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How to Create Visual Social Media Content

How to Create Visual Social Media Content | Brand Storytelling | Scoop.it
Do you use images to boost engagement? Are you looking for tools to create better visual content? Creating compelling visuals for your social media marketing can be challenging.
Everett Bowes's insight:
Great quote: customers are more likely to take action or make a decision when prompted with an image.
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The 6 Cs of Content Marketing for Banks and Credit Unions

The 6 Cs of Content Marketing for Banks and Credit Unions | Brand Storytelling | Scoop.it
“Financial institutions can't survive in the Digital Age without a content marketing strategy. Use these 6 tips to get your plan together.”
Via Stefano Principato
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How to Create a Stellar "About Us" Page | inspirationfeed.com

How to Create a Stellar "About Us" Page | inspirationfeed.com | Brand Storytelling | Scoop.it
“Your "About Us" section should tell a compelling story. Whether you ingest your news through paper or digital means, every article you read (if the writer is”
Via Stefano Principato
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Rescooped by Everett Bowes from Just Story It! Biz Storytelling
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25 Quotes for the Dedicated Storyteller/ Content Strategist

25 Quotes for the Dedicated Storyteller/ Content Strategist | Brand Storytelling | Scoop.it
“SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.”
Via Karen Dietz
Everett Bowes's insight:
Some amazing quotes about story, advertising, branding, marketing, and content creation.
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Rescooped by Everett Bowes from Just Story It! Biz Storytelling
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Free fun workbook: Definitive Guide to Lead Generation + add Stories

Free fun workbook: Definitive Guide to Lead Generation + add Stories | Brand Storytelling | Scoop.it
“Get some fresh ideas for your lead generation plan! This fun, interactive workbook, helps marketers develop their lead generation strategies through template...”
Via Karen Dietz
Everett Bowes's insight:
A really good collection of great information about lead generation.
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Rescooped by Everett Bowes from Public Relations & Social Media Insight
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The Best Times to Post on Facebook | Social Media Today

The Best Times to Post on Facebook | Social Media Today | Brand Storytelling | Scoop.it
Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.While most of these studies conflict with one another, they also consistently conflict with my own analysis. This may not be what you want to hear, but the best time to post depends on your business and your audience. With a little extra effort and a little creative thinking, you can determine the best time for you.How can you determine the best time for your business?Focus on understanding your audienceResearch shows that a Facebook post receives half of its reach within 30 minutes. Consequently, you should try to determine when your fans are on Facebook and aim to schedule your posts around that time....
Via Jeff Domansky
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How To Write Your About Me Page

How To Write Your About Me Page | Brand Storytelling | Scoop.it

“ Struggling to write your About Me page? Find out how to write a killer about page and the secret ingredients (& inspiration) every blogger should know.”


Via Stefano Principato
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CEOs Don’t Trust Marketing – What’s The Solution?

CEOs Don’t Trust Marketing – What’s The Solution? | Brand Storytelling | Scoop.it

Month after month there’s increasing data showing us that marketing people don’t plan or measure enough. Our own Smart Insights survey broadcast to 40,000 marketers saw 69% admitting that there is no digital marketing strategy in their current role. It’s the same story here where only 46% have a content marketing strategy and this in-depth McKinsey study.It appears that we’re quick to dive into solutions, new techniques, tactics and channels – but we lack the over-arching strategic thinking necessary to optimize for success. The good news is, this is a choice, and we can make different choices.CEOs don't trust marketingWorse, a recent survey by Fournaise Group in London highlights that senior executives don’t believe the marketing function demonstrates objective commercial thinking, with 73% of CEOs stating “marketers lack business credibility and the ability to generate sufficient growth”. 80% of CEOs simply don’t trust marketers at all, while 91% do trust CIOs and CFOs. Ouch. Though is it a surprise if the marketing function is, in some volume, admitting it lacks the necessary plans and strategy?...


Via Jeff Domansky
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75 Content Starters for Any Industry

75 Content Starters for Any Industry | Brand Storytelling | Scoop.it

Suffering from blank-page anxiety? Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and realize that you can create exceptional content with what you already have at hand.Thinking of content topics doesn't have to be such a long and grueling undertaking. Use the following starting points the next time you need an idea....


Via Jeff Domansky
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Rescooped by Everett Bowes from Digital Storytelling
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Inisights and Stories Build Authentic Brands

Inisights and Stories Build Authentic Brands | Brand Storytelling | Scoop.it
The Connected Brand  One of the hardest aspects of marketing is to deliver consistent and clear brand communications. Getting a simple brand truth that is central to creating a clear understanding ...

Via José Carlos
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Social Media Manager Tools For 2014

Social Media Manager Tools For 2014 | Brand Storytelling | Scoop.it

“ Social media manager tools are always evolving, so what worked last year might not work as well today. Visit our blog and learn about the best options for 2014.”


Via Stefano Principato
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The End of Advertising as We Know It--and What to Do Now | Fast Company

...Kodak filed for bankruptcy while Instagram was bought by Facebook for $1 billion. Airbnb is now filling more nights than Hilton Hotels. Nike+ Kinect Training [created by AKQA] is now "as good as a real trainer, costs less than a one hour’s lesson, and it’s 24/7 at home," as Chris Anderson put it.The reality is this: Business ideas from the least expected players and angles will disrupt your brand faster than advertising can save it.A couple of years after the world’s biggest advertising award show ditched the word advertising, we’ve reached an inflection point: Advertising as we know it has come to an end.Now what?Here are a few principles that can guide the shift from the Old World Order to the New World Order....Read more: http://www.fastcocreate.com/1683292/the-end-of-advertising-as-we-know-it-and-what-to-do-now


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Rescooped by Everett Bowes from Just Story It! Biz Storytelling
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Is brand storytelling really about storytelling?

Is brand storytelling really about storytelling? | Brand Storytelling | Scoop.it
“Storytelling is quite the buzzword these days. Shane Snow even predicted storytelling would be the #1 business skill of the next 5 years. I’ve become i”
Via Karen Dietz
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Rescooped by Everett Bowes from Content Marketing & Content Strategy
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Content Marketing Advice You Should Absolutely Ignore

You can read plenty of advice and 'how-to's when it comes to content marketing. But here's the truth: Not all content marketing advice is good. Here, we bring to you common myths or other bad advice you should not follow.
Via Stefano Principato
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8 Great Plugins to Integrate Your Blog to Social Media

8 Great Plugins to Integrate Your Blog to Social Media | Brand Storytelling | Scoop.it
“Want to integrate your blog more fully with your social profiles? Try these eight plugins!”
Via Stefano Principato
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The 5 stages of the evolution of content marketing... and why we should be talking to geeks

The 5 stages of the evolution of content marketing... and why we should be talking to geeks | Brand Storytelling | Scoop.it
“By now, we’ve all realised that content marketing is the new black: a trend that's unlikely ever to go out of fashion. This is because it's not so ...”
Via Stefano Principato
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6 Core Social Media Strategies for Small Business

6 Core Social Media Strategies for Small Business | Brand Storytelling | Scoop.it
Do you want your small business to become a highly-effective, social-powered, high-performance machine?
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5 of the Best Brands on Vine

5 of the Best Brands on Vine | Brand Storytelling | Scoop.it
Not yet pursuaded of the app’s business potential? To convince you otherwise, here are 5 of the best brands on Vine: (6 seconds of opportunity?
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The Top 50 Content Marketing Tools

The Top 50 Content Marketing Tools | Brand Storytelling | Scoop.it

“This is #2050charity post #4. If you want to rock it with a sponsored content campaign you've come to the right place. I've written sponsored content for big brands like Microsoft, eBay, HTC, Bose ...”


Via Stefano Principato
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Rescooped by Everett Bowes from Public Relations & Social Media Insight
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The 5 C’s of Effective Content Marketing

The 5 C’s of Effective Content Marketing | Brand Storytelling | Scoop.it

Just because everyone is doing content marketing doesn't mean it's easy. Learn the five most important tactics to build a successful content marketing strategy.Content marketing is hot right now. But just because everyone’s doing it, doesn’t mean it’s easy. Great content takes a lot of time and careful thinking.The good news? We’ve put together a 5-step guide that can help you remember the most important elements of a great content campaign. We’ve even gone to the trouble of naming each step with a word that starts with the letter “C” so that you’ll never forget these tips. You’re welcome!....


Via Jeff Domansky
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Can Content Marketing Help Improve Your Search Engine Rankings?

Can Content Marketing Help Improve Your Search Engine Rankings? | Brand Storytelling | Scoop.it

Content marketing can help grow your business in many different ways. We all know that because it has been repeated about a million times on the marketing blogosphere in the last 5 years.But really, I’m always impressed with these two most common scenarios when it comes to companies adopting (or not) content marketing: Many companies jump on the wagon to just go through the motions of writing posts, without really knowing why, or having clear goals. Or companies that fail to see the benefits of a content-rich website rather than a virtual static brochure.And this is why I loved this infographic from Neil Patel (QuickSprout), because it focuses on one clear benefit: Content marketing can help improve your search engine rankings. So I wanted to share it with you....


Via Jeff Domansky
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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | Brand Storytelling | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky
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Rescooped by Everett Bowes from Information and digital literacy in education via the digital path
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How To Coach Through The Stages of Learning Infographic

How To Coach Through The Stages of Learning Infographic | Brand Storytelling | Scoop.it

“ The How To Coach Through The Stages of Learning Infographic presents three steps a coach should follow.”


Via Elizabeth E Charles
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How To Do Content Marketing Right

How To Do Content Marketing Right | Brand Storytelling | Scoop.it

“Marketers need to start taking publishing seriously. It’s not a gimmick, but a craft and one that takes work to master.”

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