Brand Storytelling
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Rescooped by Everett Bowes from Public Relations & Social Marketing Insight
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What Does Business Storytelling Strategy Look Like?

What Does Business Storytelling Strategy Look Like? | Brand Storytelling | Scoop.it

But what does a content strategy look like? How does it relate to a marketing strategy? How do you know you have it? Here’s a quick summary of what it looks like:

 

You know you have it when you use “outside-in story marketing” with every piece of content.

 

Outside-in story marketing only starts with:

- Capturing the Story Person: a real external business person(s)

-  Capturing the Story Purpose: a realistic business situation(s)

-  Capturing the Story Program: a targeted, realistic story scenario(s)...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 15, 2015 12:26 PM

David Butler shares an excellent business storytelling blueprint. Recommended reading! 9/10

Rescooped by Everett Bowes from Digital Storytelling
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Inisights and Stories Build Authentic Brands

Inisights and Stories Build Authentic Brands | Brand Storytelling | Scoop.it
The Connected Brand  One of the hardest aspects of marketing is to deliver consistent and clear brand communications. Getting a simple brand truth that is central to creating a clear understanding ...

Via José Carlos
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Rescooped by Everett Bowes from Storytelling in business
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Customers Want Emotional Connections, Not Data

Customers Want Emotional Connections, Not Data | Brand Storytelling | Scoop.it
Dad, I have a dream. I want to sell my ideas.”

I was 13 years old. My father looked at me in the way parents sometimes look at their crazy children and said, “Son, I think we have a problem.”

Via Brandon Hoe
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Brandon Hoe's curator insight, April 24, 2013 1:55 PM

You can replace "dream" with story and the article will have even greater impact and relevance. Dreams, after all, are stories about our futures and how we envision the narrative of our lives unfolding. 

 

 

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The Secret to Telling a Memorable Story With Your Brand | Vandelay Design

The Secret to Telling a Memorable Story With Your Brand | Vandelay Design | Brand Storytelling | Scoop.it
Good stories leave a lasting impression. Even if the audience can't remember exact details, years down the road, they will still remember if it was...

Via José Carlos
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Kim Zinke (aka Gimli Goose)'s curator insight, July 31, 2014 6:25 PM

Great tips that could be applied to any individual or business wanting to tell their story, whether it's online, a resume, or some other medium.

Rescooped by Everett Bowes from Storytelling in business
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How can we tell stories with data?

How can we tell stories with data? | Brand Storytelling | Scoop.it
At a recent marketing conference which I presented at, I was approached by the director of market research at an ad agency to ask me for my opinion on a good way to tell stories with data. While t

Via Brandon Hoe
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Brandon Hoe's curator insight, April 26, 2013 12:25 AM

From the pages of my blog on storytelling in business - www.bizstoryteller.com