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Rescooped by Everett Bowes from Content Marketing & Content Strategy
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7 Secrets to Managing Your Content

7 Secrets to Managing Your Content | Brand Storytelling | Scoop.it
“A successful blog begins with strong ground rules. To learn how a brand or blog crafts meaningful content, we sourced advice from entrepreneurs that get content”
Via Stefano Principato
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Content marketing: a powerful trend - Gulf Times

Content marketing: a powerful trend - Gulf Times | Brand Storytelling | Scoop.it
Gulf Times Content marketing: a powerful trend Gulf Times The word is out: content is king. According to a recent survey by Hubspot, 60% of marketers have adopted some form of inbound in their marketing.
Everett Bowes's insight:
Great description of content marketing in this article: Inbound, or content marketing, is simply about providing valuable information to customers for the purpose of building trust, awareness, education, and positive sentiment.
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H&R Block Ridiculous? Yes, Again, And It’s Awesome!

H&R Block Ridiculous? Yes, Again, And It’s Awesome! | Brand Storytelling | Scoop.it
H&R Block’s Hipster Tax Crisis campaign not only integrates social media and content marketing well, but helps get the stoic brand closer to their targeted 21-35-year-old demographic. (via @JasonFalls H&R Block Ridiculous?
Everett Bowes's insight:
This is great. I love seeing brands transform and re-invent themselves, while keeping true to their DNA.
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Rescooped by Everett Bowes from Just Story It! Biz Storytelling
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Is brand storytelling really about storytelling?

Is brand storytelling really about storytelling? | Brand Storytelling | Scoop.it
“Storytelling is quite the buzzword these days. Shane Snow even predicted storytelling would be the #1 business skill of the next 5 years. I’ve become i”
Via Karen Dietz
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Content Marketing Advice You Should Absolutely Ignore

You can read plenty of advice and 'how-to's when it comes to content marketing. But here's the truth: Not all content marketing advice is good. Here, we bring to you common myths or other bad advice you should not follow.
Via Stefano Principato
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8 Great Plugins to Integrate Your Blog to Social Media

8 Great Plugins to Integrate Your Blog to Social Media | Brand Storytelling | Scoop.it
“Want to integrate your blog more fully with your social profiles? Try these eight plugins!”
Via Stefano Principato
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The 5 stages of the evolution of content marketing... and why we should be talking to geeks

The 5 stages of the evolution of content marketing... and why we should be talking to geeks | Brand Storytelling | Scoop.it
“By now, we’ve all realised that content marketing is the new black: a trend that's unlikely ever to go out of fashion. This is because it's not so ...”
Via Stefano Principato
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6 Core Social Media Strategies for Small Business

6 Core Social Media Strategies for Small Business | Brand Storytelling | Scoop.it
Do you want your small business to become a highly-effective, social-powered, high-performance machine?
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5 of the Best Brands on Vine

5 of the Best Brands on Vine | Brand Storytelling | Scoop.it
Not yet pursuaded of the app’s business potential? To convince you otherwise, here are 5 of the best brands on Vine: (6 seconds of opportunity?
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The Top 50 Content Marketing Tools

The Top 50 Content Marketing Tools | Brand Storytelling | Scoop.it

“This is #2050charity post #4. If you want to rock it with a sponsored content campaign you've come to the right place. I've written sponsored content for big brands like Microsoft, eBay, HTC, Bose ...”


Via Stefano Principato
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Rescooped by Everett Bowes from Public Relations & Social Media Insight
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The 5 C’s of Effective Content Marketing

The 5 C’s of Effective Content Marketing | Brand Storytelling | Scoop.it

Just because everyone is doing content marketing doesn't mean it's easy. Learn the five most important tactics to build a successful content marketing strategy.Content marketing is hot right now. But just because everyone’s doing it, doesn’t mean it’s easy. Great content takes a lot of time and careful thinking.The good news? We’ve put together a 5-step guide that can help you remember the most important elements of a great content campaign. We’ve even gone to the trouble of naming each step with a word that starts with the letter “C” so that you’ll never forget these tips. You’re welcome!....


Via Jeff Domansky
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Can Content Marketing Help Improve Your Search Engine Rankings?

Can Content Marketing Help Improve Your Search Engine Rankings? | Brand Storytelling | Scoop.it

Content marketing can help grow your business in many different ways. We all know that because it has been repeated about a million times on the marketing blogosphere in the last 5 years.But really, I’m always impressed with these two most common scenarios when it comes to companies adopting (or not) content marketing: Many companies jump on the wagon to just go through the motions of writing posts, without really knowing why, or having clear goals. Or companies that fail to see the benefits of a content-rich website rather than a virtual static brochure.And this is why I loved this infographic from Neil Patel (QuickSprout), because it focuses on one clear benefit: Content marketing can help improve your search engine rankings. So I wanted to share it with you....


Via Jeff Domansky
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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | Brand Storytelling | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.So, the real question that comes to mind is: how should you use color within your marketing?...


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Rescooped by Everett Bowes from How to find and tell your story
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How To Be a Great Storyteller | Infographic List

How To Be a Great Storyteller | Infographic List | Brand Storytelling | Scoop.it

Step by step storytelling instructions.


Via Kim Zinke (aka Gimli Goose)
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Martin (Marty) Smith's curator insight, March 22, 2014 12:15 AM

I like this presentation as it seems more engaging, but it bears little relation to crafting stories in a business setting. I hear several problems over and over including:

* What we do is boring, no one will care.
* We don't have writers or storytellers on staff.
* We are too busy doing our jobs making widgets.
* No one does this in our space.

Excuses go on from there. Stories are how we learn best. Why then do we resist telling stories in a business setting. Do we really need to make things boring and uninteresting in order to make them "fit" in a business setting?

These "objections" are FALSE because:

* Everything is exciting when you explain it in story form.
* You may not have writers but you have storytellers. FIND THEM, grab a video camera or a phone with a video camera create a video diary.
* Your biggest job, no matter who you are, is to win hearts and minds, Stories, storytelling and online engagement is your job whether you realize it or not.
* No one is doing this in your space YET.

Great Scoop by Jack. Marty

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Luxury Society - Value of social media ads continues to elude ad agencies - Biz Report

Keeping up with the technology evolving in advertising and marketing is a must for an agency to be successful, but many agencies are finding it hard to justify social media ad spend due to a lack of hard ROI data to present to clients.
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How to Create Visual Social Media Content

How to Create Visual Social Media Content | Brand Storytelling | Scoop.it
Do you use images to boost engagement? Are you looking for tools to create better visual content? Creating compelling visuals for your social media marketing can be challenging.
Everett Bowes's insight:
Great quote: customers are more likely to take action or make a decision when prompted with an image.
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The 6 Cs of Content Marketing for Banks and Credit Unions

The 6 Cs of Content Marketing for Banks and Credit Unions | Brand Storytelling | Scoop.it
“Financial institutions can't survive in the Digital Age without a content marketing strategy. Use these 6 tips to get your plan together.”
Via Stefano Principato
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How to Create a Stellar "About Us" Page | inspirationfeed.com

How to Create a Stellar "About Us" Page | inspirationfeed.com | Brand Storytelling | Scoop.it
“Your "About Us" section should tell a compelling story. Whether you ingest your news through paper or digital means, every article you read (if the writer is”
Via Stefano Principato
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Rescooped by Everett Bowes from Just Story It! Biz Storytelling
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25 Quotes for the Dedicated Storyteller/ Content Strategist

25 Quotes for the Dedicated Storyteller/ Content Strategist | Brand Storytelling | Scoop.it
“SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.”
Via Karen Dietz
Everett Bowes's insight:
Some amazing quotes about story, advertising, branding, marketing, and content creation.
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Rescooped by Everett Bowes from Just Story It! Biz Storytelling
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Free fun workbook: Definitive Guide to Lead Generation + add Stories

Free fun workbook: Definitive Guide to Lead Generation + add Stories | Brand Storytelling | Scoop.it
“Get some fresh ideas for your lead generation plan! This fun, interactive workbook, helps marketers develop their lead generation strategies through template...”
Via Karen Dietz
Everett Bowes's insight:
A really good collection of great information about lead generation.
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The Best Times to Post on Facebook | Social Media Today

The Best Times to Post on Facebook | Social Media Today | Brand Storytelling | Scoop.it
Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.While most of these studies conflict with one another, they also consistently conflict with my own analysis. This may not be what you want to hear, but the best time to post depends on your business and your audience. With a little extra effort and a little creative thinking, you can determine the best time for you.How can you determine the best time for your business?Focus on understanding your audienceResearch shows that a Facebook post receives half of its reach within 30 minutes. Consequently, you should try to determine when your fans are on Facebook and aim to schedule your posts around that time....
Via Jeff Domansky
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How To Write Your About Me Page

How To Write Your About Me Page | Brand Storytelling | Scoop.it

“ Struggling to write your About Me page? Find out how to write a killer about page and the secret ingredients (& inspiration) every blogger should know.”


Via Stefano Principato
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CEOs Don’t Trust Marketing – What’s The Solution?

CEOs Don’t Trust Marketing – What’s The Solution? | Brand Storytelling | Scoop.it

Month after month there’s increasing data showing us that marketing people don’t plan or measure enough. Our own Smart Insights survey broadcast to 40,000 marketers saw 69% admitting that there is no digital marketing strategy in their current role. It’s the same story here where only 46% have a content marketing strategy and this in-depth McKinsey study.It appears that we’re quick to dive into solutions, new techniques, tactics and channels – but we lack the over-arching strategic thinking necessary to optimize for success. The good news is, this is a choice, and we can make different choices.CEOs don't trust marketingWorse, a recent survey by Fournaise Group in London highlights that senior executives don’t believe the marketing function demonstrates objective commercial thinking, with 73% of CEOs stating “marketers lack business credibility and the ability to generate sufficient growth”. 80% of CEOs simply don’t trust marketers at all, while 91% do trust CIOs and CFOs. Ouch. Though is it a surprise if the marketing function is, in some volume, admitting it lacks the necessary plans and strategy?...


Via Jeff Domansky
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75 Content Starters for Any Industry

75 Content Starters for Any Industry | Brand Storytelling | Scoop.it

Suffering from blank-page anxiety? Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and realize that you can create exceptional content with what you already have at hand.Thinking of content topics doesn't have to be such a long and grueling undertaking. Use the following starting points the next time you need an idea....


Via Jeff Domansky
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