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Rescooped by John A. Papa from Transmedia: Storytelling for the Digital Age
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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | Brand storytelling | Scoop.it

Via The Digital Rocking Chair
John A. Papa's insight:

And, Learn......

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KindredReaders's curator insight, January 2, 8:45 AM

great visual reference!

Ali Anani's curator insight, January 2, 10:39 PM

Creative writing in steps

Gennia Holder's curator insight, January 14, 6:50 AM

This a great list, but, perfect?  I don't know about that :)  Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.

 

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Rescooped by John A. Papa from Transmedia: Storytelling for the Digital Age
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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | Brand storytelling | Scoop.it

Via The Digital Rocking Chair
John A. Papa's insight:

And, Learn......

more...
KindredReaders's curator insight, January 2, 8:45 AM

great visual reference!

Ali Anani's curator insight, January 2, 10:39 PM

Creative writing in steps

Gennia Holder's curator insight, January 14, 6:50 AM

This a great list, but, perfect?  I don't know about that :)  Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.

 

Scooped by John A. Papa
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The Science of Storytelling: Why Telling a Story Is the Most Powerful Way to Activate Our Brains?

The Science of Storytelling: Why Telling a Story Is the Most Powerful Way to Activate Our Brains? | Brand storytelling | Scoop.it

While searching for a similar experience in storytelling, insula will relate to the same experience in our brain.

John A. Papa's insight:

Nice insights.. or just parrot word for word in a meeting and you'll probably get promoted

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Rescooped by John A. Papa from The Marketing Technology Alert
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Digital Marketing:The Digital Marketer's Toolbox - Infosys

Digital Marketing:The Digital Marketer's Toolbox - Infosys | Brand storytelling | Scoop.it

Via iNeoMarketing
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iNeoMarketing's curator insight, April 12, 2013 3:23 AM
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Rescooped by John A. Papa from Story and Narrative
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Visual storytelling lessons from Citizen Kane, one of Roger Ebert's favorite films

Visual storytelling lessons from Citizen Kane, one of Roger Ebert's favorite films | Brand storytelling | Scoop.it

"The film was innovative and used techniques in storytelling and production that were not common for the time. There are many things that made the film remarkable, such as the good use of makeup to age the actors, the physicality which Welles brought to the screen, the natural feel of the dialog achieved by allowing actors to cross-talk, the smooth transitions and continuity achieved via J-cuts, unusual camera angles, long scenes without a cut, use of subjective camera, and on and on — but here are a few below from which we can extrapolate lessons for our own presentations or speeches in all their myriad forms."


Via Gregg Morris
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Rescooped by John A. Papa from Multimedia Journalism
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How to improve your writing: free tools and resources

How to improve your writing: free tools and resources | Brand storytelling | Scoop.it

A collection of resources and advice from around the web on bad habits, false starts and ways to become a better writer


Via Andy Bull
John A. Papa's insight:

Free advise that's free and advises for free. It's free

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Rescooped by John A. Papa from Designer's Resources
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Book Paintings by Ekaterina Panikanova | Colossal

Book Paintings by Ekaterina Panikanova | Colossal | Brand storytelling | Scoop.it

Via Mark Strozier
John A. Papa's insight:

Simple Beautiful.. Thery go together

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Ida Brandão's comment, June 14, 2013 5:48 AM
Very creative!
Leslie Minton's curator insight, June 14, 2013 7:26 AM

Interesting idea.. maybe a class project around a unifying theme.

Nataliasterns's curator insight, August 14, 2013 11:31 AM

la construcción de otra cosa desde varias fuentes

Rescooped by John A. Papa from Story and Narrative
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Signorelli's marketing book wins top award

Signorelli's marketing book wins top award | Brand storytelling | Scoop.it

"Veteran Chicago ad man Jim Signorelli's book Storybranding: Creating Standout Brands Through the Power of Story has won the Axiom Gold Medal in the advertising/marketing category in the Axiom Business Book Awards competition. The awards honor the best business books published during the past year.

 

Signorelli wrote his book to help businesses understand how they can establish — or revitalize — their identities in order to stand out among competitors. The book talks about a brand as the story's "protagonist" that must surmount certain obstacles to achieve lasting relationships with consumers."


Via Gregg Morris
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