Once example that caught my eye… how PurinaONE uses Facebook.
Pet brand PurinaONE tells pet stories to stand out on Facebook.
They use longer posts, supplemented with pictures that tell compelling stories. The posts are well written and inspire engagement from their fans. Each piece of content is highly relevant to the brand’s audience.
Their posts garner thousands of likes and ignite passionate conversations. They’ve tapped into the emotion trigger to host the conversation and own a lucrative content niche. Brilliant.