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Ad Review: Sprint 'Framily' Is, Frankly, Frightful - AdAge.com

AdAge.com Ad Review: Sprint 'Framily' Is, Frankly, Frightful AdAge.com Besides, by the end of the year, Sprint and former agency Leo Burnett, Chicago, could proudly lay claim to one of the best advertising campaigns of 2013 with "The Important...
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Gamification Engages Job Candidates Beyond Their Resumes

Gamification Engages Job Candidates Beyond Their Resumes | brand storytelling | Scoop.it
You likely don't think of gaming when you think of searching for a new job; but gamification is a burgeoning trend in some companies' hiring process.

Via AIA Worldwide
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Sally Hogshead - Speaker on Innovation in Branding and Marketing

Sally Hogshead is a Hall of Fame speaker, international author, and the world's leading expert on fascination. Growing up with the last name Hogshead would g...
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Goodbye, white papers: 'Marketing apps' engage prospects instead of throwing content at them

Goodbye, white papers: 'Marketing apps' engage prospects instead of throwing content at them | brand storytelling | Scoop.it
Marketing technology vendor Ion Interactive announced this morning that it is pivoting from providing general marketing tools to helping marketers create interactive experiences the company calls "...
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Laura Busche talks Lean branding trends for 2014

Startup brand expert and author Laura Busche sat down with O'Reilly Media to discuss the branding trends she expects us to see in 2014. A few of the nine tre...
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