I think it’s safe to say that marketing has changed. A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. It’s about storytelling. And how you tell that story may make or break your business. But the old way of storytelling may not cut it.
"It's not easy for brands to get their message across in a world of highly fragmented media and dangerously short attention spans. The brands that are able to forge connections with their customers are the ones who are the most gifted storytellers. What makes a story good enough to captivate and motivate your audience?"
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.
For 14 years, Keith Arem has built up a reputation as a top talent director for some of the world’s most popular video games, like Activision’s Call of Duty franchise and Transformers, and Square Enix’s Sleeping Dogs.
Julian Cheevers: "There’s increasingly a lot of talk about Transmedia storytelling; the idea of taking pieces of a story and systematically putting them across different media touch points for the purposes of creating a unified and coordinated entertainment experience. But why is Transmedia storytelling important for independent filmmakers in particular?"
Gary Hayes: "Alongside my day job for the past couple of years and various labs and seminars I have been involved in, one thing that keeps coming up is 'why is the process for making multiplatform so complicated" ...