Brand Storytelling
Follow
Find
52 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Everett Bowes from Content Marketing & Content Strategy
Scoop.it!

Social Media Manager Tools For 2014

Social Media Manager Tools For 2014 | Brand Storytelling | Scoop.it

“ Social media manager tools are always evolving, so what worked last year might not work as well today. Visit our blog and learn about the best options for 2014.”


Via Stefano Principato
more...
No comment yet.
Scooped by Everett Bowes
Scoop.it!

How To Do Content Marketing Right

How To Do Content Marketing Right | Brand Storytelling | Scoop.it

“Marketers need to start taking publishing seriously. It’s not a gimmick, but a craft and one that takes work to master.”

more...
No comment yet.
Rescooped by Everett Bowes from Transmedia Storytelling meets Tourism
Scoop.it!

The Rise Of Storydoing: Inside The Staggering Success Of Toms Shoes

The Rise Of Storydoing: Inside The Staggering Success Of Toms Shoes | Brand Storytelling | Scoop.it

“ Stories live in the hearts of humans and should be at the core of every business. Here's how to take a page out of Toms founder Blake Mycoskie's...”


Via Soraia Ferreira
more...
No comment yet.
Rescooped by Everett Bowes from Storytelling in business
Scoop.it!

How can we tell stories with data?

How can we tell stories with data? | Brand Storytelling | Scoop.it
At a recent marketing conference which I presented at, I was approached by the director of market research at an ad agency to ask me for my opinion on a good way to tell stories with data. While t

Via Brandon Hoe
more...
Brandon Hoe's curator insight, April 26, 2013 12:25 AM

From the pages of my blog on storytelling in business - www.bizstoryteller.com

Rescooped by Everett Bowes from Content Marketing & Content Strategy
Scoop.it!

7 Amazing Content Quotes For Your Next Cocktail Party

“ Captures Inspirational and thought provoking points of view about the content marketing space, from storytelling to audience development. Includes comments and”


Via Stefano Principato
more...
No comment yet.
Rescooped by Everett Bowes from Transmedia Storytelling meets Tourism
Scoop.it!

Mobile Social Media Exploding According to New Research

Mobile Social Media Exploding According to New Research | Brand Storytelling | Scoop.it

“ New research shows that well-executed mobile strategies offer the biggest payoff for marketers, reveals how social media skills are lacking, and more.”


Via Soraia Ferreira
more...
No comment yet.
Rescooped by Everett Bowes from How to find and tell your story
Scoop.it!

Telling Your Company Story to Employees, Not Customers | The Future Organization

Telling Your Company Story to Employees, Not Customers | The Future Organization | Brand Storytelling | Scoop.it

"Organizations today spend a lot of time talking about and telling stories to their customers to help them make a purchase a decision. But, what about telling stories to our employees? How many organizations out there actually take the time to help employees understand what their organization stands for, how it was created, why it was created, and how it got to where it is today?"


Via Kim Zinke (aka Gimli Goose)
more...
No comment yet.
Rescooped by Everett Bowes from Digital Storytelling
Scoop.it!

50 things you don't know about non-fiction storytelling (for journa...

“ "Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others." After three years of studying non-fiction storytell”


Via José Carlos
more...
No comment yet.
Rescooped by Everett Bowes from How to find and tell your story
Scoop.it!

Turning Content from 'Meh' to Wow With Storytelling | Entrepreneur

Turning Content from 'Meh' to Wow With Storytelling | Entrepreneur | Brand Storytelling | Scoop.it
"Storytelling, is all about finding your voice, expression and something to share. In blogging, storytelling is about sharing experiences, your mistakes, your journey, your accomplishments or anyone else's for that matter."Read the full article for a quick explainer on these storytelling steps: - creating a setting - introduce characters - create suspense and curiosity - dissolve suspense and curiosity - making an ending
Via Kim Zinke (aka Gimli Goose)
more...
No comment yet.
Rescooped by Everett Bowes from How to find and tell your story
Scoop.it!

Lessons From Great Storytellers: LinkedIn Speaker Series with Nancy Duarte | LinkedIn

Lessons From Great Storytellers: LinkedIn Speaker Series with Nancy Duarte | LinkedIn | Brand Storytelling | Scoop.it
"Great ideas can change the world. But, they can only do so when effectively communicated. A powerful story is one of the best ways we can share our world-changing ideas."Read the full article to see Nancy Duarte's, storytelling expert, talk from the LinkedIn Speaker's Series and find out more about these three simple lessons that will help you become a better storyteller: - Build a structure to your story - Understand what will resonate - Imagine and poetically describe an amazing future
Via Kim Zinke (aka Gimli Goose)
more...
No comment yet.
Rescooped by Everett Bowes from How to find and tell your story
Scoop.it!

A Periodic Table Of Storytelling Tropes | Fast Co. Design

A Periodic Table Of Storytelling Tropes | Fast Co. Design | Brand Storytelling | Scoop.it
"You probably won't recognize these storytelling elements from creative writing class.The design of Dmitri Mendeleev's Periodic Table of Elements has been used to catalog many things besides atomic structures, from cocktail recipes to heavy metal bands. Now it's being used to characterize all of the elements of storytelling in a tongue-in-cheek infographic put together by Design Through Story Telling's James R. Harris."Click here to access the online version which links each element to its TV Tropes wiki entry.
Via Kim Zinke (aka Gimli Goose)
more...
No comment yet.
Rescooped by Everett Bowes from How to find and tell your story
Scoop.it!

Storehouse and the Rise of Storytelling Apps | Gear Patrol

Storehouse and the Rise of Storytelling Apps | Gear Patrol | Brand Storytelling | Scoop.it
"ASF: “Alternative Storytelling Forms”. It made Journalism professors drool, and it made us students roll our eyes: scholar-speak for captioned photo essays, or a unique graphic, or, for the ballsiest of muckrakers, a social media shoutout (crowd-sourced tweets!). Just a few years out of living exclusively within NPR and multiple-choice questions in journalism classrooms across the country, heightened storytelling online has matured from awkward Frankenstein experiment to something streamlined, accessible, awing and entirely expected of major publications.Storehouse brings illustrative storytelling to the everyman (and everywoman) through an iPad app with a very basic formula: add photos from dropbox, your photo library, Flickr or Instagram, then swipe, pinch, and pull to structure them in a wide variety of formats, with or without text, which can likewise be added and edited. The app is free; the stories you create are entirely public and all readable through the app."Read the full article to find out more about the app, links to major publications using ASF, and a list of three more storytelling apps.
Via Kim Zinke (aka Gimli Goose)
more...
No comment yet.
Rescooped by Everett Bowes from How to find and tell your story
Scoop.it!

How to tell engaging stories for non-profits, charities, and causes | Donna Barker

How to tell engaging stories for non-profits, charities, and causes | Donna Barker | Brand Storytelling | Scoop.it

"Nonprofits are great at collecting data but often fail to share their information in a compelling way. Stories are the answer. With live links to video examples."

 

See the full SlideShare to find out more about 10 of the most important rules of effective storytelling for causes:

Stories are about peopleStories are relevant to your audienceStories are driven by desireStories stir up emotionsStories are fixed in time and spaceStories show, they don't tellCharacters in stories speak for themselvesStories are entertainingStories have a moment of truthStories have clear meaning
Via Karen Dietz, Kim Zinke (aka Gimli Goose)
Everett Bowes's insight:

great points in this slideshow.  click the links to view the associated videos.

more...
Krista Finstad-Milion's curator insight, January 15, 2:47 AM

This is great slide show for out-of-the-box examples for budding story tellers of change management experiences. The Key success factors of story telling are listed and illustrated in a clear way.

 

Moya Sayer-Jones's curator insight, January 16, 9:26 PM

NFP's might not have a lot of $$ but they have a lot of stories! The trick is to use themto get not just to the heart of funders and supporters but also to their heads. 

La Tulipe's curator insight, January 18, 10:16 AM

manipulation

 

Rescooped by Everett Bowes from Story and Narrative
Scoop.it!

How to build your brand with visual storytelling

"Visual stories speak the language of the digital age. According to Hitwise, people upload 300 million images a day on Facebook alone. Many leading brands, ranging from General Electric to Nordstrom, have embraced visual storytelling as a marketing technique in order make their products more visible and engaging to consumers who live on platforms such as Instagram, Pinterest, and Tumblr. In fact, two-thirds of the world’s top brands are on Instagram, so it’s essential that your brand understands the importance of visual storytelling in order to remain relevant."


Via Gregg Morris
more...
No comment yet.
Rescooped by Everett Bowes from Public Relations & Social Media Insight
Scoop.it!

The End of Advertising as We Know It--and What to Do Now | Fast Company

...Kodak filed for bankruptcy while Instagram was bought by Facebook for $1 billion. Airbnb is now filling more nights than Hilton Hotels. Nike+ Kinect Training [created by AKQA] is now "as good as a real trainer, costs less than a one hour’s lesson, and it’s 24/7 at home," as Chris Anderson put it.The reality is this: Business ideas from the least expected players and angles will disrupt your brand faster than advertising can save it.A couple of years after the world’s biggest advertising award show ditched the word advertising, we’ve reached an inflection point: Advertising as we know it has come to an end.Now what?Here are a few principles that can guide the shift from the Old World Order to the New World Order....Read more: http://www.fastcocreate.com/1683292/the-end-of-advertising-as-we-know-it-and-what-to-do-now


Via Jeff Domansky
more...
No comment yet.
Rescooped by Everett Bowes from Storytelling in business
Scoop.it!

Customers Want Emotional Connections, Not Data

Customers Want Emotional Connections, Not Data | Brand Storytelling | Scoop.it
Dad, I have a dream. I want to sell my ideas.”

I was 13 years old. My father looked at me in the way parents sometimes look at their crazy children and said, “Son, I think we have a problem.”

Via Brandon Hoe
more...
Brandon Hoe's curator insight, April 24, 2013 1:55 PM

You can replace "dream" with story and the article will have even greater impact and relevance. Dreams, after all, are stories about our futures and how we envision the narrative of our lives unfolding. 

 

 

Rescooped by Everett Bowes from Content Marketing & Content Strategy
Scoop.it!

12 Killer Social Media & Content Marketing Blog Posts from 2013

12 Killer Social Media & Content Marketing Blog Posts from 2013 | Brand Storytelling | Scoop.it

“ Metro statue from a recent trip to Moscow This post marks number 3,401 on Online Marketing Blog. Did you know? December is our 10 year blog birthday”


Via Stefano Principato
more...
No comment yet.
Rescooped by Everett Bowes from Content Marketing & Content Strategy
Scoop.it!

The 5 P’s of Social Media Framework

The 5 P’s of Social Media Framework | Brand Storytelling | Scoop.it

Here, Kawasaki outlined the “Five P’s of Social Media”, which are basically different guidelines on how to orient your social media messaging based on the way that your business communicates with customers & prospects along with what specific social network you will be using.


Via Stefano Principato
more...
No comment yet.
Rescooped by Everett Bowes from Public Relations & Social Media Insight
Scoop.it!

8 Brands Rocking Snapchat

8 Brands Rocking Snapchat | Brand Storytelling | Scoop.it

These are the chattiest brands on Snapchat, demonstrating that time-sensitive images can actually be a strength in brand marketing.Mobile apps such as Twitter, Vine, Instagram and Snapchat are turning traditional media marketing upside down, challenging brands in increasingly new ways. Human interactions are key to brand loyalty and building a strong consumer base, and these mobile apps allow for two-way conversations.Snapchat, which launched in the iTunes App Store in September 2011, is popular with a much younger demographic than some marketing execs are used to, but it takes little or no cost to interact with customers by way of snaps. Compare that to other pricey forms of old-school advertising, and that’s a major plus...


Via Jeff Domansky
more...
No comment yet.
Rescooped by Everett Bowes from Public Relations & Social Media Insight
Scoop.it!

Emotional and Logical Connections in the Purchase Decision Process

Emotional and Logical Connections in the Purchase Decision Process | Brand Storytelling | Scoop.it

Understanding the emotional and logical connections in the purchase decision process is becoming a science more than an art.Most consumers make purchase decisions based on an emotion, which can manifest through peer pressure, personal relationships, advertising, location, economic conditions, etc. People are driven by their hearts first and foremost. Gut instinct, physical attraction, fear, love, etc…these are powerful motivators for consumers.Typically, whatever emotion leads to the desire to purchase a product – or the selection of one product over another – creates a void in the mind of the buyer post purchase. Did I make the right choice? Should I have chosen the other product? Will I regret this in six months? All are common questions that move to the front of the consumer’s mind. Of course, the larger the purchase the more evident and powerful this void is.To fill in this void, consumers will seek some form of logical justification to qualify the purchase decision. They will fabricate it or crowdsource it through peers, whatever it takes to put their minds at ease and kill the uncertainty that’s instinctually present after the purchase. Sales and marketing teams must be cognizant of the factors that create emotional connections with prospects and buyers, and create the content or outreach that satisfies each....


Via Jeff Domansky
more...
No comment yet.
Rescooped by Everett Bowes from Branding Advertising News Thoughts
Scoop.it!

What must come first: Copy or Design?

What must come first: Copy or Design? | Brand Storytelling | Scoop.it
It’s the classic chicken-or-egg dilemma What’s the strategic place to start? The COPY or the DESIGN when you’re creating marketing collateral for clients?
Via Litmus
more...
No comment yet.
Rescooped by Everett Bowes from How to find and tell your story
Scoop.it!

What The Budweiser "Puppy Love" Super Bowl ad Teaches About Video Storytelling | Al Tompkins

“The Poynter Institute's Al Tompkins uses a hugely popular 2014 Super Bowl commercial to show how journalists can learn about story structure, character development, story focus and video and audio basics.”Al Tompkins often uses commercials as ways to teach journalists how to write compelling stories. In this video he walks you through the ad frame-by-frame. Here's the ad without commentary.
Via Kim Zinke (aka Gimli Goose)
more...
No comment yet.
Rescooped by Everett Bowes from Content Marketing & Content Strategy
Scoop.it!

STRATEGY - 4 Types of Content Every Site Needs

STRATEGY - 4 Types of Content Every Site Needs | Brand Storytelling | Scoop.it

Via Peg Corwin, Stefano Principato
more...
No comment yet.
Scooped by Everett Bowes
Scoop.it!

How Ford Became One of the Leaders in Social Media

How Ford Became One of the Leaders in Social Media | Brand Storytelling | Scoop.it
Sept. 10 (Bloomberg) -- Ford Global Head of Social Media Scott Monty discusses social media principles with Rishaad Salamat on Bloomberg Television's "Asia Edge." (Source: Bloomberg)
Everett Bowes's insight:

Great insight from Ford about brand storytelling, and listening to customers as story ambassadors.  

more...
No comment yet.
Rescooped by Everett Bowes from Public Relations & Social Media Insight
Scoop.it!

The Best Social Media Storytelling Throws Customers To The Lions

If you want to put your finger on the zeitgeist of brand storytelling today, watch the recent GoPro ad, “Lions - The New Endangered Species.”... The genius of GoPro’s content marketing—and why their videos are immensely viral—is that they don’t feel like ads. Customers make up the vast majority of them, and the ones produced in-house are terrifically visual, quality narrative storytelling.But I’d argue that the massive popularity of the videos and the technology itself is due to something even more specific. GoPro is a zeitgeist product, the perfect technology for the kinds of stories (marketing and otherwise) that customers are finding increasingly desirable in a highly interactive social media and X-Box enhanced world. The company has seen its growth double year-on-year since it’s founding.Today, customers want stories that put them in the driver’s seat, either as characters, narrators, or authors. Even better are stories in which customers themselves are creative agents, another reason why GoPro’s customer-submitted content performs so well....
Via Jeff Domansky
more...
No comment yet.