Brand Storytelling
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Brand Storytelling
Documenting the power of stories in the digital era. Every brand has a story. What' s yours? Where are you telling it?
Curated by Elsa Fernandes
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The Irresistible Power of Storytelling as a Strategic Business Tool

The Irresistible Power of Storytelling as a Strategic Business Tool | Brand Storytelling | Scoop.it
It might seem old-fashioned. But that's what makes it so effective.
Elsa Fernandes's insight:

Budweisser uses the irresistible power of classic storytelling on "Puppy Love". 

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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Brand Storytelling | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.
Elsa Fernandes's insight:

A really complete and simply explained article on the way stories affect our brain. Did you knew than when we are being told a story, not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too? So it's like we were living through the story. 

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Sainsbury's employees share Little Stories

Sainsbury's employees share Little Stories | Brand Storytelling | Scoop.it
If you had a choice between a row of people in "business dress" shaking hands/holding seedlings, or real employees pictured doing their actual jobs, what would you find more interesting and relevan...
Elsa Fernandes's insight:

Instead of stock photography to illustrate stories about employees Sainsbury’s is featuring real employees, doing real jobs and sharing their company stories externally.

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The clues to a great story

The clues to a great story | Brand Storytelling | Scoop.it

Filmmaker Andrew Stanton (Toy Story,WALL-E) shares what he knows about storytelling - starting at the end and working back to the beginning. 

Elsa Fernandes's insight:
20 minutes of pure knowledge about storytelling. According to Andrew the big question is Can you invoke wonder in your audience?

Wonder is honest, innocent and can’t be artificially invoked. The ability to instill wonder in others, to hold them still for a brief moment and make them surrender to wonder, is one of the greatest gifts one person can give to another. The best stories infuse the audience with wonder.
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