Brand Stories
4.9K views | +0 today
Follow
Brand Stories
Brand Building Through Storytelling
Curated by Omar Kattan
Your new post is loading...
Your new post is loading...
Scooped by Omar Kattan
Scoop.it!

Brand Storytelling Spotlight: Sweet Leaf Tea

Brand Storytelling Spotlight: Sweet Leaf Tea | Brand Stories | Scoop.it

To illustrate the power of brand storytelling, I've decided to start featuring brands that get it.

 

Sometimes a brand’s story is the only deciding factor between you and the other guy for consumers like me. And that was the case for Sweet Leaf Tea.

 

Fortunately, in addition to taking the time to design a great label, the company also takes the time to brew and bottle a delicious tea.

 

Right before I began writing this post, I decided to find out if Sweet Leaf Tea had gone the extra step and shared their story online. I’m happy to say that I was not disappointed.

more...
No comment yet.
Scooped by Omar Kattan
Scoop.it!

Evolution of The Brand Protagonist [1950s - Today] | Brand Stories

Evolution of The Brand Protagonist [1950s - Today] | Brand Stories | Brand Stories | Scoop.it

Brand protagonists have one role; to sell more products or services by mirroring society’s values and beliefs.  As the decades rolled by, they adapted accordingly. Sometimes, if they were charismatic enough, they even influenced culture.

 

Throughout the decades one thing remained a constant; a brilliant underlying storyline at the heart of each campaign.

more...
No comment yet.
Rescooped by Omar Kattan from Transmedia: Storytelling for the Digital Age
Scoop.it!

Every Platform Tells a Story: Transmedia has the power to make any topic more vivid and personal

Every Platform Tells a Story: Transmedia has the power to make any topic more vivid and personal | Brand Stories | Scoop.it

Peter Gutierrez: "When Andy Plemmons, a progressive media specialist at David C. Barrow Elementary in Athens, GA, was asked to help create a set of interdisciplinary lessons for fifth graders to learn about September 11, 2001, he naturally took a transmedia approach."


Via The Digital Rocking Chair
more...
No comment yet.
Rescooped by Omar Kattan from StoryBranding: How brands can embrace the power of story
Scoop.it!

Part II of StoryBranding Video Series

StoryBranding Part II-How it works- Learn about how the persuasive powers of story can be applied to your brand.

Via Jim Signorelli,Story-Lab
more...
Karen Dietz's comment, May 19, 2012 11:23 AM
Welcome to Scoop.it Jim! Hope you have fun curating your content on story branding :) See you 'round the curators 'hood :)
Scooped by Omar Kattan
Scoop.it!

Business, Branding and the Art of Storytelling

Business, Branding and the Art of Storytelling | Brand Stories | Scoop.it
One of the most compelling ways to launch and build a business or brand is to create a legend around it.
more...
No comment yet.
Scooped by Omar Kattan
Scoop.it!

StoryBranding™ Video Part III

Success Stories, Sad Stories. How StoryBranding has worked for some brands and how it could have worked for others.
more...
No comment yet.
Rescooped by Omar Kattan from Story and Narrative
Scoop.it!

The Art of Storytelling - for Innovation

The Art of Storytelling - for Innovation | Brand Stories | Scoop.it

Using storytelling for powering innovation and navigating change. Noelle Chun,

 

Storyteller & Digital Strategist for Yahoo!, provides “a highly tactical, practical useful guide to storytelling in a corporate setting”.

 

In her presentation, she answered some common questions about corporate storytelling.


Via Gregg Morris
more...
No comment yet.
Rescooped by Omar Kattan from How to find and tell your story
Scoop.it!

8 Tips for nonprofit storytelling | Pamela Grow

8 Tips for nonprofit storytelling | Pamela Grow | Brand Stories | Scoop.it

What's your story? Finding and telling an organization's most compelling stories is always my first step in the consulting process.

 

Storytelling is the foundation of every successful fundraising program.  It’s not magic. What stories tug at your heartstrings? Don’t be afraid of emotion, seek it out.

 

Here are eight tips to get you started...


Via Kim Zinke (aka Gimli Goose)
more...
No comment yet.
Rescooped by Omar Kattan from Creativity as changing tool
Scoop.it!

Using Storytelling to Create a Consistent Brand Communication Strategy | creativeadworks.com

Using Storytelling to Create a Consistent Brand Communication Strategy | creativeadworks.com | Brand Stories | Scoop.it
Isn’t storytelling an overhyped branding word?
Actually, no. Storytelling can be a very important branding tool, if you know how to use it to your advantage. Storytelling is not an overhyped branding word, but a means of focusing your communication around a central theme and creating consistent brand messages. Furthermore, narrative has been argued to be a very natural occurrence in the human brain, as a natural way of making sense of the world and our experiences, and storing and understanding memories. Things are easier to understand in story form, which makes storytelling a useful tool to explain complicated business concepts/ideas, brand values, etc to your stakeholders.

Via Kathy Hansen, Francesco Pintus
more...
No comment yet.
Scooped by Omar Kattan
Scoop.it!

Essential Components of Brand Storytelling

Essential Components of Brand Storytelling | Brand Stories | Scoop.it

Brand storytelling has been a popular topic for some time now, but several pieces recently stood out to us. Each of them highlight the importance of elevating storytelling from a series of distinct stories to a larger, more powerful narrative.

more...
No comment yet.
Scooped by Omar Kattan
Scoop.it!

Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | Brand Stories | Scoop.it
In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival.
more...
No comment yet.
Scooped by Omar Kattan
Scoop.it!

Miracle Whip Unveils #Storytelling Campaign

Miracle Whip Unveils #Storytelling Campaign | Brand Stories | Scoop.it

Sometimes the best brand story is a confession.

 

Torch-wielding mob, literary references urge consumers to 'keep an open mouth'...
more...
No comment yet.
Scooped by Omar Kattan
Scoop.it!

Johnnie Walker: Taking ‘The Quest’ Narrative Online [TIPS] | Brand Stories

Johnnie Walker: Taking ‘The Quest’ Narrative Online [TIPS] | Brand Stories | Brand Stories | Scoop.it

Where I come from, Johnnie Walker is the undisputed King of Whiskey.  I practically grew up on it.

 

Black Label was my beverage of choice. It was at every party, all weddings, births, graduations and most funerals. In a nutshell, if you you didn’t serve it, you’d hear about it!

 

It wasn’t until I started working in advertising that I began to appreciate the reasons behind JW’s success.  They have a fantastic story and they’re brilliant at telling it…

 

more...
No comment yet.
Scooped by Omar Kattan
Scoop.it!

StoryBranding Part I

What is StoryBranding™? Part I. Jim Signorelli presents an approach to branding that draws on the persuasive power of stories. In this episode, he explains t...
more...
No comment yet.
Rescooped by Omar Kattan from Story and Narrative
Scoop.it!

Seven tips in digital storytelling from the New York Times and CNN

Seven tips in digital storytelling from the New York Times and CNN | Brand Stories | Scoop.it

"We are in a golden age of storytelling" was the message shared by the New York Times's assistant managing editor Jim Roberts early on in a session at the News World Summit today named 'Obituary: The death of the traditional news story".

 

For Roberts, this "death" was not something he is particularly worried about - as opposed to the risks being faced by foreign correspondents and issues relating to press freedom. When it comes to the evolution of the news story he said journalists have an "infinitely flexible" and "limitless" toolbox they can use "to employ their craft" on digital platforms.

 

[Image credit: Wiertz Sébastien on Flickr. Some rights reserved]


Via Gregg Morris
more...
No comment yet.
Rescooped by Omar Kattan from Oxytonic
Scoop.it!

The role of social media in brand storytelling

The role of social media in brand storytelling | Brand Stories | Scoop.it
Brand storytelling is a bit of a buzzword right now. You can’t read a magazine, blog or agency website without it cropping up in some form or other. I guess it’s not rocket science; people love stories.

Via Ari Kopoulos
more...
No comment yet.
Rescooped by Omar Kattan from Just Story It! Biz Storytelling
Scoop.it!

The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google

The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google | Brand Stories | Scoop.it

And, last Saturday morning, before I got up and on with my day, I watched his short film entitled ‘Guthrie Beach Raft’ and it got me thinking about the power of storytelling in marketing.

 

Yes, successful marketing is all about emotions -- not facts.

 

There are two videos to view here that make the author's point. The first video is OK -- for whatever reason it didn't really grab me.

 

But the second video about Google Chrome is a hit! That's because it tells a very engaging story about how someone uses Google's integrated suite of tools. It's brilliant.

 

Enjoy both of these -- and take these lessons to heart. When creating your content, decide which emotions you want to evoke in your audience and then craft your material to evoke those. 

 

As the author says, "Sometimes, facts and figures are great, but if you’re really looking to create loyalty and build a relationship with your audience then creating an emotional bond is the way forward."


Via Karen Dietz
more...
No comment yet.
Rescooped by Omar Kattan from Just Story It! Biz Storytelling
Scoop.it!

CharacterLab :: Figuring Out Your Brand Story Persona

CharacterLab :: Figuring Out Your Brand Story Persona | Brand Stories | Scoop.it

While it may not have been popular marketing theory at the time, the most successful brands figured out decades ago that it takes character to turn a product into a brand. When a brand has character, it takes on an identity of its own. Its every word, gesture, action, became natural expressions which make the brand instantly recognizable.

 

What is the character or persona of your brand? The company Added Value has a tool called CharacterLab that helps you figure this out.

 

There is a free demo to try at this site. The demo will give you a series of photos and characteristics to rank. At the end it will give you the character/persona of your business -- if you are a sole proprietor.


Via Karen Dietz
more...
No comment yet.
Rescooped by Omar Kattan from Transmedia: Storytelling for the Digital Age
Scoop.it!

Trion releases Defiance feature video, details 'transmedia' #Storytelling synergy

Trion releases Defiance feature video, details 'transmedia' #Storytelling synergy | Brand Stories | Scoop.it

Jef Reahard: "Trion has released a new making-of featurette for Defiance, its "transmedia" property that includes a sci-fi shooter MMO and a Syfy television series."

 

Defiance the game takes place in the bombed out ruins of a post-alien-invasion San Francisco, while Defiance the TV show is set in and around St. Louis, Missouri.

 

Despite the location differences, Trion says that the events of the virtual world will affect those of the show and vice versa. How so (and how much)? That remains to be seen, but Shacknews has a game preview that sheds a little light on the subject.


Via The Digital Rocking Chair
more...
No comment yet.
Rescooped by Omar Kattan from How to find and tell your story
Scoop.it!

Adam Westbrook: Want to be a Digital Storyteller? Just do it | Paper.li

Adam Westbrook: Want to be a Digital Storyteller? Just do it | Paper.li | Brand Stories | Scoop.it

Do you want to tell digital stories that touch people? As a journalist, in marketing or education, or as a personal publishing project?

I know that many people do, and that’s why I got quite excited about a beautiful digital book that I came across last week, Inside the Story. In it, 24 master digital storytellers share one piece of advice each, and the result is a thought-provoking and inspiring reference for all digital storytellers.

Adam sent hundreds of emails over a period of months getting the best film-makers, journalists and designers to contribute. (That’s him above, interviewing a soldier in Iraq.) And he agreed to share some tips on producing great digital stories for this article.


Via Kim Zinke (aka Gimli Goose)
more...
No comment yet.
Scooped by Omar Kattan
Scoop.it!

Brand Storytelling: 3 Compelling Reasons To Tell YOUR Story

Brand Storytelling: 3 Compelling Reasons To Tell YOUR Story | Brand Stories | Scoop.it
Brand Storytelling: 3 Compelling Reasons To Tell YOUR Story...

 

1) Stories are memorable

 

2) Stories have legs

 

3) Stories drive action

 

Read more...

more...
No comment yet.
Scooped by Omar Kattan
Scoop.it!

Coke, Nike succeed with new style of brand storytelling online

Coke, Nike succeed with new style of brand storytelling online | Brand Stories | Scoop.it
The focus is not on product but on driving an emotional connection, and social media leads the way...
more...
No comment yet.
Scooped by Omar Kattan
Scoop.it!

A Fairytale Brand Story [FAIL] from FedEx: Enchanted Forest | Brand Stories

A Fairytale Brand Story [FAIL] from FedEx: Enchanted Forest | Brand Stories | Brand Stories | Scoop.it

A valiant attempt at storytelling from FedEx to promote their EarthSmart campaign, “solutions for a sustainable world”. But a fail in my opinion.

 

Watch the fairytale-styled ad commissioned by BBDO New York and produced at Psyop

 

more...
No comment yet.
Rescooped by Omar Kattan from Story and Narrative
Scoop.it!

What is the rosin in your brand storytelling?

What is the rosin in your brand storytelling? | Brand Stories | Scoop.it
I always assumed that rosin made it easier to play the violin, that is, I thought rosin, a slippery substance used to make it easier to solder electrical connections, made the bow glide over the strings. But it is actually just the opposite — rosin is used to improve the friction or grip for the bow (and ballet slippers and hand grips). I got it completely wrong. Which made me really think about something:

 

What is the rosin in your brand storytelling?

W

hat is it that causes the friction, the grip and the interest in your story?

 

[Image credit: Wikipedia]


Via Gregg Morris
more...
No comment yet.