Brand Strategy and Management
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Seth's Blog: Magic + Generosity = the brand crush

Seth's Blog: Magic + Generosity = the brand crush | Brand Strategy and Management | Scoop.it
A decade ago, I was walking through Union Square in New York. The farmer's market was on, and the place was jammed with early adopters. Fortunately, I was wearing a Google shirt, a rarity at the time, a gift from...
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Brand Strategy and Management
Creating and maintaining a brand marketing strategy
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Developing a Small Business PR Strategy for a New Launch - Small Business Can

Developing a Small Business PR Strategy for a New Launch - Small Business Can | Brand Strategy and Management | Scoop.it
Let's look at some handy and useful tips on small business pr strategy for the launch of a new business or a new product.
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How Do You Measure Content Marketing Effectiveness?

How Do You Measure Content Marketing Effectiveness? | Brand Strategy and Management | Scoop.it
Content marketing is an enigma. When it comes to doing it, almost every company on the web is clued-in. But when it comes to measuring it, most are clueless—and the majority is willing to admit it.…

Via malek, Os Ishmael
Rebecca Downing's insight:

All the while, an unhealthy chunk gives themselves low marks for effectiveness…

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Stephania Savva, Ph.D's curator insight, March 20, 2016 4:18 AM

All the while, an unhealthy chunk gives themselves low marks for effectiveness…

Os Ishmael's curator insight, March 20, 2016 11:21 AM

All the while, an unhealthy chunk gives themselves low marks for effectiveness…

Suraj Gopan's curator insight, March 20, 2016 10:07 PM

All the while, an unhealthy chunk gives themselves low marks for effectiveness…

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7 Speaking Habits That Will Make You Sound Smarter [Infographic]

7 Speaking Habits That Will Make You Sound Smarter [Infographic] | Brand Strategy and Management | Scoop.it
Discover seven helpful speaking habits that can make you sound smarter.
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8 Examples of Successful Co-Branding Partnerships (And Why They're So Great)

8 Examples of Successful Co-Branding Partnerships (And Why They're So Great) | Brand Strategy and Management | Scoop.it
Check out these examples of great co-branding partnerships -- and what makes them so great.
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Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out

Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out | Brand Strategy and Management | Scoop.it
Discover a handful of handy tips that'll help you create better, more engaging content at scale.
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How to Write Compelling Copy: 7 Tips for Writing Content That Converts

How to Write Compelling Copy: 7 Tips for Writing Content That Converts | Brand Strategy and Management | Scoop.it
Uncover seven tips design to help you craft more compelling copy that'll drive your readers into action.
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Why Some Things Go Viral — And Others Don’t [Video]

Why Some Things Go Viral — And Others Don’t [Video] | Brand Strategy and Management | Scoop.it

What gives a piece of content "viral potential"? Learn about the two powerful drivers of viral success and the emotions that make us want to share.

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Rescooped by Rebecca Downing from Focus on Green Meetings & Digital Innovation
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How to Get Started on the Most Popular Social Media Networks : Social Media Examiner

How to Get Started on the Most Popular Social Media Networks : Social Media Examiner | Brand Strategy and Management | Scoop.it
Are you starting a new social media presence?Discover tips to guide your posting on six social media networks.

Via Maria Cristina Terenzio
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5 Ways to Market Your Mobile App for Stratospheric Success - CabForward

5 Ways to Market Your Mobile App for Stratospheric Success - CabForward | Brand Strategy and Management | Scoop.it
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Why You Should Run Social Media Campaigns on Vine and Pinterest

Why You Should Run Social Media Campaigns on Vine and Pinterest | Brand Strategy and Management | Scoop.it
Go beyond Facebook! Here are three reasons why you should consider including a Vine or a Pinterest social campaign in your marketing calendar this year.

Via Kelly Lieberman
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Peg Corwin's curator insight, September 30, 2015 1:51 PM

Quote: Pinterest campaigns one of the few social campaign builds that can build engagement, generate leads, and collect user-generated content. Not many networks will allow you to run campaigns that can literally do everything.

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8 Brilliant Ways to Develop Critical Thinking and Curiosity to Grow Your Business - CabForward

8 Brilliant Ways to Develop Critical Thinking and Curiosity to Grow Your Business - CabForward | Brand Strategy and Management | Scoop.it
Curiosity and critical thinking are essential business skills for our fast changing world and important traits of great thought-leaders from our past.
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Connective Dialoguing: Building Your Brand and Leads Simultaneously: The Hidden Benefits of Social Media Outsourcing

Connective Dialoguing: Building Your Brand and Leads Simultaneously: The Hidden Benefits of Social Media Outsourcing | Brand Strategy and Management | Scoop.it
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7 Brand New B2B Marketing Stats You Need to Know - Pardot

7 Brand New B2B Marketing Stats You Need to Know - Pardot | Brand Strategy and Management | Scoop.it
Even if you’re steeped in the world of B2B marketing every single day, chances are a lot of what you think you know about the industry is outdated. The industry moves so fast, and we can’t rely on these outdated “facts” anymore.
Via massimo facchinetti, Os Ishmael
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BLUE SPARKLE's curator insight, March 20, 2016 3:44 AM
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3 Things You Should Know About Pinterest According to an Expert

3 Things You Should Know About Pinterest According to an Expert | Brand Strategy and Management | Scoop.it
Pinterest is about a lot more than wedding planning, DIY, and recipes. Pinterest is home to an astonishing array of content of different types.

Via Kelly Lieberman
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How to Create a Content Management Process With Trello : Social Media Examiner

How to Create a Content Management Process With Trello : Social Media Examiner | Brand Strategy and Management | Scoop.it
Do you develop multiple pieces of content at once? Looking for a better way to organize and manage content? Discover how to manage your content with Trello.
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12 Uncomfortable Things That Will Make You More Successful

A long list of uncomfortable things you're going to have to face in your career that will make you stronger.
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How Internet Behavior is Changing Around the World [Infographic]

How Internet Behavior is Changing Around the World [Infographic] | Brand Strategy and Management | Scoop.it

Get a better understanding of how how internet behavior has shifted around the world in the past year.

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9 Willpower Workouts to Maximize Your Productivity

9 Willpower Workouts to Maximize Your Productivity | Brand Strategy and Management | Scoop.it
Learn how to work out one of the most important muscle influencing your productivity: willpower.
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What B2B Marketers Need to Know About SEO for Content

What B2B Marketers Need to Know About SEO for Content | Brand Strategy and Management | Scoop.it
Learn SEO for Content Marketing best practices from TopRank Marketing's fearless leader Lee Odden.
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Marco Favero's curator insight, February 24, 2016 2:36 AM

aggiungi la tua intuizione ...

2DiFore Marketing Solutions's curator insight, February 25, 2016 8:35 AM

What a great post we just received from a group of colleagues that we thought we would share today! Our team has been saying for the last several years that social media content is crucial and being real with your followers is the "secret sauce", how do you approach your SEM?

Rescooped by Rebecca Downing from SEO and Social Media Marketing
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Visibility is More About Social Than Search

Visibility is More About Social Than Search | Brand Strategy and Management | Scoop.it

Social Media Strategy for Social Signals: Google tends to spend most of its attention on sites that are constantly changing and updating.

 

Social content is one way to keep your site alive and fresh. Platforms like Pinterest, Google+, Facebook, Instagram, and other social sites, are essential. 


Read more: http://www.business2community.com/social-media/visibility-is-more-about-social-than-search-01351040#M2yUIFZhYxip0gL8.97


Via Antonino Militello
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Tommy Landry's comment, October 27, 2015 4:48 PM
I disagree with this post completely. SEO is absolutely relevant, and the author is actually recommended SEO tactics as part of what he calls "social." Sounds like a thinly veiled sales pitch for PR and social media services to me.
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Mobile App Developer Confessions from CabForward

Mobile App Developer Confessions from CabForward | Brand Strategy and Management | Scoop.it
We set up a confessional booth and asked a few developers to enter and unburden themselves from their inner most confessions about mobile app development.
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10 Ways to Select an Awesome Digital Product Agency - CabForward

10 Ways to Select an Awesome Digital Product Agency - CabForward | Brand Strategy and Management | Scoop.it
A digital product agency is very important to businesses in every industry to help with keeping ahead of the fast changing competitive landscape.
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Rescooped by Rebecca Downing from Just Story It! Biz Storytelling
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5 Storytelling Techniques to Boost Business Communications

5 Storytelling Techniques to Boost Business Communications | Brand Strategy and Management | Scoop.it

How often does an interaction under the business communications umbrella lend itself to a full-blown story, the type with a beginning, an end and something going amiss in the middle that must be overcome? Maybe 10 percent of the time, and that’s probably high.

That’s why we use the term storytelling techniques in describing how the concepts of storytelling can be applied to business communications. It turns out that within the classic story arc, those who entertain like novelists and movie directors depend on certain techniques to bring their material to life....


Via Jeff Domansky, Karen Dietz
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Poppy Skarli's curator insight, October 1, 2015 1:49 AM

Inspirational

Jane Gardner's curator insight, October 2, 2015 7:21 PM

Storytelling is King (not just content)!

Since the time around the ancients fires, we are a storytelling people and entrepreneurs should keep that in mind when they send out their messages to potential audiences.  It creates a connection as we engage and relate to each others stories. 

1300 Numbers Australia's curator insight, December 9, 2015 6:23 PM

Know how the concepts of storytelling can be applied to business communications.