TV is changing, in the last few months I have seen much more dynamic adverts wanting you to participate with browser based games or that of the browser itself.
The big players of search are battling out with new commercials trying to gain interest and promote awareness. The browser story war is in full swing, what sides are there? Microsoft V Google.
These promotional browser commercials used to drive usage. Drawing and retaining new users to browsers rather than to actually sell products or services, in the traditional way. As well as being quite surprisingly entertaining on a level that quite frankly that most product orientated commercials have failed to do.
Google jumped off with a big push for Google Chrome, showcasing a success story of Jamal Edwards the founder of SBTV.
Some time later after Google has put out a couple of commercials, we see Microsoft outputting a video commercial. I say video because its beyond TV we see these Ads. Sometimes just before YouTube videos (even Microsoft’s IE one!). And why shouldn’t we? It is a video format nothing should be kept for one viewing platform. Should we have to watch a compulsory 15+ second
commercial? That’s another question.
Then came the question, Who is winning the browser story wars?