"Veteran Chicago ad man Jim Signorelli's book Storybranding: Creating Standout Brands Through the Power of Story has won the Axiom Gold Medal in the advertising/marketing category in the Axiom Business Book Awards competition. The awards honor the best business books published during the past year.
Signorelli wrote his book to help businesses understand how they can establish — or revitalize — their identities in order to stand out among competitors. The book talks about a brand as the story's "protagonist" that must surmount certain obstacles to achieve lasting relationships with consumers."
Via Gregg Morris