Did you know a healthy adult takes 12 to 16 breaths in one minute?
But have you ever thought about what can actually happen online in this single minute?
Okay, I will give you an idea… take a look at these numbers from Smart Insights:
4 million search queries per minute 1,388 blog posts are published Facebook users share 3.3 million pieces of content 205 million emails sent 400 hours of video uploaded to YouTube Twitter users tweet nearly 422, 340 times Instagram users post nearly 55,555 new photos Given this crazy amount of activity going on every minute, of every day, the real question is how your content will grab the attention of your target audience. If you really want to attract people, you need to tell a genuine and interesting story.
Stories are a great medium to express your views, impress people and make a human connection with them.
We, humans, are social creatures and we are attracted to stories. Everyone has a story and everyone loves a great story. It gives us a reason to communicate and engage.
Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove.
Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.
How to bookmark websites will depend on the browser you're using. But trust me, it's easy.
Now, let's get bookmarking.
What are some of the best websites that all bloggers should add to their bookmark bar? Check out 30 of the HubSpot blogging team's favorites below. (And be sure to share your own favorites in the comment section.)...
One of the most important tools in any salesperson’s tool kit consist of success stories that demonstrate capabilities, build credibility, and move the prospect closer to signing on the bottom line. Here’s a template used to describe the three parts of the commonly told success story:
“ Kendall Haven is a trailblazer. As the lead researcher and indeed, creator of the field of neural and cognitive science of story, he is on the front wave of discovering the catalytic power of story and how it can be used to influence, persuade, and change. He’s also the award-winning author of two books, “Story Proof: The Science Behind the Startling Power of Story” and “Story Smart: Using the Science of Story to Persuade, Inspire, Influence, and Teach.” ”
The next time you’re tasked with writing a press release, email sequence or case study, consider turning it into a story. In a world awash with mediocre ‘BUY ME’ marketing, stories can hook people in at deeper level and more inclined to make the relationship monetary.
What a fab post about branding, corporate narratives, and what makes them successful
As Regis McKenna says, brand is a memory. He's getting at the dynamics of the story experience here, and the impact of story on corporate culture -- not simplistic messaging. What I love about this article are the points he makes about tech titans like Apple, Intel, Toyota and others who have a corporate narrative that reflects who they are.
I also like how he points to HP as a company that lost its narrative, and lost its way in the marketplace.
There are many more insights here about startup stories, serial entrepreneurs, pivoting your story when needed, and the link between corporate narratives and success.
This is an interview and quick to read, yet full of meaty material.
In cooperation with the Khan Academy, Pixar and Disney have been offering Pixar in a Box, an on-going series of behind-the-scenes lessons taught by Pixar's professionals (storytellers, animators, directors, artists, etc.). Subjects have included color science, animation, effects, set
When visiting my twin sister’s office recently, I pretended to be her and chatted about five minutes with her assistant. It was hard to keep a straight face, but until my sister walked in, he had no idea I was Stephanie and not Melanie. Yes, we’ve pulled that trick a number of times in our many decades of twin life. Most of our close friends can easily tell us apart, but for others it can be disarming. But it’s all in good fun!
There, I’ve told you something personal about myself. There is a lot I could tell you about me that goes beyond my standard corporate bio, and I think B2B content writers need to consider going beyond the corporate template more often.
B2B #content writers need to consider going beyond the corporate template more often @EditorStahl. CLICK TO TWEET Telling you my twin story doesn’t distinguish me as a subject-matter expert, but it does make me human. And relating to an audience on a more personal level often leads to greater trust (even if I like to trick people).
Creating content isn’t just about marketing, notes John Hall, CEO of Influence & Co. “It’s about affecting behavior.”
If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%.In about a month of working together I created a single email template that got them more than 16 new customers. But before I reveal the template, let's dig into what was wrong with their previous approach....
Via Jeff Domansky
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Creating engaging newsletters with your curated content is really easy.