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A useful guide to the brand utility

A useful guide to the brand utility | Brand utility & marques utiles | Scoop.it
Ingmar De Lange était un des premiers à exposer une vision claire de la brand utility en 2010, voici la version de 2014 de son slideshare !
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Branded Utility May Be the Next Big Thing in Internet Marketing

Branded Utility May Be the Next Big Thing in Internet Marketing | Brand utility & marques utiles | Scoop.it
" Smart, progressive companies are making friends with millions of people by being nice to them—and by stashing the crassness of commerce behind the scenes "
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Brand utility et planning stratégique

Brand utility et planning stratégique | Brand utility & marques utiles | Scoop.it
" Brand utility, customer journey, frameworks... parlons, en bon français, de ce qui fait les méthodes et les tendances du planning stratégique "
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3 Secrets to Being the Next Great Creative at Cannes

3 Secrets to Being the Next Great Creative at Cannes | Brand utility & marques utiles | Scoop.it
Today's best marketing ideas have clear benefit for the client but also clear benefits for the world or society.
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Utility, authenticity, and storytelling win with judges and consumers at 2014 Cannes Lions.

Utility, authenticity, and storytelling win with judges and consumers at 2014 Cannes Lions. | Brand utility & marques utiles | Scoop.it
Brands have always known how to spend loads of money to grab consumer mindshare, how to shout the loudest and say "pick me, pick me."
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Comment booster son business avec du bon sens et de l'empathie ?

Comment booster son business avec du bon sens et de l'empathie ? | Brand utility & marques utiles | Scoop.it
" Apporter de la valeur ajoutée à la marque n’est pas qu’une question de moyens ou de technologies ! "
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Cannes Lions : Grand Prix Mobile pour le bracelet connecté de Nivea

Cannes Lions : Grand Prix Mobile pour le bracelet connecté de Nivea | Brand utility & marques utiles | Scoop.it
Distribué via une pub presse, ce bracelet connecté à une application mobile permet de savoir où se trouve son bambin sur la plage !
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Brand utility, rendre service pour développer sa croissance

Brand utility, rendre service pour développer sa croissance | Brand utility & marques utiles | Scoop.it
L’objectif de mon article est de vous inspirer en vous proposant une démarche alternative aux campagnes d’achats d’espaces et de créations de contenus : la brand utility !
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