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How Brands Can Turn Real-Time Marketing Moments Into Something More Lasting

How Brands Can Turn Real-Time Marketing Moments Into Something More Lasting | Brand utility | Scoop.it
Marketers are now in a very unique position to be able to communicate in real time with consumers. In the past few months, we’ve seen real-­time marketing transformed into an essential component of any digital marketing strategy.
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Northern Planner: You are who you copy

Northern Planner: You are who you copy | Brand utility | Scoop.it
A long time ago, 1988 to be precise, there was a great TV movie about the Roger Bannister story- you know, breaking the four minute mile. The actor that played Bannister, Richard Huw was an OK runner, but had to...
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Virtues for a connected age

Virtues for a connected age | Brand utility | Scoop.it
I have a long way to go, but here is what I have learnt so far... BUILD WHAT’S RIGHT Living in a digital world, does not have to mean building digital ideas Be rigorous about the role of all commun...
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Teens aren’t abandoning “social.” They’re just using the word correctly. — Understandings & Epiphanies

Teens aren’t abandoning “social.” They’re just using the word correctly.  — Understandings & Epiphanies | Brand utility | Scoop.it
Advertisers are perplexed and a little angst-y.

I know this, because I work in advertising. Wait. Don’t stop reading because I admitted th…
Germain Couteleau's insight:

"Kids aren’t leaving social networks. They’re redefining the word “social.” Rather, they’re actually using the word with the intent of its original meaning: making contact with other human beings. Communicating."

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welcome to optimism: if this then the internet of things?

welcome to optimism: if this then the internet of things? | Brand utility | Scoop.it
There’s been a lot of talk about the Internet of Things recently. That is: linking up bits of your home to the internet. For example, connecting your oven to the web, turning it on or off via email, checking the temperature online, and so on.
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Burner

Burner | Brand utility | Scoop.it
Burner Creates Disposable Phone Numbers
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Durex Fundawear -- Touch over the Internet [OFFICIAL]

Fundawear is an innovation from Durex that allows touch to be transferred over the internet. Visit http://www.durexperiment.com.au to find out more & get Fun...
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Quand la Création de W+K parle de ses campagnes,... |

Quand la Création de W+K parle de ses campagnes, deux ou trois idées viennent m’exciter les tympans. Elles témoignent de l’importance du rôle de conseil de l’agence avant même d’envisager la conception.
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A Backpack That Helps Cyclists Communicate With Other Road Users Safely - DesignTAXI.com

A Backpack That Helps Cyclists Communicate With Other Road Users Safely - DesignTAXI.com | Brand utility | Scoop.it
A Backpack That Helps Cyclists Communicate With Other Road Users Safely - DesignTAXI.com
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Huggies TweetPee

Huggies TweetPee monitora e organiza a troca de fraldas do seu bebê através de um tweet em seu smartphone. Conheça: http://www.huggiestweetpee.com.br
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Billboard Shows Different Messages for Kids and Adults

Billboard Shows Different Messages for Kids and Adults | Brand utility | Scoop.it
A billboard in Spain shows a different message for kids and adults.
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L’innovation se crée dans les erreurs de prédiction des experts | Merkapt

L’innovation se crée dans les erreurs de prédiction des experts | Merkapt | Brand utility | Scoop.it
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Lowe's Embraces Six-Second Vine Videos for Spring Campaign

Lowe's Embraces Six-Second Vine Videos for Spring Campaign | Brand utility | Scoop.it
plenty of marketers are experimenting with vine, but few have found ways to truly add value to the 6-second video platform for consumers. lowe's is trying.
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Love and privilege

Love and privilege | Brand utility | Scoop.it
    It would appear that Mr. Osbourne knows more than most advertisers.
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Influencia - On buzze - Walmart fait livrer ses clients… par ses clients

Influencia - On buzze - Walmart fait livrer ses clients… par ses clients | Brand utility | Scoop.it
Comment réduire ses frais de livraison tout en offrant à ses consommateurs une incitation participative? Walmart détient la réponse. Le concept est encore à l’étude mais il risque de faire des petits.
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