If you’re a regular reader of this blog you’ll know how much I like to harp on about brands needing to “own their conversation”. Till this day, it still baffles me to see how many brands completely miss out on this golden opportunity.
In most cases it’s the older more established brands that seem to fall into this category, mainly due to the fact that they’re more risk averse.
Sometimes it takes a smaller company to show traditional well established ones how to build a brand in a new age. Storytelling is at the heart of it and Dive Rite is one such company.