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Everything You Hate About Advertising in One Fake Video That's Almost Too Real

Everything You Hate About Advertising in One Fake Video That's Almost Too Real | Brand Storytelling | Scoop.it
“ Well, this is hilarious on a few different levels. Stock video provider Dissolve has taken the text of Kendra Eash's brilliant advertising takedown, "This Is a Generic Brand Video," originally published by McSweeney's, and set it to actual stock video clips.”
Via Greg Clemett
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Landing Page Inspiration | Collect UI Design

Landing Page Inspiration | Collect UI Design | Brand Storytelling | Scoop.it
Landing Page Inspiration — December 2016.
Via Jeff Domansky
Everett Bowes's insight:

Look no further for landing page design inspiration.

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Jeff Domansky's curator insight, January 15, 1:11 AM

Look no further for landing page design inspiration.

Fabien Giuliani's curator insight, January 15, 4:45 AM

Ce que j'ai découvert sur Scoop it!

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Content Marketing Tools: The 9 Best on the Market (According to Users)

Content Marketing Tools: The 9 Best on the Market (According to Users) | Brand Storytelling | Scoop.it
We analyze user sentiment regarding the nine content marketing tools that received the highest user satisfaction ratings on G2 Crowd.

Via Peg Corwin
Everett Bowes's insight:

Content marketers, learn the strengths and weaknesses of the tools Uberflip, Curata, Contently, Ceros, Scoop.it, SnapApp, Skyword, Ion Interactive and Kapost, all in one place.

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Peg Corwin's curator insight, December 10, 2016 2:52 PM

Content marketers, learn the strengths and weaknesses of the tools Uberflip, Curata, Contently, Ceros, Scoop.it, SnapApp, Skyword, Ion Interactive and Kapost, all in one place.

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5 Ways You Can Use Visual Content to Increase Conversion Rates

5 Ways You Can Use Visual Content to Increase Conversion Rates | Brand Storytelling | Scoop.it
Learn the different ways and types of visual content that will help to improve your conversion rates.

Via Kamal Bennani
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Everett Bowes's comment, November 16, 2016 8:27 AM
I think I ignored this article about 5 times before finally ready it. FANTASTIC post!!!!
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Pinterest Debuts Auto-Play Video Ads and Explore Content-Discovery Feature | SocialTimes

Pinterest Debuts Auto-Play Video Ads and Explore Content-Discovery Feature | SocialTimes | Brand Storytelling | Scoop.it
Auto-play video ads have arrived on Pinterest, along with a new Explore content-discovery feature for users.

Via Jessica Kelly
Everett Bowes's insight:
Y'all know by know how I feel about auto-play, right? Content discovery is OK though. 
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Everett Bowes's curator insight, November 16, 2016 8:05 AM
Y'all know by know how I feel about auto-play, right? Content discovery is OK though. 
Everett Bowes's comment, November 16, 2016 8:07 AM
I love this. I like that the video auto plays with no volume, and the audio only kicks in once the video is clicked. could be a cool feature.
Jessica Kelly's comment, November 16, 2016 7:45 PM
I'm not a huge fan of auto-play, but w/o volume is less intrusive, and if it can be opt-out, even better -- I haven't looked under the hood yet. :)
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A Simple Trick to Make Your Content Magnetic and Memorable

A Simple Trick to Make Your Content Magnetic and Memorable | Brand Storytelling | Scoop.it
When visiting my twin sister’s office recently, I pretended to be her and chatted about five minutes with her assistant. It was hard to keep a straight face, but until my sister walked in, he had no idea I was Stephanie and not Melanie. Yes, we’ve pulled that trick a number of times in our many decades of twin life. Most of our close friends can easily tell us apart, but for others it can be disarming. But it’s all in good fun!

There, I’ve told you something personal about myself. There is a lot I could tell you about me that goes beyond my standard corporate bio, and I think B2B content writers need to consider going beyond the corporate template more often.

B2B #content writers need to consider going beyond the corporate template more often @EditorStahl. CLICK TO TWEET
Telling you my twin story doesn’t distinguish me as a subject-matter expert, but it does make me human. And relating to an audience on a more personal level often leads to greater trust (even if I like to trick people).

Creating content isn’t just about marketing, notes John Hall, CEO of Influence & Co. “It’s about affecting behavior.”

Via Jeff Domansky
Everett Bowes's insight:

Practical content marketing tips.

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Comunipedia 3.0 's curator insight, November 16, 2016 2:41 AM
"You need to make sure the degree of trust you offer matches the degree of trustworthiness in the other party. How aligned are your interests with the other party? How similar are the parties’ values, how predictable is the behavior, and how transparent in communicating is the trustee?"
Everett Bowes's comment, November 16, 2016 7:50 AM
This is fantastic on so many levels! Personality, trust, connection, shared values. This hits so many of the major pillars for brand building!
John Mark's comment, November 17, 2016 9:22 AM
How to Solve Hp Printer Problems? Dial Our Toll Free Number 1800-510-7358


https://printertechnicalsupportphone.wordpress.com/2016/11/17/how-to-solve-hp-printer-problems/
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The Sales Email Template That Won 16 New B2B Customers

The Sales Email Template That Won 16 New B2B Customers | Brand Storytelling | Scoop.it
If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%.In about a month of working together I created a single email template that got them more than 16 new customers. But before I reveal the template, let's dig into what was wrong with their previous approach....
Via Jeff Domansky
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Jeff Domansky's curator insight, March 21, 2016 11:24 AM

This sales email template got some serious results. Read it and incorporate its lessons into your process.

Angela Watkins's curator insight, March 21, 2016 7:56 PM
This sales email template got some serious results. Read it and incorporate its lessons into your process.
Dade Ronan's curator insight, March 24, 2016 8:54 AM

This sales email template got some serious results. Read it and incorporate its lessons into your process.

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8 Customer Experience Quotes You Need To Know

8 Customer Experience Quotes You Need To Know | Brand Storytelling | Scoop.it
“8.) RESPECT”
Via Eric_Determined / Eric Silverstein
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Konstantinos Kalemis's curator insight, March 9, 2016 12:42 AM

1.) WORRY ABOUT BEING BETTER

2.) DEVELOP A CORE VALUE SYSTEM3.) CLARITY OF PURPOSE4.) ENABLING YOUR PEOPLE TO BE REAL5.) STRIVING FOR EXCELLENCE6.) HUMILITY7.) LEADERSHIP8.) RESPECT

 

Which quote is your favorite?

ismokuhanen's curator insight, March 22, 2016 8:03 PM

1.) WORRY ABOUT BEING BETTER

2.) DEVELOP A CORE VALUE SYSTEM3.) CLARITY OF PURPOSE4.) ENABLING YOUR PEOPLE TO BE REAL5.) STRIVING FOR EXCELLENCE6.) HUMILITY7.) LEADERSHIP8.) RESPECT

 

Which quote is your favorite?

Michael Allenberg's curator insight, March 26, 2016 3:34 PM

1.) WORRY ABOUT BEING BETTER

2.) DEVELOP A CORE VALUE SYSTEM3.) CLARITY OF PURPOSE4.) ENABLING YOUR PEOPLE TO BE REAL5.) STRIVING FOR EXCELLENCE6.) HUMILITY7.) LEADERSHIP8.) RESPECT

 

Which quote is your favorite?

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Produce Effective Video Testimonials with These Storytelling Principles

Produce Effective Video Testimonials with These Storytelling Principles | Brand Storytelling | Scoop.it
Patrick Moreau spends his days telling stories through his filmmaking at Stillmotion and helping others learn the power of story through their ...
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102 of the Most Inspiring Storytelling Quotes of All Time - Type A Communications

102 of the Most Inspiring Storytelling Quotes of All Time - Type A Communications | Brand Storytelling | Scoop.it
February 2, 2016 Stories have been shared in every culture for millions of years – starting with rudimentary drawings by people who lived in caves – as a means of.. read more
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Are You Ready To Tell The Right Story?

Are You Ready To Tell The Right Story? | Brand Storytelling | Scoop.it
“Compelling products and services help us to be more of who we want to be. The best product descriptions tell that story.”
Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 10, 2016 3:48 AM

3 recommendations by Bernadette Jiwa  on what your product or service story should do:


1. Affirm the customer’s worldview
What does she care about?
What’s the change she’s hoping for?
How will your product make her become more of who she wants to be?

2. Connect with and speak to her emotions—make her feel something
Why is she considering this product?
How does she feel before she experiences it?
How would she like to feel when she’s used the product?

3. Deliver the information you’ve anticipated she needs to confirm or rationalise her decision
What are the facts she needs to know and why?
What change can she expect after she has used the product?
Remember to show as well as tell.


Would you add any additional recommendations?

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15-Second Films Taking Instagram By Storm

15-Second Films Taking Instagram By Storm | Brand Storytelling | Scoop.it

Shield 5 is a captivating new thriller that follows a wrongfully accused man on the run, desperate to clear his name. It has a lot in common with shows like Homeland and 24, except for one tiny thing: Each episode is only 15 seconds long.Shield 5 is a new dramatic and cinematic series being released on Instagram in installments, just one recent example of what is being labeled as "social cinema." It is the brainchild of British director Anthony Wilcox, who was looking for a quick project to work on while he finished developing a bigger feature. "I’ve done a few short things online as a director-for-hire, and the fast turnaround of those things excited me. I was looking for a way to do that, but telling my own story," Wilcox told Fast Company....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 10, 2016 10:48 PM

Fascinating storytelling and video production debuting on Instagram as "social cinema" starts to grow.

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The State Of Social Selling In 2016 - #Infographic

The State Of Social Selling In 2016 - #Infographic | Brand Storytelling | Scoop.it
This infographic dives deep into the state of Social Selling, reviewing the last 12 months and what to expect in the upcoming year.
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The Ultimate List of Websites Every Blogger Should Bookmark

The Ultimate List of Websites Every Blogger Should Bookmark | Brand Storytelling | Scoop.it

How to bookmark websites will depend on the browser you're using. But trust me, it's easy.


Now, let's get bookmarking.


What are some of the best websites that all bloggers should add to their bookmark bar? Check out 30 of the HubSpot blogging team's favorites below. (And be sure to share your own favorites in the comment section.)...


Via Jeff Domansky
Everett Bowes's insight:

Check out this list of the best websites bloggers should bookmark for everyday use.

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Everett Bowes's curator insight, December 15, 2016 9:35 PM

Check out this list of the best websites bloggers should bookmark for everyday use.

CAYOL's curator insight, December 17, 2016 2:49 PM

Check out this list of the best websites bloggers should bookmark for everyday use.

rodrick rajive lal's curator insight, December 20, 2016 11:46 PM
The websites listed in this article are quite handy! I tried the content idea generator. Content marketers will find them helpful.
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How the Brain Processes Different Types of Content [Infographic]

How the Brain Processes Different Types of Content [Infographic] | Brand Storytelling | Scoop.it
Our brains process some content formats differently than others. Learn how your audience responds to your content to tailor your strategy.

Via Kamal Bennani
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Ryan Brown's curator insight, December 5, 2016 1:31 PM
This is a reliable source.
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5 Ways You Can Use Visual Content to Increase Conversion Rates

5 Ways You Can Use Visual Content to Increase Conversion Rates | Brand Storytelling | Scoop.it
Learn the different ways and types of visual content that will help to improve your conversion rates.

Via Kamal Bennani
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Everett Bowes's comment, November 16, 2016 8:27 AM
I think I ignored this article about 5 times before finally ready it. FANTASTIC post!!!!
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Facebook Launches a Unified Inbox for Business on Facebook, Messenger, and Instagram | TechCrunch

Facebook Launches a Unified Inbox for Business on Facebook, Messenger, and Instagram | TechCrunch | Brand Storytelling | Scoop.it

"Facebook is unveiling a new feature that should make it easier for businesses to stay on top of conversations across Facebook, Facebook Messenger and..."


Via Jessica Kelly
Everett Bowes's insight:
Do you think FB is going to succeed in the business space?
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Everett Bowes's comment, November 16, 2016 7:57 AM
This is really interesting. I am looking forward to seeing how this impacts the user.
Everett Bowes's curator insight, November 16, 2016 8:07 AM
Do you think FB is going to succeed in the business space?
Jessica Kelly's comment, November 16, 2016 7:45 PM
Yeah, I'm not sure FB's going to make inroads w/corp users, but I'm sure we'll see it all play out soon enough.
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 Telling a Sales Success Story Using the 3R's Method

 Telling a Sales Success Story Using the 3R's Method | Brand Storytelling | Scoop.it

One of the most important tools in any salesperson’s tool kit consist of success stories that demonstrate capabilities, build credibility, and move the prospect closer to signing on the bottom line. Here’s a template used to describe the three parts of the commonly told success story:


Via Jim Signorelli,Story-Lab, Jeff Domansky
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Mark E. Deschaine, PhD's curator insight, March 21, 2016 8:16 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Miguel Paul Trijaud Calderón's curator insight, March 27, 2016 1:48 PM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Jim Signorelli,Story-Lab's curator insight, April 3, 2016 9:50 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

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Ultimate SEO Tool Kit for 6 Key Tasks (Infographic)

Ultimate SEO Tool Kit for 6 Key Tasks (Infographic) | Brand Storytelling | Scoop.it
“ SEO is a process involving strategies, techniques and tactics to increase visitors to a website by obtaining a high rank on a search engine results page.”
Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 9, 2016 1:44 PM
Are you using SEO as part of your digital marketing program? Then you need this ultimate SEO tool kit for 6 key tasks. 
James Ruesch's curator insight, March 16, 2016 10:17 PM
Are you using SEO as part of your digital marketing program? Then you need this ultimate SEO tool kit for 6 key tasks. 
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The Brain Science Behind Business Storytelling

The Brain Science Behind Business Storytelling | Brand Storytelling | Scoop.it
“ Kendall Haven is a trailblazer. As the lead researcher and indeed, creator of the field of neural and cognitive science of story, he is on the front wave of discovering the catalytic power of story and how it can be used to influence, persuade, and change. He’s also the award-winning author of two books, “Story Proof: The Science Behind the Startling Power of Story” and “Story Smart: Using the Science of Story to Persuade, Inspire, Influence, and Teach.” ”

Via Gregg Morris
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Gregg Morris's curator insight, March 7, 2016 8:49 AM
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massimo facchinetti's curator insight, March 7, 2016 10:08 AM
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Kevin Watson's curator insight, March 11, 2016 5:35 AM
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3 Storytelling skills 35 business legends, billionaires + TED experts share

3 Storytelling skills 35 business legends, billionaires + TED experts share | Brand Storytelling | Scoop.it
“Facts don’t spark movements; stories do.”
Via Karen Dietz
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Sébastien Nahon's curator insight, March 1, 2016 6:21 AM

This is a quick but powerful read. Author Carmine Gallo has analyzed the most respected leaders and TED presenters and come up with this simple list of 3 storytelling skills they all share.


I love the first one: reframe your internal narrative. Because it's true -- the story you tell yourself is more powerful than any other success factor. So reframe your story when you've outgrown it.


The other 2 are spot on, also. These are really good tips that will improve anyone's leadership or business success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Flurries Unlimited's curator insight, March 10, 2016 10:20 AM

This post shares the importance of storytelling skills. Skills that are imperative in today's business climate, whether speaking or writing. This is what the author found in analyzing leaders and TED presenters:

 

1) Reframe your internal narrative

2) Share stories of triumph over adversity

3) Make personal stories 65% of your presentation.

 

Analyze all your writing--from blog posts to essays to books. Ask yourself this question: What kind of story are you telling and will it touch the emotions of your readers?

 

 

***This review was written by Penelope Silvers for her curated content on "Writing Rightly"***

 

Link to the original article: http://www.businessinsider.com/i-interviewed-35-business-legends-billionaires-and-ted-experts-these-are-the-3-communication-2016-2

 

ismokuhanen's curator insight, March 15, 2016 2:47 PM

This is a quick but powerful read. Author Carmine Gallo has analyzed the most respected leaders and TED presenters and come up with this simple list of 3 storytelling skills they all share.


I love the first one: reframe your internal narrative. Because it's true -- the story you tell yourself is more powerful than any other success factor. So reframe your story when you've outgrown it.


The other 2 are spot on, also. These are really good tips that will improve anyone's leadership or business success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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75 Content Marketing Tools You Can’t Live Without

75 Content Marketing Tools You Can’t Live Without | Brand Storytelling | Scoop.it
Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to ...
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Putting More Emotion In Your Storytelling: New App Toneapi Helps

Putting More Emotion In Your Storytelling: New App Toneapi Helps | Brand Storytelling | Scoop.it
“Toneapi is a Web-based app that analyzes (and potentially improves) the emotional impact of your writing.”
Via Karen Dietz
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Karen Dietz's curator insight, February 8, 2016 2:32 PM

Do your stories carry enough emotion in them? Are they connecting emotionally with your audience? A lot of people struggle with this.


I ran across this app and tried it out over the weekend, thinking this would be really cool and helpful if it works! The results? Mixed.


First, it's fun and easy to play with. Take some text and copy/paste it into their program (free 15 day trial). Then analyze it for emotional content. The app will give you an score on emotional content along with some other neat maps. Then you can optimize your content to bring up your emotional score.


So far so good. I took some of my website text and could see I needed to make some improvements. I followed their suggestions and this is when it didn't work as well as I wanted it to.


For example, the words story and storytelling kept being highlighted as red, meaning they were negatively charged. Hmmmmm. Then other suggested word substitutions just flat out didn't work, probably because the app doesn't read for context, only the emotional value of a word. For example, it rated 'presentation' as neutral. Substitute words had no connection to the word presentation. Other times it worked great, though.


Bottom line, I improved my score slightly. I'm going to continue to play with this however, and see what improvements I can make with both the app and on my own.


Have fun with this one!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

malek's curator insight, February 9, 2016 4:23 PM

For better emotional impact of your writing.

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Create Magnetic Demand With Character Archetypes

Create Magnetic Demand With Character Archetypes | Brand Storytelling | Scoop.it
“ What Is Your Brand’s Personality? What are archetypes? As the Swiss psychiatrist Carl Jung classified them, archetypes are a universal and subconscious concept, “images that are integrally connected to the individual by the bridge of emotions.” Margaret Hartwell is well-versed in Jung’s psychology of archetypes and she brings her expertise to the Business of Story to apply this psychology to brand initiatives, creation, maintenance, and reinvention. As you can see from our resources section, these universal character archetypes have proven to be incredibly powerful in influencing the story of various brands in the world. Margaret shares how business leaders can bring these archetypes to life so that they are empathetic and so that we as consumers have an authentic connection that humanizes the brands in our lives.”
Via Gregg Morris
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What Happens When a Brand Embraces Its Story?

What Happens When a Brand Embraces Its Story? | Brand Storytelling | Scoop.it
“ I love finding brands who have deep-seated community values, who embrace the story of what made them become a brand in the first place, and who have a vision for how they plan to grow into something awesome. Sure, we live in a world where many brands and people are focused on getting ahead and achieving only monetary goals. But there are plenty of brands and marketing teams that enjoy being part of the community and are incorporating a big-picture mentality with story-worthy assets into their business models. And guess what? Consumers, especially millennials, love this.”
Via Gregg Morris
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