Brand Storytelling
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13 Quotes to Inspire Your Inner Storyteller | Inc.

13 Quotes to Inspire Your Inner Storyteller | Inc. | Brand Storytelling | Scoop.it
Everyone loves a good story. As a business owner, storytelling is a critical, but often overlooked, skill. (Storytelling is the best way to put ideas into the world today!

 

Read the full article to see the 13 inspirational storytelling quotes.


Via Kim Zinke (aka Gimli Goose)
Everett Bowes's insight:

My favorite quote in this article, aside from the McKee quote, is "

"The human species thinks in metaphors and learns through stories.” --Mary Catherine Bateson
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 Telling a Sales Success Story Using the 3R's Method

 Telling a Sales Success Story Using the 3R's Method | Brand Storytelling | Scoop.it

One of the most important tools in any salesperson’s tool kit consist of success stories that demonstrate capabilities, build credibility, and move the prospect closer to signing on the bottom line. Here’s a template used to describe the three parts of the commonly told success story:


Via Jim Signorelli,Story-Lab, Jeff Domansky
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Mark E. Deschaine, PhD's curator insight, March 21, 8:16 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Miguel Paul Trijaud Calderón's curator insight, March 27, 1:48 PM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Jim Signorelli,Story-Lab's curator insight, April 3, 9:50 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

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Ultimate SEO Tool Kit for 6 Key Tasks (Infographic)

Ultimate SEO Tool Kit for 6 Key Tasks (Infographic) | Brand Storytelling | Scoop.it
“ SEO is a process involving strategies, techniques and tactics to increase visitors to a website by obtaining a high rank on a search engine results page.”
Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 9, 1:44 PM
Are you using SEO as part of your digital marketing program? Then you need this ultimate SEO tool kit for 6 key tasks. 
James Ruesch's curator insight, March 16, 10:17 PM
Are you using SEO as part of your digital marketing program? Then you need this ultimate SEO tool kit for 6 key tasks. 
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The Brain Science Behind Business Storytelling

The Brain Science Behind Business Storytelling | Brand Storytelling | Scoop.it
“ Kendall Haven is a trailblazer. As the lead researcher and indeed, creator of the field of neural and cognitive science of story, he is on the front wave of discovering the catalytic power of story and how it can be used to influence, persuade, and change. He’s also the award-winning author of two books, “Story Proof: The Science Behind the Startling Power of Story” and “Story Smart: Using the Science of Story to Persuade, Inspire, Influence, and Teach.” ”

Via Gregg Morris
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Gregg Morris's curator insight, March 7, 8:49 AM
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3 Storytelling skills 35 business legends, billionaires + TED experts share

3 Storytelling skills 35 business legends, billionaires + TED experts share | Brand Storytelling | Scoop.it
“Facts don’t spark movements; stories do.”
Via Karen Dietz
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Sébastien Nahon's curator insight, March 1, 6:21 AM

This is a quick but powerful read. Author Carmine Gallo has analyzed the most respected leaders and TED presenters and come up with this simple list of 3 storytelling skills they all share.


I love the first one: reframe your internal narrative. Because it's true -- the story you tell yourself is more powerful than any other success factor. So reframe your story when you've outgrown it.


The other 2 are spot on, also. These are really good tips that will improve anyone's leadership or business success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Flurries Unlimited's curator insight, March 10, 10:20 AM

This post shares the importance of storytelling skills. Skills that are imperative in today's business climate, whether speaking or writing. This is what the author found in analyzing leaders and TED presenters:

 

1) Reframe your internal narrative

2) Share stories of triumph over adversity

3) Make personal stories 65% of your presentation.

 

Analyze all your writing--from blog posts to essays to books. Ask yourself this question: What kind of story are you telling and will it touch the emotions of your readers?

 

 

***This review was written by Penelope Silvers for her curated content on "Writing Rightly"***

 

Link to the original article: http://www.businessinsider.com/i-interviewed-35-business-legends-billionaires-and-ted-experts-these-are-the-3-communication-2016-2

 

ismokuhanen's curator insight, March 15, 2:47 PM

This is a quick but powerful read. Author Carmine Gallo has analyzed the most respected leaders and TED presenters and come up with this simple list of 3 storytelling skills they all share.


I love the first one: reframe your internal narrative. Because it's true -- the story you tell yourself is more powerful than any other success factor. So reframe your story when you've outgrown it.


The other 2 are spot on, also. These are really good tips that will improve anyone's leadership or business success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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75 Content Marketing Tools You Can’t Live Without

75 Content Marketing Tools You Can’t Live Without | Brand Storytelling | Scoop.it
Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to ...
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Putting More Emotion In Your Storytelling: New App Toneapi Helps

Putting More Emotion In Your Storytelling: New App Toneapi Helps | Brand Storytelling | Scoop.it
“Toneapi is a Web-based app that analyzes (and potentially improves) the emotional impact of your writing.”
Via Karen Dietz
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Karen Dietz's curator insight, February 8, 2:32 PM

Do your stories carry enough emotion in them? Are they connecting emotionally with your audience? A lot of people struggle with this.


I ran across this app and tried it out over the weekend, thinking this would be really cool and helpful if it works! The results? Mixed.


First, it's fun and easy to play with. Take some text and copy/paste it into their program (free 15 day trial). Then analyze it for emotional content. The app will give you an score on emotional content along with some other neat maps. Then you can optimize your content to bring up your emotional score.


So far so good. I took some of my website text and could see I needed to make some improvements. I followed their suggestions and this is when it didn't work as well as I wanted it to.


For example, the words story and storytelling kept being highlighted as red, meaning they were negatively charged. Hmmmmm. Then other suggested word substitutions just flat out didn't work, probably because the app doesn't read for context, only the emotional value of a word. For example, it rated 'presentation' as neutral. Substitute words had no connection to the word presentation. Other times it worked great, though.


Bottom line, I improved my score slightly. I'm going to continue to play with this however, and see what improvements I can make with both the app and on my own.


Have fun with this one!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

malek's curator insight, February 9, 4:23 PM

For better emotional impact of your writing.

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Create Magnetic Demand With Character Archetypes

Create Magnetic Demand With Character Archetypes | Brand Storytelling | Scoop.it
“ What Is Your Brand’s Personality? What are archetypes? As the Swiss psychiatrist Carl Jung classified them, archetypes are a universal and subconscious concept, “images that are integrally connected to the individual by the bridge of emotions.” Margaret Hartwell is well-versed in Jung’s psychology of archetypes and she brings her expertise to the Business of Story to apply this psychology to brand initiatives, creation, maintenance, and reinvention. As you can see from our resources section, these universal character archetypes have proven to be incredibly powerful in influencing the story of various brands in the world. Margaret shares how business leaders can bring these archetypes to life so that they are empathetic and so that we as consumers have an authentic connection that humanizes the brands in our lives.”
Via Gregg Morris
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What Happens When a Brand Embraces Its Story?

What Happens When a Brand Embraces Its Story? | Brand Storytelling | Scoop.it
“ I love finding brands who have deep-seated community values, who embrace the story of what made them become a brand in the first place, and who have a vision for how they plan to grow into something awesome. Sure, we live in a world where many brands and people are focused on getting ahead and achieving only monetary goals. But there are plenty of brands and marketing teams that enjoy being part of the community and are incorporating a big-picture mentality with story-worthy assets into their business models. And guess what? Consumers, especially millennials, love this.”
Via Gregg Morris
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8 Wordpress plugins you must have before start your Wordpress Blog - YoloTheme Premium Wordpress Theme

8 Wordpress plugins you must have before start your Wordpress Blog - YoloTheme Premium Wordpress Theme | Brand Storytelling | Scoop.it
WordPress is known as the easiest and most powerful blogging and website content management system. The number of people using WordPress is increasing significantly for last few years and it’s still growing up now.
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Best Website Designs of 2015 - Designmodo

Best Website Designs of 2015 - Designmodo | Brand Storytelling | Scoop.it
We are going to dive into the best website designs of 2015 that were highly and justly rewarded by Designmodo team. See what we've got for you.
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10 Brands That Listen and Tell Powerful Stories

10 Brands That Listen and Tell Powerful Stories | Brand Storytelling | Scoop.it
“ The best way to convert customers into advocates is sharing your brand’s struggles and journey to success (and failure). Here are some powerful brand stories”
Via José Carlos
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Fausto Cantu's curator insight, November 25, 2015 9:22 AM

10 marcas que oyen y cuentan historias poderosas

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The Beautiful Message Joseph Campbell Was Really Trying to Tell Us

The Beautiful Message Joseph Campbell Was Really Trying to Tell Us | Brand Storytelling | Scoop.it
“ In the last episode of Rough Draft, your host Demian Farnworth explored storytelling from a myriad of angles, culminating in a thorough vetting of Joseph Campbell’s Hero’s Journey concept. This time, Demian thoroughly vets Campbell — the man — with superstar Campbell scholar Robert Segal. Professor Segal is an unstoppable fount of knowledge about Campbell and his work, particularly the Hero’s Journey. This is a frolicking good ride for those who love myth, psychology, and storytelling. Not to mention a little treat from your host about 20 minutes in. Not to be missed!”
Via Gregg Morris
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How to Use the 3-Act Structure To Improve Your Content Marketing

How to Use the 3-Act Structure To Improve Your Content Marketing | Brand Storytelling | Scoop.it
“ Storytelling seems to be a buzzword these days when it comes to content creation, but there’s much more to it than you think. And I’m not here to tell you how to incorporate storytelling into your content, because that’s a topic that’s been done over and over. However, what I can do is tell you how to avoid the trap of overdone ideas by using classic storytelling techniques. Helping you consistently create refreshing and amazing pieces of content. Here’s how some classic storytelling techniques will help improve your content marketing.”
Via Gregg Morris
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The Sales Email Template That Won 16 New B2B Customers

The Sales Email Template That Won 16 New B2B Customers | Brand Storytelling | Scoop.it
If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%.In about a month of working together I created a single email template that got them more than 16 new customers. But before I reveal the template, let's dig into what was wrong with their previous approach....
Via Jeff Domansky
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Jeff Domansky's curator insight, March 21, 11:24 AM

This sales email template got some serious results. Read it and incorporate its lessons into your process.

Angela Watkins's curator insight, March 21, 7:56 PM
This sales email template got some serious results. Read it and incorporate its lessons into your process.
Dade Ronan's curator insight, March 24, 8:54 AM

This sales email template got some serious results. Read it and incorporate its lessons into your process.

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8 Customer Experience Quotes You Need To Know

8 Customer Experience Quotes You Need To Know | Brand Storytelling | Scoop.it
“8.) RESPECT”
Via Eric_Determined / Eric Silverstein
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Konstantinos Kalemis's curator insight, March 9, 12:42 AM

1.) WORRY ABOUT BEING BETTER

2.) DEVELOP A CORE VALUE SYSTEM3.) CLARITY OF PURPOSE4.) ENABLING YOUR PEOPLE TO BE REAL5.) STRIVING FOR EXCELLENCE6.) HUMILITY7.) LEADERSHIP8.) RESPECT

 

Which quote is your favorite?

ismokuhanen's curator insight, March 22, 8:03 PM

1.) WORRY ABOUT BEING BETTER

2.) DEVELOP A CORE VALUE SYSTEM3.) CLARITY OF PURPOSE4.) ENABLING YOUR PEOPLE TO BE REAL5.) STRIVING FOR EXCELLENCE6.) HUMILITY7.) LEADERSHIP8.) RESPECT

 

Which quote is your favorite?

Michael Allenberg's curator insight, March 26, 3:34 PM

1.) WORRY ABOUT BEING BETTER

2.) DEVELOP A CORE VALUE SYSTEM3.) CLARITY OF PURPOSE4.) ENABLING YOUR PEOPLE TO BE REAL5.) STRIVING FOR EXCELLENCE6.) HUMILITY7.) LEADERSHIP8.) RESPECT

 

Which quote is your favorite?

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Produce Effective Video Testimonials with These Storytelling Principles

Produce Effective Video Testimonials with These Storytelling Principles | Brand Storytelling | Scoop.it
Patrick Moreau spends his days telling stories through his filmmaking at Stillmotion and helping others learn the power of story through their ...
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102 of the Most Inspiring Storytelling Quotes of All Time - Type A Communications

102 of the Most Inspiring Storytelling Quotes of All Time - Type A Communications | Brand Storytelling | Scoop.it
February 2, 2016 Stories have been shared in every culture for millions of years – starting with rudimentary drawings by people who lived in caves – as a means of.. read more
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Are You Ready To Tell The Right Story?

Are You Ready To Tell The Right Story? | Brand Storytelling | Scoop.it
“Compelling products and services help us to be more of who we want to be. The best product descriptions tell that story.”
Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 10, 3:48 AM

3 recommendations by Bernadette Jiwa  on what your product or service story should do:


1. Affirm the customer’s worldview
What does she care about?
What’s the change she’s hoping for?
How will your product make her become more of who she wants to be?

2. Connect with and speak to her emotions—make her feel something
Why is she considering this product?
How does she feel before she experiences it?
How would she like to feel when she’s used the product?

3. Deliver the information you’ve anticipated she needs to confirm or rationalise her decision
What are the facts she needs to know and why?
What change can she expect after she has used the product?
Remember to show as well as tell.


Would you add any additional recommendations?

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15-Second Films Taking Instagram By Storm

15-Second Films Taking Instagram By Storm | Brand Storytelling | Scoop.it

Shield 5 is a captivating new thriller that follows a wrongfully accused man on the run, desperate to clear his name. It has a lot in common with shows like Homeland and 24, except for one tiny thing: Each episode is only 15 seconds long.Shield 5 is a new dramatic and cinematic series being released on Instagram in installments, just one recent example of what is being labeled as "social cinema." It is the brainchild of British director Anthony Wilcox, who was looking for a quick project to work on while he finished developing a bigger feature. "I’ve done a few short things online as a director-for-hire, and the fast turnaround of those things excited me. I was looking for a way to do that, but telling my own story," Wilcox told Fast Company....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 10, 10:48 PM

Fascinating storytelling and video production debuting on Instagram as "social cinema" starts to grow.

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The State Of Social Selling In 2016 - #Infographic

The State Of Social Selling In 2016 - #Infographic | Brand Storytelling | Scoop.it
This infographic dives deep into the state of Social Selling, reviewing the last 12 months and what to expect in the upcoming year.
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Adobe Reveals The Five “Rules of Engagement” For Online Content

Adobe Reveals The Five “Rules of Engagement” For Online Content | Brand Storytelling | Scoop.it
New report complements earlier study in October, which together are based on a survey of over 12,000 consumers in six countries.
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Online Tool to Assess the Website's Usability: PageGauge

Online Tool to Assess the Website's Usability: PageGauge | Brand Storytelling | Scoop.it
PageGuage is a free online tool to assess the website's usability with automated analysis. Enter website's URL and generate usability score.
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How to Tell an Effective Story with Content

How to Tell an Effective Story with Content | Brand Storytelling | Scoop.it
“ Content marketing is a discipline about storytelling; only in an odd turn of events, it often leads us away from the desire to tell it. We get caught up in engagement metrics, follower numbers and branding. We create content and often lose touch with the big picture, of why we’re creating it in the first place.1 (highlight to tweet) It becomes a task rather than an extension of ourselves, of our company. It’s time to change the message.”
Via Gregg Morris
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Bonaventura Di Bello's curator insight, October 25, 2015 7:53 AM

Utilizzare il contenuto per uno storytelling efficace.

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Tips to Create Emotional Connection with Your Readers

Tips to Create Emotional Connection with Your Readers | Brand Storytelling | Scoop.it
“ Take a moment to think about the best book you have ever read. Why were you so hooked on it? You couldn’t leave it for days… you sympathized with every emotion the main characters went through. You laughed, cried, and suffered with them. That’s what distinguishes a brilliant author from a mediocre one – that author builds an emotional connection with the readers. Don’t you want to achieve the same influence over your readers? You want to hypnotize them and make them beg for more. There are certain aspects you can pay attention to.”
Via Gregg Morris
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