“ In the last episode of Rough Draft, your host Demian Farnworth explored storytelling from a myriad of angles, culminating in a thorough vetting of Joseph Campbell’s Hero’s Journey concept. This time, Demian thoroughly vets Campbell — the man — with superstar Campbell scholar Robert Segal. Professor Segal is an unstoppable fount of knowledge about Campbell and his work, particularly the Hero’s Journey. This is a frolicking good ride for those who love myth, psychology, and storytelling. Not to mention a little treat from your host about 20 minutes in. Not to be missed!”
Via Gregg Morris
“ Storytelling seems to be a buzzword these days when it comes to content creation, but there’s much more to it than you think. And I’m not here to tell you how to incorporate storytelling into your content, because that’s a topic that’s been done over and over. However, what I can do is tell you how to avoid the trap of overdone ideas by using classic storytelling techniques. Helping you consistently create refreshing and amazing pieces of content. Here’s how some classic storytelling techniques will help improve your content marketing.”
Via Gregg Morris
Kurt Vonnegut gained notoriety and acclaim for his novels -- like Breakfast of Champions, “a slippery, lucid, bleakly humorous jaunt through (sick? inhumane?) America circa 1973,” with Vonnegut acting as our Virgil-like companion, Cat's Cradle, a satirical commentary on modern man and his madness,” and Slaughterhouse-Five, “one of the world's great anti-war books. Centering on the infamous fire-bombing of Dresden, Billy Pilgrim's odyssey through time reflects the mythic journey of our own fractured lives as we search for meaning in what we are afraid to know.
“Ron Gutman reviews a raft of studies about smiling, and reveals some surprising results. Did you know your smile can be a predictor of how long you'll live -- and that a simple smile has a measurable effect on your overall well-being? Prepare to flex a few facial muscles as you learn more about this evolutionarily contagious behavior.”
Via Marty Koenig
With 2015 expected to blast past last year’s record setting mark of $1.4 trillion in global online sales, the pressure is on for businesses to create visually appealing ecommerce websites that deliver exciting visual solutions and quick and easy shopping experiences for their consumers.
Gorgeous websites draw in customers and increase the perceived value of the goods or services being offered. The task of designing an ecommerce website, however, need not be intimidating.
Check out our list of 45 beautifully designed ecommerce websites from a variety of industries showcasing different layouts to serve as inspiration for your next project....
The world’s most prestigious startup accelerator Y Combinator published a guide to founding companies called The Startup Playbook. Here are the top tips from YC’s president Sam Altman, accompanied by illustrations from Gregory Koberger.
“ Content marketing is a discipline about storytelling; only in an odd turn of events, it often leads us away from the desire to tell it. We get caught up in engagement metrics, follower numbers and branding. We create content and often lose touch with the big picture, of why we’re creating it in the first place.1 (highlight to tweet) It becomes a task rather than an extension of ourselves, of our company. It’s time to change the message.”
Via Gregg Morris
“ Take a moment to think about the best book you have ever read. Why were you so hooked on it? You couldn’t leave it for days… you sympathized with every emotion the main characters went through. You laughed, cried, and suffered with them. That’s what distinguishes a brilliant author from a mediocre one – that author builds an emotional connection with the readers. Don’t you want to achieve the same influence over your readers? You want to hypnotize them and make them beg for more. There are certain aspects you can pay attention to.”
Via Gregg Morris
“ Your brand story should be the thread which connects your value proposition, team, vision, mission and purpose with your customers, potential customers, audience, community and partners. It's who you are, what you are, why you're in business, where you've been, where you're going, why you're going there, who you've helped and the list goes on.”
Via Gregg Morris
Animated and interactive infographics, especially those designed using HTML5, are quite possibly the future of infographics. Animated infographics engage with viewers better and can help add interest to topics that might otherwise come across as mundane.
Here’s a list of 20 animated and interactive infographics that you can enjoy and find some inspiration from. Do click into the links to get to the full version of the infographics, complete with the animation....
“ Recently, I had the rare opportunity to chat to founding father of modern marketing and expert in leadership, the one and only Seth Godin. As a successful public speaker and bestselling author”
Via José Carlos
Did you ever get the sneaky suspicion that your days could be “so much easier” — if you only had the right tools? Truly, these days, there is software and a dashboard foreverything. The question is: which tools are worth the investment and learning curve? Last month we posted the Top 5 Digital Marketing Trends for 2015, so today we are sharing with you our top 12 favorite marketing tools....
￼These days, content marketing teams are expected to create content in all shapes and sizes. Following the advice of content marketing sages, we’re posting tweets every few hours, blogging every day, podcasting every week, publishing an eBook every month… and the list goes on. Trying to keep up with the seemingly insatiable demand, content teams often feel overwhelmed and stretched too thin. Even worse, all this frenetic activity often lacks an underlying strategy or focus.
But it doesn’t have to be this way. Back in 2010, I proposed the Content Marketing Pyramid — a strategy that allows you to get more out the door with the same effort. It’s done by combining infrequent, time-intensive content with low-effort, recurring content....
According to a recent CMI & MarketingProfs study, 93% of B2B marketers use content marketing across an average of 15 different tactics. But it’s not just quantity that wins with B2B buyers.Individual buyers and buying committees have to sort through a lot of information to make decisions and the marketers that can make the experience of information discovery, consumption and next steps a easy and positive one, will win the day.One of my favorite expressions that illustrates this evolution in B2B content is:Facts Tell, Stories Sell....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.