Brand Storytelling
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Social Brands: The Future of Marketing

Social Brands: The Future of Marketing | Brand Storytelling | Scoop.it
Social Brands: The Future of Marketing Social brands aren't just brands with a social media presence; they're brands that put social thinking at the heart of all their marketing. They're
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Today's Social Media Leaders

Today's Social Media Leaders | Brand Storytelling | Scoop.it
Facebook is Share. Instagram is Show. Twitter is Shout. Snapchat is
Shine. Pinterest is Shimmer. LinkedIn is Shoptalk. YouTube is Showcase. 
Google+ is Shift
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Jeff Domansky's curator insight, April 16, 9:26 PM

Nice distillation of social media.

Everett Bowes's curator insight, April 16, 11:40 PM

Nice distillation of social media.

WebExpert's curator insight, April 17, 3:56 AM
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How to Use The Power of Storytelling to Connect With Your Audience

How to Use The Power of Storytelling to Connect With Your Audience | Brand Storytelling | Scoop.it
Did you know a healthy adult takes 12 to 16 breaths in one minute?

But have you ever thought about what can actually happen online in this single minute?

Okay, I will give you an idea… take a look at these numbers from Smart Insights:

4 million search queries per minute
1,388 blog posts are published
Facebook users share 3.3 million pieces of content
205 million emails sent
400 hours of video uploaded to YouTube
Twitter users tweet nearly 422, 340 times
Instagram users post nearly 55,555 new photos
Given this crazy amount of activity going on every minute, of every day, the real question is how your content will grab the attention of your target audience. If you really want to attract people, you need to tell a genuine and interesting story.

Stories are a great medium to express your views, impress people and make a human connection with them.

We, humans, are social creatures and we are attracted to stories. Everyone has a story and everyone loves a great story. It gives us a reason to communicate and engage.

Via Gregg Morris
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The Best Articles On Why Biz Storytelling Works

The Best Articles On Why Biz Storytelling Works | Brand Storytelling | Scoop.it
When you meet someone for the first time or reconnect with an old friend or go to a dinner party what takes place? Think of any situation where you are interacting with others. We share an anecdote…

Via Karen Dietz
Everett Bowes's insight:

Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove.

 

Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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Karen Dietz's curator insight, March 8, 1:54 PM

Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove.

 

Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

Charlie Dare's curator insight, March 28, 6:55 AM
Could it help artists sell anything ?Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove. Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.
Art Jones's curator insight, March 28, 8:59 PM

Excerpt:

"Storytelling helps us make sense of our lives and the world around us. They are an incredibly effective method of finding and sharing meaning and context. Mary Catherine Bateson, writer and cultural anthropologist, believes that, “The human species thinks in metaphors and learns through stories.” We are hardwired for stories because we have been telling them for centuries."

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The Rise of the Digitally Native Vertical Brand

The Rise of the Digitally Native Vertical Brand | Brand Storytelling | Scoop.it
These digitally native vertical brands (DNVBs) or v-commerce brands, for short, are trailblazing entirely new approaches to retail

Via Russ Merz, Ph.D.
Everett Bowes's insight:
See how digitally native vertical brands (#DNVBs) or #vcommerce brands are trailblazing entirely new approaches to #retail
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Russ Merz, Ph.D.'s curator insight, March 6, 1:08 PM
See how digitally native vertical brands (#DNVBs) or #vcommerce brands are trailblazing entirely new approaches to #retail
Everett Bowes's curator insight, March 7, 11:23 PM
See how digitally native vertical brands (#DNVBs) or #vcommerce brands are trailblazing entirely new approaches to #retail
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Your Brain on Video: Use Emotions to Tell Your Brand Story [Infographic]

Your Brain on Video: Use Emotions to Tell Your Brand Story [Infographic] | Brand Storytelling | Scoop.it
To tell your brand story through video, you'll need to use human emotions to reach and connect with viewers via images. This infographic explains emotional motivators and techniques you can use.

Via Russ Merz, Ph.D.
Everett Bowes's insight:
Do you want to know how to better connect with customers? See this article about how #videomarketing enhances brand stories.
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Russ Merz, Ph.D.'s curator insight, March 7, 1:53 PM
Do you want to know how to better connect with customers? See this article about how #videomarketing enhances brand stories.
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Eric Toda, Airbnb's Head of Social Marketing: "Stories Are Everything"

Eric Toda, Airbnb's Head of Social Marketing: "Stories Are Everything" | Brand Storytelling | Scoop.it
Working at Facebook, Nike and Snapchat taught Eric Toda plenty about marketing. Now at Airbnb, he's partnering with Curalate to turn customers into storytellers.
Everett Bowes's insight:
Too many tweetable nuggets to list from this great post
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The Ultimate List of Websites Every Blogger Should Bookmark

The Ultimate List of Websites Every Blogger Should Bookmark | Brand Storytelling | Scoop.it

How to bookmark websites will depend on the browser you're using. But trust me, it's easy.


Now, let's get bookmarking.


What are some of the best websites that all bloggers should add to their bookmark bar? Check out 30 of the HubSpot blogging team's favorites below. (And be sure to share your own favorites in the comment section.)...


Via Jeff Domansky
Everett Bowes's insight:

Check out this list of the best websites bloggers should bookmark for everyday use.

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Everett Bowes's curator insight, December 15, 2016 9:35 PM

Check out this list of the best websites bloggers should bookmark for everyday use.

CAYOL's curator insight, December 17, 2016 2:49 PM

Check out this list of the best websites bloggers should bookmark for everyday use.

rodrick rajive lal's curator insight, December 20, 2016 11:46 PM
The websites listed in this article are quite handy! I tried the content idea generator. Content marketers will find them helpful.
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How the Brain Processes Different Types of Content [Infographic]

How the Brain Processes Different Types of Content [Infographic] | Brand Storytelling | Scoop.it
Our brains process some content formats differently than others. Learn how your audience responds to your content to tailor your strategy.

Via Kamal Bennani
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Ryan Brown's curator insight, December 5, 2016 1:31 PM
This is a reliable source.
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5 Ways You Can Use Visual Content to Increase Conversion Rates

5 Ways You Can Use Visual Content to Increase Conversion Rates | Brand Storytelling | Scoop.it
Learn the different ways and types of visual content that will help to improve your conversion rates.

Via Kamal Bennani
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Everett Bowes's comment, November 16, 2016 8:27 AM
I think I ignored this article about 5 times before finally ready it. FANTASTIC post!!!!
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Facebook Launches a Unified Inbox for Business on Facebook, Messenger, and Instagram | TechCrunch

Facebook Launches a Unified Inbox for Business on Facebook, Messenger, and Instagram | TechCrunch | Brand Storytelling | Scoop.it

"Facebook is unveiling a new feature that should make it easier for businesses to stay on top of conversations across Facebook, Facebook Messenger and..."


Via Jessica Kelly
Everett Bowes's insight:
Do you think FB is going to succeed in the business space?
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Everett Bowes's comment, November 16, 2016 7:57 AM
This is really interesting. I am looking forward to seeing how this impacts the user.
Everett Bowes's curator insight, November 16, 2016 8:07 AM
Do you think FB is going to succeed in the business space?
Jessica Kelly's comment, November 16, 2016 7:45 PM
Yeah, I'm not sure FB's going to make inroads w/corp users, but I'm sure we'll see it all play out soon enough.
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 Telling a Sales Success Story Using the 3R's Method

 Telling a Sales Success Story Using the 3R's Method | Brand Storytelling | Scoop.it

One of the most important tools in any salesperson’s tool kit consist of success stories that demonstrate capabilities, build credibility, and move the prospect closer to signing on the bottom line. Here’s a template used to describe the three parts of the commonly told success story:


Via Jim Signorelli,Story-Lab, Jeff Domansky
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Mark E. Deschaine, PhD's curator insight, March 21, 2016 8:16 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Miguel Paul Trijaud Calderón's curator insight, March 27, 2016 1:48 PM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Jim Signorelli,Story-Lab's curator insight, April 3, 2016 9:50 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

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Ultimate SEO Tool Kit for 6 Key Tasks (Infographic)

Ultimate SEO Tool Kit for 6 Key Tasks (Infographic) | Brand Storytelling | Scoop.it
“ SEO is a process involving strategies, techniques and tactics to increase visitors to a website by obtaining a high rank on a search engine results page.”
Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 9, 2016 1:44 PM
Are you using SEO as part of your digital marketing program? Then you need this ultimate SEO tool kit for 6 key tasks. 
James Ruesch's curator insight, March 16, 2016 10:17 PM
Are you using SEO as part of your digital marketing program? Then you need this ultimate SEO tool kit for 6 key tasks. 
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The Brain Science Behind Business Storytelling

The Brain Science Behind Business Storytelling | Brand Storytelling | Scoop.it
“ Kendall Haven is a trailblazer. As the lead researcher and indeed, creator of the field of neural and cognitive science of story, he is on the front wave of discovering the catalytic power of story and how it can be used to influence, persuade, and change. He’s also the award-winning author of two books, “Story Proof: The Science Behind the Startling Power of Story” and “Story Smart: Using the Science of Story to Persuade, Inspire, Influence, and Teach.” ”

Via Gregg Morris
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Gregg Morris's curator insight, March 7, 2016 8:49 AM
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massimo facchinetti's curator insight, March 7, 2016 10:08 AM
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Kevin Watson's curator insight, March 11, 2016 5:35 AM
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Instagram: Stop Relying On Hashtags (Paraphrase)

Instagram: Stop Relying On Hashtags (Paraphrase) | Brand Storytelling | Scoop.it
Instagram Says: Stop Relying On Hashtags (Paraphrase) and we think that's a
good thing!
Everett Bowes's insight:
No more over-relying on hashtags... and that's a good thing.
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Digital Branding From Google’s Perspective

Andrew Leonard, Agency Development Manager at Google, talks with Ryan Rieches about micro moments and what companies like Home Depot, Red Roof Inn an

Via Russ Merz, Ph.D.
Everett Bowes's insight:
Looking for Digital Branding Guidelines? See These Best Practices from Google.
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Russ Merz, Ph.D.'s curator insight, March 9, 3:09 PM
Looking for Digital Branding Guidelines? See These Best Practices from Google.
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8 Ways to Spice Up Stories About Your Product

8 Ways to Spice Up Stories About Your Product | Brand Storytelling | Scoop.it
The next time you’re tasked with writing a press release, email sequence or case study, consider turning it into a story. In a world awash with mediocre ‘BUY ME’ marketing, stories can hook people in at deeper level and more inclined to make the relationship monetary.

Via Gregg Morris
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The Danger Of Frothy Startup Stories From The Man Who Made Tech Co's Famous

The Danger Of Frothy Startup Stories From The Man Who Made Tech Co's Famous | Brand Storytelling | Scoop.it
Regis McKenna, Silicon Valley’s cultural shaman, explains why many startups (*cough* Uber) find it hard to live up to their brand stories.

Via Karen Dietz
Everett Bowes's insight:

What a fab post about branding, corporate narratives, and what makes them successful

 

As Regis McKenna says, brand is a memory. He's getting at the dynamics of the story experience here, and the impact of story on corporate culture -- not simplistic messaging. What I love about this article are the points he makes about tech titans like Apple, Intel, Toyota and others who have a corporate narrative that reflects who they are.

 

I also like how he points to HP as a company that lost its narrative, and lost its way in the marketplace.

 

There are many more insights here about startup stories, serial entrepreneurs, pivoting your story when needed, and the link between corporate narratives and success.

 

This is an interview and quick to read, yet full of meaty material.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Karen Dietz's curator insight, March 7, 1:01 PM

What a fab post about branding, corporate narratives, and what makes them successful

 

As Regis McKenna says, brand is a memory. He's getting at the dynamics of the story experience here, and the impact of story on corporate culture -- not simplistic messaging. What I love about this article are the points he makes about tech titans like Apple, Intel, Toyota and others who have a corporate narrative that reflects who they are.

 

I also like how he points to HP as a company that lost its narrative, and lost its way in the marketplace.

 

There are many more insights here about startup stories, serial entrepreneurs, pivoting your story when needed, and the link between corporate narratives and success.

 

This is an interview and quick to read, yet full of meaty material.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Pixar Studios Offers Free Storytelling Lessons Online

Pixar Studios Offers Free Storytelling Lessons Online | Brand Storytelling | Scoop.it
In cooperation with the Khan Academy, Pixar and Disney have been offering Pixar in a Box, an on-going series of behind-the-scenes lessons taught by Pixar's professionals (storytellers, animators, directors, artists, etc.). Subjects have included color science, animation, effects, set

Via Gregg Morris
Everett Bowes's insight:
Best writeup on this I've read.
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Gregg Morris's curator insight, February 20, 6:20 AM
Best writeup on this I've read.
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Landing Page Inspiration | Collect UI Design

Landing Page Inspiration | Collect UI Design | Brand Storytelling | Scoop.it
Landing Page Inspiration — December 2016.
Via Jeff Domansky
Everett Bowes's insight:

Look no further for landing page design inspiration.

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Jeff Domansky's curator insight, January 15, 1:11 AM

Look no further for landing page design inspiration.

Fabien Giuliani's curator insight, January 15, 4:45 AM

Ce que j'ai découvert sur Scoop it!

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Content Marketing Tools: The 9 Best on the Market (According to Users)

Content Marketing Tools: The 9 Best on the Market (According to Users) | Brand Storytelling | Scoop.it
We analyze user sentiment regarding the nine content marketing tools that received the highest user satisfaction ratings on G2 Crowd.

Via Peg Corwin
Everett Bowes's insight:

Content marketers, learn the strengths and weaknesses of the tools Uberflip, Curata, Contently, Ceros, Scoop.it, SnapApp, Skyword, Ion Interactive and Kapost, all in one place.

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Peg Corwin's curator insight, December 10, 2016 2:52 PM

Content marketers, learn the strengths and weaknesses of the tools Uberflip, Curata, Contently, Ceros, Scoop.it, SnapApp, Skyword, Ion Interactive and Kapost, all in one place.

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5 Ways You Can Use Visual Content to Increase Conversion Rates

5 Ways You Can Use Visual Content to Increase Conversion Rates | Brand Storytelling | Scoop.it
Learn the different ways and types of visual content that will help to improve your conversion rates.

Via Kamal Bennani
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Everett Bowes's comment, November 16, 2016 8:27 AM
I think I ignored this article about 5 times before finally ready it. FANTASTIC post!!!!
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Pinterest Debuts Auto-Play Video Ads and Explore Content-Discovery Feature | SocialTimes

Pinterest Debuts Auto-Play Video Ads and Explore Content-Discovery Feature | SocialTimes | Brand Storytelling | Scoop.it
Auto-play video ads have arrived on Pinterest, along with a new Explore content-discovery feature for users.

Via Jessica Kelly
Everett Bowes's insight:
Y'all know by know how I feel about auto-play, right? Content discovery is OK though. 
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Everett Bowes's curator insight, November 16, 2016 8:05 AM
Y'all know by know how I feel about auto-play, right? Content discovery is OK though. 
Everett Bowes's comment, November 16, 2016 8:07 AM
I love this. I like that the video auto plays with no volume, and the audio only kicks in once the video is clicked. could be a cool feature.
Jessica Kelly's comment, November 16, 2016 7:45 PM
I'm not a huge fan of auto-play, but w/o volume is less intrusive, and if it can be opt-out, even better -- I haven't looked under the hood yet. :)
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A Simple Trick to Make Your Content Magnetic and Memorable

A Simple Trick to Make Your Content Magnetic and Memorable | Brand Storytelling | Scoop.it
When visiting my twin sister’s office recently, I pretended to be her and chatted about five minutes with her assistant. It was hard to keep a straight face, but until my sister walked in, he had no idea I was Stephanie and not Melanie. Yes, we’ve pulled that trick a number of times in our many decades of twin life. Most of our close friends can easily tell us apart, but for others it can be disarming. But it’s all in good fun!

There, I’ve told you something personal about myself. There is a lot I could tell you about me that goes beyond my standard corporate bio, and I think B2B content writers need to consider going beyond the corporate template more often.

B2B #content writers need to consider going beyond the corporate template more often @EditorStahl. CLICK TO TWEET
Telling you my twin story doesn’t distinguish me as a subject-matter expert, but it does make me human. And relating to an audience on a more personal level often leads to greater trust (even if I like to trick people).

Creating content isn’t just about marketing, notes John Hall, CEO of Influence & Co. “It’s about affecting behavior.”

Via Jeff Domansky
Everett Bowes's insight:

Practical content marketing tips.

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Comunipedia 3.0 's curator insight, November 16, 2016 2:41 AM
"You need to make sure the degree of trust you offer matches the degree of trustworthiness in the other party. How aligned are your interests with the other party? How similar are the parties’ values, how predictable is the behavior, and how transparent in communicating is the trustee?"
Everett Bowes's comment, November 16, 2016 7:50 AM
This is fantastic on so many levels! Personality, trust, connection, shared values. This hits so many of the major pillars for brand building!
John Mark's comment, November 17, 2016 9:22 AM
How to Solve Hp Printer Problems? Dial Our Toll Free Number 1800-510-7358


https://printertechnicalsupportphone.wordpress.com/2016/11/17/how-to-solve-hp-printer-problems/
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The Sales Email Template That Won 16 New B2B Customers

The Sales Email Template That Won 16 New B2B Customers | Brand Storytelling | Scoop.it
If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%.In about a month of working together I created a single email template that got them more than 16 new customers. But before I reveal the template, let's dig into what was wrong with their previous approach....
Via Jeff Domansky
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Jeff Domansky's curator insight, March 21, 2016 11:24 AM

This sales email template got some serious results. Read it and incorporate its lessons into your process.

Angela Watkins's curator insight, March 21, 2016 7:56 PM
This sales email template got some serious results. Read it and incorporate its lessons into your process.
Dade Ronan's curator insight, March 24, 2016 8:54 AM

This sales email template got some serious results. Read it and incorporate its lessons into your process.

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8 Customer Experience Quotes You Need To Know

8 Customer Experience Quotes You Need To Know | Brand Storytelling | Scoop.it
“8.) RESPECT”
Via Eric_Determined / Eric Silverstein
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Konstantinos Kalemis's curator insight, March 9, 2016 12:42 AM

1.) WORRY ABOUT BEING BETTER

2.) DEVELOP A CORE VALUE SYSTEM3.) CLARITY OF PURPOSE4.) ENABLING YOUR PEOPLE TO BE REAL5.) STRIVING FOR EXCELLENCE6.) HUMILITY7.) LEADERSHIP8.) RESPECT

 

Which quote is your favorite?

ismokuhanen's curator insight, March 22, 2016 8:03 PM

1.) WORRY ABOUT BEING BETTER

2.) DEVELOP A CORE VALUE SYSTEM3.) CLARITY OF PURPOSE4.) ENABLING YOUR PEOPLE TO BE REAL5.) STRIVING FOR EXCELLENCE6.) HUMILITY7.) LEADERSHIP8.) RESPECT

 

Which quote is your favorite?

Michael Allenberg's curator insight, March 26, 2016 3:34 PM

1.) WORRY ABOUT BEING BETTER

2.) DEVELOP A CORE VALUE SYSTEM3.) CLARITY OF PURPOSE4.) ENABLING YOUR PEOPLE TO BE REAL5.) STRIVING FOR EXCELLENCE6.) HUMILITY7.) LEADERSHIP8.) RESPECT

 

Which quote is your favorite?