIVING THE BRAND
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Carlsberg puts friends to the test

http://www.facebook.com/Carlsberg/. A phone call in the middle of the night: your best friend is in trouble. Would you go out and help him? Carlsberg tests s...
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The Coca Cola Friendship Machine

What if you can climb up a huge Coke machine and get 2 coke bottles for the price of one? A promo that only Friendship day can make possible.
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Hidden Pizza - Yellow Pages (Case Study) / Paper-Plane.fr

Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melb...
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