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Telling Your Story | Flour Mill Media

Telling Your Story | Flour Mill Media | Brand Storytelling | Scoop.it

"At the heart of what people love about small businesses, is the feeling of connection.  People love to know where their money is going.  They love to feel like they know a business owner.  They love to feel a connection to a place or product.

 

This “currency” of storytelling is something that succesful businesses utilize all the time.  Oftentimes it comes in the form of an Origin Story, or the story of how and why a business came into being."

 

Read the full article to hear some famous business origin stories and how to find your origin story by finding your inciting incident by asking:

What inspired you to start your business?Was there a Pain Point that you recognized in the business world? What was that moment like?What problem are you helping your customers solve?Why did you choose to try and solve that specific problem?Was there anything in your childhood, past, or business training that led you to try and solve that problem?Were there any big obstacles that you had to try and overcome to start your business?
Via Kim Zinke (aka Gimli Goose)
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The Secret to Telling a Memorable Story With Your Brand | Vandelay Design

The Secret to Telling a Memorable Story With Your Brand | Vandelay Design | Brand Storytelling | Scoop.it
Good stories leave a lasting impression. Even if the audience can't remember exact details, years down the road, they will still remember if it was...

Via José Carlos
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Kim Zinke (aka Gimli Goose)'s curator insight, July 31, 6:25 PM

Great tips that could be applied to any individual or business wanting to tell their story, whether it's online, a resume, or some other medium.

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10-Step Checklist to Build & Market a Successful App [Infographic]

10-Step Checklist to Build & Market a Successful App [Infographic] | Brand Storytelling | Scoop.it
Building and marketing a successful app may require some hard work but it’s not rocket science you know! Do you want to try it anytime soon? Here’s a 10 Step Checklist to help you on the …

Via Stefano Principato
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The Science of Storytelling [Infographic]

The Science of Storytelling [Infographic] | Brand Storytelling | Scoop.it
Brands use social for storytelling 88 percent of the time.

Via Stefano Principato
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Stefano Principato's curator insight, June 6, 6:17 PM

Brand storytelling tactics focus on different functions of the brain related to understanding and perception.

The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads.

Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.

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4 Ways to Create Engaging Content Users Care About

4 Ways to Create Engaging Content Users Care About | Brand Storytelling | Scoop.it
With so much information readily available competing for readers’ attention, it’s important to create engaging content that benefits the end user. This will develop a loyal reader base, and in tu…

Via Stefano Principato
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Stefano Principato's curator insight, June 9, 3:12 AM

In this post we explore 4 ways to create engaging content that users care about.


Andres Frank's curator insight, June 9, 6:40 AM

Content is the only powerful thing to grab users towards your product 

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Social Brands: The Future of Marketing

Social Brands: The Future of Marketing | Brand Storytelling | Scoop.it
Social Brands: The Future of Marketing Social brands aren't just brands with a social media presence; they're brands that put social thinking at the heart of all their marketing. They're
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17 Storytelling Tips for Startups from Founder Institute Mentor Tyler Crowley

17 Storytelling Tips for Startups from Founder Institute Mentor Tyler Crowley | Brand Storytelling | Scoop.it
The following post is a guest post by Alexis Niki, a Paris-based founder & CEO of StoryNova, which provides concept and story strategy and development
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Rescooped by Everett Bowes from Content Marketing & Content Strategy
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The Power of Visual Communication

The Power of Visual Communication | Brand Storytelling | Scoop.it
The saying “a picture is worth a thousand words” may never has been as true as it is now. As we have dived into the age of social media and our attention span is getting shorter and shorter.
Via Stefano Principato
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Stefano Principato's curator insight, May 2, 3:40 AM

This infographic below takes a look at the power of visual communication and why it is such an integral part of making your message count.


malek's curator insight, May 2, 7:02 AM

All you always wanted to ask about visuals.

Baptiste Morch's curator insight, May 2, 11:51 AM

Cela fait déjà plusieurs années qu'on l'avait remarqué, mais une petite piqûre de rappel ne fait pas de mal : le visuel est essentiel.

Rescooped by Everett Bowes from Content Marketing & Content Strategy
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Turning the Periodic Tables on Marketing

Turning the Periodic Tables on Marketing | Brand Storytelling | Scoop.it
The Periodic Table of Elements, created by Dmitri Mendeleev, is probably the most famous and infographic in history. Since it was published in 1869, the Table of Elements has been a feature of science labs and classrooms in schools all over the world. We’ve grown up with it, but only recently has this infographic taken on a new lease of life.
Via Stefano Principato
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61 Best Social Media Tools for Small Business

61 Best Social Media Tools for Small Business | Brand Storytelling | Scoop.it
“A complete list of social media tools for small business that are easy, useful, and affordable (or free!).”
Via Stefano Principato
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Stefano Principato's curator insight, April 24, 6:53 PM

Hopefully you find one or two here that you can use in your small scale marketing that can get you big results.

Rescooped by Everett Bowes from Public Relations & Social Media Insight
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7 Amazingly simple ways to get more blog comments

7 Amazingly simple ways to get more blog comments | Brand Storytelling | Scoop.it
“Over 90% of everyone that visits your site is going to be a lurker who will never comment, get over it!!”Your blog is part of your social media community and you want community involvement. Encouraging and promoting comments on your blog will lead to a stronger community with more support for your content.“But it’s not that easy. And it’s like the chicken and the egg scenario! You get more comments when you have comments in place already.”So how do you kick off these comments and ensure your blog doesn’t look like a ghost town!...
Via Jeff Domansky
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Jeff Domansky's curator insight, April 25, 3:24 AM

Here are seven simple ways of getting comments from Ian Cleary.

Ivar Brockbernd's curator insight, April 25, 8:46 AM

I like this page because i wanted to know how to get more comments on my scoops.

Ivar Brockbernd's comment, April 25, 9:15 AM
In this artical is explaned how you can get more views at your blogs. The way how the writer wants to bring through the reader is smart. Not very much people set reactions at a blog, he researched how to let the people subscribe your blogs.
Rescooped by Everett Bowes from Content Marketing & Content Strategy
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Visual Content Marketing Look Book

In today’s fast-moving, mobile-centric world, visuals are easy to understand, eminently sharable, and can be used to tell stories and evoke emotions that are much harder to do with words.
Via Stefano Principato
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Stefano Principato's curator insight, April 25, 3:50 AM

25 remarkable examples of visual content marketing

Rescooped by Everett Bowes from Content Marketing & Content Strategy
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LinkedIn Presents: Content Marketing Score and Trending Content

Now, for the first time, you can quantify your content marketing strategy and gain insights for tailoring your content for maximum relevance.
Via Stefano Principato
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Stefano Principato's curator insight, April 26, 3:46 AM

The Content Marketing Score is a recommendation engine that quantifies your impact by measuring your audience’s engagement with your content, benchmarking versus your peer set, and providing recommendations on how to improve. 

Rescooped by Everett Bowes from Content Marketing & Content Strategy
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The Power Of Storytelling As A Strategic Business Tool

The Power Of Storytelling As A Strategic Business Tool | Brand Storytelling | Scoop.it

Storytelling is all about winning hearts and minds. Whether the audience are customers, employees, investors, the board of directors or other stakeholders, the end goal is the same: you have to persuade them to your way of thinking.


Via Stefano Principato
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Stefano Principato's curator insight, April 13, 8:19 AM

Storytelling is a powerful strategic tool for business that can help you to achieve exactly that.

Rescooped by Everett Bowes from Public Relations & Social Media Insight
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The Content Marketing Pyramid: Create More With Less

The Content Marketing Pyramid: Create More With Less | Brand Storytelling | Scoop.it

These days, content marketing teams are expected to create content in all shapes and sizes. Following the advice of content marketing sages, we’re posting tweets every few hours, blogging every day, podcasting every week, publishing an eBook every month… and the list goes on. Trying to keep up with the seemingly insatiable demand, content teams often feel overwhelmed and stretched too thin. Even worse, all this frenetic activity often lacks an underlying strategy or focus.

 

But it doesn’t have to be this way. Back in 2010, I proposed the Content Marketing Pyramid — a strategy that allows you to get more out the door with the same effort. It’s done by combining infrequent, time-intensive content with low-effort, recurring content....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 25, 10:17 AM

Do more Marketing with less. Here's how.

Benjamin Labarthe-Piol's curator insight, August 26, 12:23 AM

Simple and effective  steps for good a good content production routine.

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Why Small Businesses Hate Content Marketing (and What to Do About it)

Why Small Businesses Hate Content Marketing (and What to Do About it) | Brand Storytelling | Scoop.it

Have you ever tried to explain what Content Marketing is to a small business owner?

 

Ever been to a meeting where social media comes up and you’re greeted with blank stares and a “let’s please move on” gaze?

 

And what about the following …“I like the idea, but not right now.”

 

“We just don’t have time.”“I don’t write … ”

 

I could go on, but you get the picture (or like me, you’ve experienced this push-back)....


Via Jeff Domansky
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Rim Riahi's curator insight, June 6, 2:12 AM

Have you ever tried to explain what Content Marketing is to a small business owner?

 

Ever been to a meeting where social media comes up and you’re greeted with blank stares and a “let’s please move on” gaze?

 

And what about the following …“I like the idea, but not right now.”

 

“We just don’t have time.”“I don’t write … ”

 

I could go on, but you get the picture (or like me, you’ve experienced this push-back)....

Chris Agro's curator insight, June 6, 8:11 AM

A good approach discussing content marketing with your customers by  Craig McBreen (@CraigMcBreen) -Chris Agro (@agrotising)

Orlando Delgado's curator insight, June 7, 6:50 AM

Great article about content...

Rescooped by Everett Bowes from Content Marketing & Content Strategy
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8 ways to Promote Your Content with Social Media

8 ways to Promote Your Content with Social Media | Brand Storytelling | Scoop.it
Content is central to most business online marketing strategies these days. But how do you get more people to read your blog? Find out the top ways to promote your content with social media here.

Via Stefano Principato
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Stefano Principato's curator insight, June 7, 12:17 PM

1. Promote with Facebook

  • a. Find a good image.
  • b. Write a compelling headline.
  • c. Edit the description.

2. Promote with Twitter

3. Promote with Google+

4. Promote with LinkedIn

5. Promote with Image Heavy Sites like Pinterest and Instagram

6. Promote with Youtube

7. Promote with RSS Feeds

8. Promote with Social Bookmarks


Rescooped by Everett Bowes from Public Relations & Social Media Insight
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Facts Tell, Stories Sell – How Infotainment Inspires Action in B2B Marketing

Facts Tell, Stories Sell – How Infotainment Inspires Action in B2B Marketing | Brand Storytelling | Scoop.it

According to a recent CMI & MarketingProfs study, 93% of B2B marketers use content marketing across an average of 15 different tactics. But it’s not just quantity that wins with B2B buyers.Individual buyers and buying committees have to sort through a lot of information to make decisions and the marketers that can make the experience of information discovery, consumption and next steps a easy and positive one, will win the day.One of my favorite expressions that illustrates this evolution in B2B content is:Facts Tell, Stories Sell....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 22, 10:31 AM

Just the facts, I mean the story about B2B sales. ;-)

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6 Steps to Build a Social Listening Dashboard |

6 Steps to Build a Social Listening Dashboard | | Brand Storytelling | Scoop.it
“Combine Gmail filters, Feedly updates, Mention alerts, Hootsuite streams and Buffer sharing to make an affordable social listening dashboard.”
Via Stefano Principato
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How to Execute a 15-Word Strategy Statement | HBR

How to Execute a 15-Word Strategy Statement | HBR | Brand Storytelling | Scoop.it
"There is no shortage of stories and anecdotes to illustrate how the best strategies can nearly always be reduced down to a brief but powerful statement and even more ink has been spilled describing the dangers of strategy statements that read like detailed action plans.But how do you go about actually crafting — and using — a 15-word strategy statement?"Read the full article to find out more about the authors approach by getting clients to write a story based on a brief template starting with "Once upon a time there was..." And then see what a swimsuit company was able to do with it.
Via Karen Dietz, Kim Zinke (aka Gimli Goose)
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David Hain's curator insight, April 30, 2:45 AM

What would your change story be?

Kim Zinke (aka Gimli Goose)'s curator insight, May 1, 1:28 AM

Such a simple template that can help provide an outline for your story.


Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition)

Helen Teague's curator insight, May 2, 8:49 AM

love this!

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The Keys To A Successful Documentary Pitch from Hot Docs Pitch Forum 2014

The Keys To A Successful Documentary Pitch from Hot Docs Pitch Forum 2014 | Brand Storytelling | Scoop.it
“ Here are some highlights from the 15th Annual Hot Docs Forum and tips about how to best pitch your documentary project.”
Via Jeremy Wilker
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5 Tips for Creating Landing Pages That Convert

5 Tips for Creating Landing Pages That Convert | Brand Storytelling | Scoop.it
For most of you, creating a landing page that converts is critical for success. Whether you’re doing lead generation, building a subscription list, or closing a sale, the quality of your landing page determines your success.
Via Stefano Principato
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What is a Brand? 10 Traits of Successful Brands

What is a Brand? 10 Traits of Successful Brands | Brand Storytelling | Scoop.it
Different things to different people, that’s what a brand is. Or is that happiness? Well, let’s just say it’s both. Each and every brand means something different to its owners, employees and customers, but all brands do share some common traits.

Via Stefano Principato
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Stefano Principato's curator insight, April 24, 7:05 PM

1. Personal

2. Trustworthy

3. Innovative

4. Passionate

5. Flexible

6. Distinct

7. Competitive

8. Focused

9. Knowledgeable

10. Unique

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Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. | Brand Storytelling | Scoop.it
A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching...Here at BuzzSumo, we’ve analyzed the social share counts of over 100 million articles in the past 8 months. So it’s fair to say we have a pretty good idea of what gets shared the most.There’s always been some nagging questions that we’ve wanted to answer. We came up with this set of questions, hoping to challenge popular assumptions on how to make your content go viral:
Via Jeff Domansky
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Jeff Domansky's curator insight, April 25, 3:49 AM

Invaluable research for content marketers, bloggers, PR pros and anyone interested in what makes great content and what makes it go viral. Recommended reading. 9 / 10

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Internet Users Send 204 Million Emails Per Minute

Internet Users Send 204 Million Emails Per Minute | Brand Storytelling | Scoop.it
...In one minute, email users send 204 million messages, Amazon makes about $83,000 in online sales and Apple users download 48,000 apps. On the social front, Facebook users share 2.46 million pieces of content, 277,000 tweets are tweeted and Tinder users swipe left or right 416,667 times.We've never seen a small town quite like that.The folks at Domo have created an infographic detailing a chunk of the incredible amount of data the Internet generates each minute....
Via Jeff Domansky
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Inside Market Strategy's curator insight, April 25, 9:47 PM

Interesting info here.  I read something similar on CNN.

rodrick rajive lal's curator insight, April 26, 1:10 AM

The quantum of information that is being exchanged on the internet is absolutely mind-boggling! I wonder how much information the individual human mind can process. Soon, even the human mind will have to concede defeat with respect to its ability to process all this information. Does it mark the end of one era and the start of another?

AffiliateMarketHelp's curator insight, April 27, 9:49 PM

So what does this mean for an affiliate marketer?  Do you realize just how much potential for exposure this represents?  Look at all the events transpiring in 'a moment's time'.....awesome, isn't it?

 

This is also an excellent example showing how very important it is to build a targeted list for your particular niche of choice (or several areas if you are so inclined).  Each area must be treated as a unique entity to allow proper attention.  

 

Affiliate marketing is a vast 'realm'; with tools such as those found on my website http://affiliatemarkethelp.com, you can make sure you are doing your utmost to claim and cultivate your "stakehold'.

 

Strive For Success!

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How great marketers tell stories

How great marketers tell stories | Brand Storytelling | Scoop.it

"Former P&G marketing chief Jim Stengel says that the best companies tell two types of stories to build strong and enduring brands."

 

"The Brand Ideal, or Purpose, of Louisville Slugger is "to make players great." That statement could sound like puffery, except that the stories surrounding the brand make it plain and true. This is the case for most Ideal-driven businesses. Stories make the Ideal wheel spin.

 

Much has been written about the importance of storytelling in marketing and management, but nowhere do tales have a taller order than inside the walls of Ideal-driven companies. They bring definition to the Ideal. They authenticate it and animate it. They inspire and direct its activation.  They reaffirm the course and perpetuate the narrative."


Via Gregg Morris
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Pat Heffernan's curator insight, April 20, 3:30 PM

When positive social change is the purpose, good storytelling is just as effective (and essential).