Brand Storytelling
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25 Huge Trends That Will Make People* Billions Of Dollars

25 Huge Trends That Will Make People* Billions Of Dollars | Brand Storytelling | Scoop.it
Recently, investing gadfly James Altucher posted a “cheat sheet” for what you should be doing with your money that spotlighted a handful of “demographic trends” that investors could get behind.We wanted to expand on that handful to a full blown list of all the technologies out there that are poised to make people billions.This may not make you a billion dollars. But it shows where things are going....
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25 Killer Resources to Learn Storytelling

25 Killer Resources to Learn Storytelling | Brand Storytelling | Scoop.it

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"Show Me Something" An Infographic Exploration of Video Engagement, April 2014

“This video is available in four languages, with country-specific data included for the language in question: French: https://vimeo.com/90759662 (France) Portuguese:…”
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6 Ways Selling Will Change by 2024

6 Ways Selling Will Change by 2024 | Brand Storytelling | Scoop.it
In 10 years, sales and marketing will look very different. Here are six predictions for the biggest changes coming your way. (In 10 years, sales and marketing will look very different.
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The Anatomy of a Converting Landing Page

The Anatomy of a Converting Landing Page | Brand Storytelling | Scoop.it
What are the five parts of your landing page that help it succeed?

 

This little guy, you may be surprised to learn, is your landing page.

 

No, seriously. it is.

 

This article will give you the five parts of your landing pagethat help it succeed. Without even one of these variables your page will collapse, your web traffic will bounce, and your conversion rate will suffer.

 
Via Jeff Domansky
Everett Bowes's insight:

cool, cute, memorable way to communicate these points. 

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Jeff Domansky's curator insight, March 18, 2014 11:31 PM

If your landing pages don't convert, these tips will help.

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15 Lessons For Brand Storytellers

15 Lessons For Brand Storytellers | Brand Storytelling | Scoop.it
Do you agree that storytelling is the top business skill of the next 5 years, or will it take a bit more convincing to persuade you?

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Stefano Principato's curator insight, March 18, 2014 3:43 AM

We turned to some of the best storytellers we’ve had the pleasure of working with this year — the all-star cast of the 2013 INBOUND Bold Talks. Below are some core principles that make these storytellers so effective, and what you can learn from their examples.

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Ads Worth Spreading: These Are The 10 Most World-Changing Ads, According To TED

Ads Worth Spreading: These Are The 10 Most World-Changing Ads, According To TED | Brand Storytelling | Scoop.it
Dove, Honda, Adobe, and IBM among the brands honored by the global ideas conference.Just ahead of its 30-year anniversary conference in Vancouver, BC, TED has released its fourth annual Ads Worth Spreading list, to recognize innovation, ingenuity, and intelligence in advertising."We understand the ubiquity of advertising–-it's everywhere and plays a huge role in our media consumption," says TED's head of global partnerships Ronda Carnegie. "As TED celebrates Ideas Worth Spreading, we want to reward the brands who champion ideas-based advertising. The winners understand an ad's power and presence, and excel as 'Ad-throlopogists,' meaning their great work gives us insights into the connection between advertising our own cultural compass."The ad industry is already awash in awards shows but the high fives doled out by the global ideas conference are a bit different. Winners were picked by pairings of industry experts and TED speakers. There aren't any traditional categories like TV, outdoor, platinum, whatever. Instead, honorees must fall into at least one category of storytelling, social good, cultural compass, creative wonder, and learning. Also, there are no shiny trophies....
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How Typography Affects ConversionsConversions | Quick Sprout

How Typography Affects ConversionsConversions  | Quick Sprout | Brand Storytelling | Scoop.it
When you think about conversion optimization, what comes to mind? Testing colors, call-to-action buttons, headlines, and other elements including text, right?Although those elements do affect conversions, what about other design aspects such as typography?I know what you are thinking. How the heck does typography affect conversions? Well, certain font types will affect people’s decisions in different ways. For example, if you are trying to get your users to agree with a passage, they are more likely to do so if you use the font type Baskerville....
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7 Secrets to Managing Your Content

7 Secrets to Managing Your Content | Brand Storytelling | Scoop.it
“A successful blog begins with strong ground rules. To learn how a brand or blog crafts meaningful content, we sourced advice from entrepreneurs that get content”
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Content marketing: a powerful trend - Gulf Times

Content marketing: a powerful trend - Gulf Times | Brand Storytelling | Scoop.it
Gulf Times Content marketing: a powerful trend Gulf Times The word is out: content is king. According to a recent survey by Hubspot, 60% of marketers have adopted some form of inbound in their marketing.
Everett Bowes's insight:
Great description of content marketing in this article: Inbound, or content marketing, is simply about providing valuable information to customers for the purpose of building trust, awareness, education, and positive sentiment.
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H&R Block Ridiculous? Yes, Again, And It’s Awesome!

H&R Block Ridiculous? Yes, Again, And It’s Awesome! | Brand Storytelling | Scoop.it
H&R Block’s Hipster Tax Crisis campaign not only integrates social media and content marketing well, but helps get the stoic brand closer to their targeted 21-35-year-old demographic. (via @JasonFalls H&R Block Ridiculous?
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This is great. I love seeing brands transform and re-invent themselves, while keeping true to their DNA.
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Is brand storytelling really about storytelling?

Is brand storytelling really about storytelling? | Brand Storytelling | Scoop.it
“Storytelling is quite the buzzword these days. Shane Snow even predicted storytelling would be the #1 business skill of the next 5 years. I’ve become i”
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Content Marketing Advice You Should Absolutely Ignore

You can read plenty of advice and 'how-to's when it comes to content marketing. But here's the truth: Not all content marketing advice is good. Here, we bring to you common myths or other bad advice you should not follow.
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What Does Your Logo Color Really Mean?

What Does Your Logo Color Really Mean? | Brand Storytelling | Scoop.it
...Think of your brand’s logo like that crazy shirt. You want it to stick out in people's minds, allowing them to recall your brand later on.Maybe it's something unique in your logo, or something awesome your brand has done. Either way, your logo should be front of mind for your audience, and associated with your brand and product.Your logo says a lot about you, and can be very powerful. Have you ever wondered why Coca Cola rarely changes their famous red logo? Or why Pepsi spent a lot of money rebranding back in 2008? What about the highest valued brand in the world? Take a look at some of the most well known logos and brands in the world, researched and compiled by RubyMediaCorporation, and see what the hidden meaning behind each one is....
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15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub

15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub | Brand Storytelling | Scoop.it
“ Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.”
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How Powerful Brand Storytelling Can Supplant Commercials

How Powerful Brand Storytelling Can Supplant Commercials | Brand Storytelling | Scoop.it
"For marketers and agencies, Chipotle’s success in brand storytelling points to something fairly profound. Far from the converging paid, earned, and owned media landscapes, some brands are so singularly focused on storytelling that they’re weaning themselves from paid altogether. That should blow your hair back. As Coulter says while discussing the Chipotle account, “We don’t think about commercials.”
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This article is a must-read! It is packed with great information, quotes, and insight. Bravo.
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PR is 80% More Effective Than Content Marketing.

PR is 80% More Effective Than Content Marketing. | Brand Storytelling | Scoop.it
According to a recent study sponsored by InPowered and conducted by Nielsen, content marketing is 88% less effective than public relations, due in large part to the outsize influence earned media wie… ((Study) PR is 80% More Effective Than Content...
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How to Benefit from the LinkedIn Publishing Platform |

How to Benefit from the LinkedIn Publishing Platform | | Brand Storytelling | Scoop.it

Did you know you can publish your articles on the LinkedIn publishing platform?

 

Do you want to build more authority in your niche?

 

LinkedIn is opening up its publishing platform to all 277 million+ members!

 

In this article, I’ll show you how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence....


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wanderingsalsero's curator insight, March 18, 2014 8:10 PM

I've heard about this recently but had not read about it until I saw this one.  I blog a log anyway so I suppose it just makes sense to start putting it on LI.

aanve's curator insight, March 19, 2014 3:35 AM

www.aanve.com

 

Chris Agro's curator insight, March 19, 2014 10:03 AM

More great insights on how to take advantage of LinkedIn for business can be found here: -Chris Agro (@agrotising) 

http://linkedintobusiness.com/linkedin-checklists/

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29 free Internet tools to improve your marketing starting today

29 free Internet tools to improve your marketing starting today | Brand Storytelling | Scoop.it
Aren’t shortcuts just the best? While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.

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Stefano Principato's curator insight, March 16, 2014 4:22 PM

Here’s hoping you find the perfect shortcut for your work! 

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The Future of Media: 10 Trends

The Future of Media: 10 Trends | Brand Storytelling | Scoop.it
2013 was full of key media milestones: The entry of successful entrepreneurs into the news business, the meteoric rise of BuzzFeed, and the re-emergence of long-form journalism.We attended The Future of Media Conference at Stanford’s Graduate School of Business for the second year in a row to explore what’s happening in the media and what’s to come.The conference boasted a star-studded set of speakers, starting with media entrepreneur and explorer, Chas Edwards of Pop-Up Magazine and the much-awaited California Sunday, and closing with Todd Yellin, VP of Product Innovation at Netflix.We share 10 takeaways from the day....
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CURATION of Content - Tool to Target Specific Audience

CURATION of Content - Tool to Target Specific Audience | Brand Storytelling | Scoop.it
“Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business”
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How To Be a Great Storyteller | Infographic List

How To Be a Great Storyteller | Infographic List | Brand Storytelling | Scoop.it

Step by step storytelling instructions.


Via Kim Zinke (aka Gimli Goose)
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Martin (Marty) Smith's curator insight, March 22, 2014 12:15 AM

I like this presentation as it seems more engaging, but it bears little relation to crafting stories in a business setting. I hear several problems over and over including:

* What we do is boring, no one will care.
* We don't have writers or storytellers on staff.
* We are too busy doing our jobs making widgets.
* No one does this in our space.

Excuses go on from there. Stories are how we learn best. Why then do we resist telling stories in a business setting. Do we really need to make things boring and uninteresting in order to make them "fit" in a business setting?

These "objections" are FALSE because:

* Everything is exciting when you explain it in story form.
* You may not have writers but you have storytellers. FIND THEM, grab a video camera or a phone with a video camera create a video diary.
* Your biggest job, no matter who you are, is to win hearts and minds, Stories, storytelling and online engagement is your job whether you realize it or not.
* No one is doing this in your space YET.

Great Scoop by Jack. Marty

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Luxury Society - Value of social media ads continues to elude ad agencies - Biz Report

Keeping up with the technology evolving in advertising and marketing is a must for an agency to be successful, but many agencies are finding it hard to justify social media ad spend due to a lack of hard ROI data to present to clients.
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How to Create Visual Social Media Content

How to Create Visual Social Media Content | Brand Storytelling | Scoop.it
Do you use images to boost engagement? Are you looking for tools to create better visual content? Creating compelling visuals for your social media marketing can be challenging.
Everett Bowes's insight:
Great quote: customers are more likely to take action or make a decision when prompted with an image.
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The 6 Cs of Content Marketing for Banks and Credit Unions

The 6 Cs of Content Marketing for Banks and Credit Unions | Brand Storytelling | Scoop.it
“Financial institutions can't survive in the Digital Age without a content marketing strategy. Use these 6 tips to get your plan together.”
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