"The film was innovative and used techniques in storytelling and production that were not common for the time. There are many things that made the film remarkable, such as the good use of makeup to age the actors, the physicality which Welles brought to the screen, the natural feel of the dialog achieved by allowing actors to cross-talk, the smooth transitions and continuity achieved via J-cuts, unusual camera angles, long scenes without a cut, use of subjective camera, and on and on — but here are a few below from which we can extrapolate lessons for our own presentations or speeches in all their myriad forms."
"Veteran Chicago ad man Jim Signorelli's book Storybranding: Creating Standout Brands Through the Power of Story has won the Axiom Gold Medal in the advertising/marketing category in the Axiom Business Book Awards competition. The awards honor the best business books published during the past year.
Signorelli wrote his book to help businesses understand how they can establish — or revitalize — their identities in order to stand out among competitors. The book talks about a brand as the story's "protagonist" that must surmount certain obstacles to achieve lasting relationships with consumers."
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