Brand Story Telling
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Brand Story Telling
Brand Stories & Content Strategy that makes sense -- not noise
Curated by Jennifer Capo
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Learn | LiveLine Explained

LiveLine 101: start line, course boundary, layline grid showing distance to next mark, circles identify the mark zone, finish line www.americascup.com...
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UNTHINK, the Facebook Alternative

UNTHINK, the Facebook Alternative | Brand Story Telling | Scoop.it

The interesting part is the consumers pick the brands they want to sponsor their sites.   Smart idea -- not sure about execution.

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Research Watch: Colloquy Gauges Global Outlook for Brand Loyalty

Research Watch: Colloquy Gauges Global Outlook for Brand Loyalty | Brand Story Telling | Scoop.it

Global Brands and audience response - research shows that international acceptance is something to consider.

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Ferrari Tailors Its Cars to Its Consumers

Ferrari Tailors Its Cars to Its Consumers | Brand Story Telling | Scoop.it

Brands that tailor make to consumers.

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Goal-Oriented: Pepsi Refresh Helps the Blind Find the Sound of Football

Goal-Oriented: Pepsi Refresh Helps the Blind Find the Sound of Football | Brand Story Telling | Scoop.it
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Social media presents opportunities, dilemmas for retailers

Social media presents opportunities, dilemmas for retailers | Brand Story Telling | Scoop.it
Companies are using social media to promote products and handle customer relations.
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Marketing must be in the service of the user

Marketing must be in the service of the user | Brand Story Telling | Scoop.it
Todays business has to focus on people and marketing must be in the service of the user by helping them solve their problems.
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waterdotorg's Photostream

waterdotorg's photostream...
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In building a personal brand, I am telling my life stories through food and recipe. Here is an example of a sweet and sour moment.

In building a personal brand, I am telling my life stories through food and recipe. Here is an example of a sweet and sour moment. | Brand Story Telling | Scoop.it
Life is a series of moments stirred together into our personal recipes. Moments come quickly and melt into new ones before you taste them unless you are alive in the now. These are my observations on a few of those moments.
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Why CEOs should learn to tell stories - Related Stories - SmartBrief on Leadership

Great leaders know how to inspire people with carefully chosen parables, says Stephen Denning. "The great religious leaders, philosophers, generals, [political] leaders ... were all great storytellers," he says.
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Gap's New Global Brand Story: Denim, Design, Food Trucks and a Dog Named Louie

Gap's New Global Brand Story: Denim, Design, Food Trucks and a Dog Named Louie | Brand Story Telling | Scoop.it
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The story of Gucci - The Guardian

The story of Gucci - The Guardian | Brand Story Telling | Scoop.it
The GuardianThe story of GucciThe GuardianAt a time when it was hard to find quality leather, Gucci hit upon an alternative: the embossed canvas that is now a mainstay of the brand.
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Telling Your Brand’s Story On Twitter | CEO.com

Telling Your Brand’s Story On Twitter | CEO.com | Brand Story Telling | Scoop.it
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Learn New Tech | Liveline - America's Cup Uncovered

Revolutionary Graphics System called 'LiveLine'. Boundary lines and field of play introduced to the sport of sailing. Feed from America's Cup Uncovered www.a...
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Best Global Brands Using Apps to Market

Best Global Brands Using Apps to Market | Brand Story Telling | Scoop.it
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Communispace Builds Fan Camps for Brands

Communispace Builds Fan Camps for Brands | Brand Story Telling | Scoop.it

I believe that this is a prime example of why CONSUMER INSIGHTS are the heart of brands today.   @digitalthred

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ASICS Cheers on New York City Marathon with Transit Experience

ASICS Cheers on New York City Marathon with Transit Experience | Brand Story Telling | Scoop.it
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CMO's are at the Crossroads of Customer Transactions and Engagement Brian Solis

CMO's are at the Crossroads of Customer Transactions and Engagement Brian Solis | Brand Story Telling | Scoop.it
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Digital Storytelling: Connect, Communicate and Collaborate

Digital Storytelling is the practice of combining narrative with digital content, including images, sound, and video, to create a short movie, typically with a strong emotional component. Digital s...
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Dowling | Duncan – SquareSpot name & identity

Dowling | Duncan – SquareSpot name & identity | Brand Story Telling | Scoop.it
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Storytelling in the Post-Advertising Age | Story Worldwide

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Did You Know: Skitch for Visually Telling a Story

Did You Know: Skitch for Visually Telling a Story | Brand Story Telling | Scoop.it
Have you tried #Skitch?It's a great way to annotate photos or graphics to get your point across: http://t.co/P1o9MA45...
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Beyond Your Messaging- What’s Your Story?

Beyond Your Messaging- What’s Your Story? | Brand Story Telling | Scoop.it
Answer the biggest questions about your brand to give it a true identity and the customer a clear choice.
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The story behind some of the world’s most recognizable tech brands

The story behind some of the world’s most recognizable tech brands | Brand Story Telling | Scoop.it
Have you ever wondered how company's settle on a name? We've put together a list of over 30 tech companies and how their founders made that important decision. From home towns, to birthdays, ...
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Business Blogs » Blog Archive » 5 Ways Customer Stories Build Brands

Ask a marketing expert how to build brands and one of the common answers you’re likely to get again and again is a single word -- storytelling.
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