There are four core stories, whether you’re a solo entrepreneur or an enterprise.
1) How you got started and your solution – what obstacles did you overcome?
2) People and results – who do you serve and what do you do for them?
3) The future – what’s your vision and what are you struggling with and overcoming?
4) My story – what’s my committment, why do I do what I do, what keeps me going?
Via eva snijders