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Storytelling, brand strategy and transmedia
What is the essence storytelling, how can it be used as a brand strategy and how social media and digital technologies influence the art of telling stories
Curated by Hugo Clery
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Learn The 25 Most Important Moments In Mutant History Before "X-Men: Days Of Future Past" Is Released

Learn The 25 Most Important Moments In Mutant History Before "X-Men: Days Of Future Past" Is Released | Storytelling, brand strategy and transmedia | Scoop.it
What was Magneto doing on the Grassy Knoll, anyway??
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How Ubisoft Plans to Take 'Splinter Cell' Beyond Video Games

How Ubisoft Plans to Take 'Splinter Cell' Beyond Video Games | Storytelling, brand strategy and transmedia | Scoop.it
The gamemaker tapped Starlight Runner to help it chart a transmedia course
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Hi: Narrative mapping the world

Hi: Narrative mapping the world | Storytelling, brand strategy and transmedia | Scoop.it
Every place deserves an atlas,
an atlas is implicit in every place,
and to say that is to ask first of all what a place is.
— Rebecca Solnit…
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Is Transmedia Storytelling the New Digital Marketing?

Is Transmedia Storytelling the New Digital Marketing? | Storytelling, brand strategy and transmedia | Scoop.it

I think it’s safe to say that marketing has changed. A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. It’s about storytelling. And how you tell that story may make or break your business. But the old way of storytelling may not cut it.

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3 Brands That Successfully Used Social Media ARGs to Drive Engagement

3 Brands That Successfully Used Social Media ARGs to Drive Engagement | Storytelling, brand strategy and transmedia | Scoop.it
Alternate reality games (ARGs) are interactive experiences involving multiple platforms to unite players with characters controlled by the game's creator.
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Pixar’s Timeless Rules for Content and Storytelling

Pixar’s Timeless Rules for Content and Storytelling | Storytelling, brand strategy and transmedia | Scoop.it
When Pixar released new marketing material for their upcoming 2013 film Monsters University, it made me ask myself: Has Pixar ever released [..]
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Make Your Brand Story Meaningful - Harvard Business Review

"It's not easy for brands to get their message across in a world of highly fragmented media and dangerously short attention spans. The brands that are able to forge connections with their customers are the ones who are the most gifted storytellers. What makes a story good enough to captivate and motivate your audience?"

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How Twitter Is Reshaping The Future Of Storytelling

How Twitter Is Reshaping The Future Of Storytelling | Storytelling, brand strategy and transmedia | Scoop.it

Rita J. King:  "New mediums aren’t destroying fiction, they’re allowing us to innovate even more in how we create and consume our stories" ...


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Brad Tollefson's curator insight, June 18, 2013 8:08 PM

Reminds me, download Microstyle...

Brad Tollefson's curator insight, June 18, 2013 8:13 PM

How might this deliver in a 48Hr Film Project context?

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Transmedia Project Pitch Sheet

Robert Pratten:  'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'


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Dr. Pamela Rutledge's comment, May 27, 2013 4:26 AM
LucaVanin - It can have the same connotation of untruth in the west; just depends on context (and who's paying!) In Entertainment, of course, no one worries about superficial truth. Even (especially?) in Reality TV. What matters is the universal truth that stories can deliver. That is the real litmus test of truth.
Dolly Bhasin 's curator insight, June 1, 2013 1:06 AM

Excellent article, a must ready for digital story tellers of the 21st century!

Gav Morris's curator insight, June 18, 2013 3:10 AM

Interesting tool that could be adapted, I guess... 

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Converting Our Stories Into Multi-Screen Experiences | Smashing UX Design

Converting Our Stories Into Multi-Screen Experiences | Smashing UX Design | Storytelling, brand strategy and transmedia | Scoop.it
This article talks about 5 concepts of telling multi-screen stories and how we can use them to create exciting, digital experiences.

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siobhan-o-flynn's curator insight, May 14, 2013 7:59 AM

good post  - balances 'how-to' with questions to ask. In the' Immerse People in the Narrative' section,  Walking Dead's use of second screen polling & tracking body counts during episodes was what I would term a 'thin' vs. immersive use of supplemental media/tech. I'm currently working on a case study (stay tuned) that demonstrates highly immersive second screen content.

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How One Do-Gooder Startup Is Using Storytelling To Get People To Care About Its Brand

How One Do-Gooder Startup Is Using Storytelling To Get People To Care About Its Brand | Storytelling, brand strategy and transmedia | Scoop.it
Most of the brands that tout social good as one of their selling points--think Warby Parker and Toms Shoes--realize that storytelling is important.
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Storytelling, brand strategy and transmedia | Scoop.it
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
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Why good storytelling helps you design great products

Why good storytelling helps you design great products | Storytelling, brand strategy and transmedia | Scoop.it
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.
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High Valyrian, anyone? What the 'Game of Thrones' conlangs tell us about language and world-building

High Valyrian, anyone? What the 'Game of Thrones' conlangs tell us about language and world-building | Storytelling, brand strategy and transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, April 16, 2014 4:46 AM


Frank Rose:  "Behind the savage bloodshed, naked power lust, and epic betrayals that make HBO's Game of Thrones so enthralling to watch are the languages created for the show."

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From Comic-Con: A New Transmedia App That Blurs Reality

From Comic-Con: A New Transmedia App That Blurs Reality | Storytelling, brand strategy and transmedia | Scoop.it
For 14 years, Keith Arem has built up a reputation as a top talent director for some of the world’s most popular video games, like Activision’s Call of Duty franchise and Transformers, and Square Enix’s Sleeping Dogs.
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How interactive technology is transforming storytelling

How interactive technology is transforming storytelling | Storytelling, brand strategy and transmedia | Scoop.it
New digital tools are making fiction more immersive and improving audience engagement, writes Naomi Alderman
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Disney launches ‘The Optimist’ alternate reality game spanning social media, Disneyland, ending at the 2013 D23 Expo | Inside the Magic

Disney launches ‘The Optimist’ alternate reality game spanning social media, Disneyland, ending at the 2013 D23 Expo | Inside the Magic | Storytelling, brand strategy and transmedia | Scoop.it
Ever wish you could join Disney in discovering tomorrow's magical secrets? Imagine if Disneyland was nothing compared to what promises ...
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Transmedia: A Filmmakers Foe or Ally?

Transmedia: A Filmmakers Foe or Ally? | Storytelling, brand strategy and transmedia | Scoop.it

Julian Cheevers:  "There’s increasingly a lot of talk about Transmedia storytelling; the idea of taking pieces of a story and systematically putting them across different media touch points for the purposes of creating a unified and coordinated entertainment experience. But why is Transmedia storytelling important for independent filmmakers in particular?"


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RainboWillis's curator insight, June 24, 2013 1:06 PM

The best point touched here, IMO: Greater availability of tools demanding more of artists in order to differentiate their work from their peers'. 

Richard Stadler's curator insight, June 25, 2013 7:18 AM

This could be a subtle shift in content creation. It might work, it might not, but I think test it. It might work for your company/market and not others..

Rob Erickson's curator insight, July 2, 2013 3:49 PM

It's definitely an ally if done the correct way.

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The Ideal Transmedia Parallel Production Process

The Ideal Transmedia Parallel Production Process | Storytelling, brand strategy and transmedia | Scoop.it

Gary Hayes:  "Alongside my day job for the past couple of years and various labs and seminars I have been involved in, one thing that keeps coming up is 'why is the process for making multiplatform so complicated" ...


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Molly Large's curator insight, July 5, 2013 2:49 PM

"Writing" occurs in multiple platforms across multiple media styles, and it's all valid. This graphic does a great job of comparing the writing and development process across genres. 

Charlie Dare's curator insight, July 13, 2013 6:36 PM

Useful comparisons and levels of production development ~

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Creating blockbuster worlds: an interview with Jeff Gomez [#transmedia]

Creating blockbuster worlds:  an interview with Jeff Gomez [#transmedia] | Storytelling, brand strategy and transmedia | Scoop.it

With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?

US based transmedia luminary Jeff Gomez, who has worked on 'blockbuster universes' such as Pirates of the Caribbean, Halo and Avatar, shares some of his expertise with Fiona Milburn.


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XYEYE's curator insight, June 6, 2013 12:18 PM

#XYEYE #transmedia #JeffGomez

Alex Alexander's curator insight, June 26, 2013 12:21 AM

"Interesting take on sub categories of Transmedia. Popularised by Jenkins Transmedia 202: further Reflections,  paper; Transmedia Activism and Transmedia Branding are now becoming organic extensions of Transmedia Storytelling. Looking forward to seeing Jeff in NZ"

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The Story of Salvatore Ferragamo Gets Narrated with a Graphic Novel

The Story of Salvatore Ferragamo Gets Narrated with a Graphic Novel | Storytelling, brand strategy and transmedia | Scoop.it
The Salvatore Ferragamo fashion brand tells the personal story of its founder with a 26-page graphic novel, Making of a Dream, illustrated and written by animator and cartoonist Frank Espinosa.
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How to turn a high concept idea into an actual story

How to turn a high concept idea into an actual story | Storytelling, brand strategy and transmedia | Scoop.it
Every story begins with an idea. What's amazing about science fiction stories is, they often start with a cool idea. Like a spin on space travel or robots that nobody's ever thought of before.
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Microsoft Steps Up Its Storytelling Game with '88 Acres'

Microsoft Steps Up Its Storytelling Game with '88 Acres' | Storytelling, brand strategy and transmedia | Scoop.it
Its first offering is an in-depth exploration of the company's approach to building technology.
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6 TV Ads That Will Grip You With Their Story | Post Advertising, a Story Worldwide blog

6 TV Ads That Will Grip You With Their Story | Post Advertising, a Story Worldwide blog | Storytelling, brand strategy and transmedia | Scoop.it
Most TV ads are in and out of your life in 30 seconds, many of which are ignored or forgotten. To grip audiences, these six ads embraced brand storytelling.
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Using Storytelling to Ignite Word-of-Mouth Marketing / SAY Daily

Using Storytelling to Ignite Word-of-Mouth Marketing / SAY Daily | Storytelling, brand strategy and transmedia | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...
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