Brand Stories
Follow
Find
4.1K views | +5 today
 
Scooped by Omar Kattan - New Age AdMan
onto Brand Stories
Scoop.it!

Future of Package Delivery: The Bufferbox Story - Brand Stories - New Age Brand Building - Brand Storytelling

Future of Package Delivery: The Bufferbox Story - Brand Stories - New Age Brand Building - Brand Storytelling | Brand Stories | Scoop.it

Storytelling for Tech start-ups is as essential as the business plan itself. 

Angels and VCs alike are often looking to invest in the people behind the business; their story if you will. 

The story of Bufferbox is case in point. Have you heard of them? Would you invest?

more...
No comment yet.
Brand Stories
Brand Building Through Storytelling
Your new post is loading...
Your new post is loading...
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

Why Brand Storytelling Works

Why Brand Storytelling Works | Brand Stories | Scoop.it
Storytelling is an ancient human occupation. There’s not a culture on Earth without its rich share of myths and legends—and its tawdry gossip and scary stories. We’ve had tales as long we’ve had language; further, we’ve had them as long as we’ve had visual imagery, as the magnificent Paleolithic cave paintings of Europe and the narratives they seem to convey attest to.By considering the effects of a fine-crafted yarn on our brains, modern psychological research seems to bear out the deep roots storytelling has in our species. For one thing, studies suggest
Omar Kattan - New Age AdMan's insight:

The vivid language and narrative momentum of stories, some studies show, stimulate our brains to a significant degree. As fascinating as this research is and will surely continue to be, you don’t need it to detect the power of a saga or a yarn: You feel it right in your blood and your bones.


Read more of my views on why Brand Storytelling works

more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

7 Brand Story Archetypes that Changed the World - Brand Stories - New Age Brand Building

7 Brand Story Archetypes that Changed the World - Brand Stories - New Age Brand Building | Brand Stories | Scoop.it
Need some branding inspiration? Then head to the movies. The best brands in the world aren’t built on great products, they’re built on great stories. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the seven story plots that can change a brand from an impersonal pitch to a transcendent human [...]
Omar Kattan - New Age AdMan's insight:

These insights are provided by Graeme Newell, Emotional Marketing Researcher at 602 Communications

 

“What would you say if I told you that you’ve seen every single movie ever made?

 

It’s true — in a way.

 

Experts say that there are only seven basic movie plots, so you probably polished off all seven before you could even spell your own name.

 

Incidentally, the seven archetypes are:

 

rags to riches

rebirth

quest

voyage & return

comedy

tragedy

overcoming the monster 

 

So what does this mean for positioning a brand? Every great marketer uses one of these stories when making a customer focused brand.

more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

Kevin Spacey’s Top 3 Tips For Better Storytelling. Yes, That Kevin Spacey

Kevin Spacey’s Top 3 Tips For Better Storytelling. Yes, That Kevin Spacey | Brand Stories | Scoop.it
Omar Kattan - New Age AdMan's insight:

Summary of Kevin Spacey's  insights at the recent Content Marketing World conference ...


"Good content marketing is not a crap shoot—it has always been about the story.” 

“The audience doesn’t care about the platform--they care about the content,” 

“Conflict creates tension and keeps people engaged..." 

"[Nike] channel the voice in the back of our heads—get your ass off the couch...” 

“Our stories become richer, and become far more interesting, when they go against the settled order of things to achieve the unexpected,” 

“The truth? Face up to it. Consumers appreciate authenticity.” 

"creatives now have more control over storylines than ever before." 

“It begins with knowing what story you want to tell, everything else will follow.” 

more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

Every great bar has a great story. Jack Daniel’s wants you to hear them.

Every great bar has a great story. Jack Daniel’s wants you to hear them. | Brand Stories | Scoop.it
Yesterday, Jack Daniel’s and Arnold Worldwide launched a new, fully-immersive digital campaign known as The Few and Far Between. With this campaign, the iconic whiskey brand is raising a glass to celebrate great stories from the authentic establishments that have gathered folklore and rich characters over time. As the brand believes, these places are among [...]
Omar Kattan - New Age AdMan's insight:

The website features tales of mischief, revelry and whiskey as told by proprietors, bouncers, barflys and patrons. Each story was captured in the very places that have made Jack the legendary American whiskey that it is today. In addition, the brand also engaged their social media fans to seek out epic bar stories. To bring this experience to life, Arnold partnered with the digital wizards at MediaMonks—one of the most awarded digital production companies in the world.

more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

Brand Marketers: Think Like Storytellers | Omar Kattan - New Age AdMan & Brand Storyteller

Brand Marketers: Think Like Storytellers | Omar Kattan - New Age AdMan & Brand Storyteller | Brand Stories | Scoop.it

Writing is a craft. Be it in fiction or in a business context, words are your raw material.

 

A story, fiction or otherwise is shaped by plot and characters. It seems a simple enough process. So why does the finished story so often lack the vision you started with? Why don’t the words flow together on the page to create the scenes and the characters that were so vivid in your mind just a short while ago?

 

It could be that you are so focused on the writing that you’ve forgotten to let the storyteller speak.

Omar Kattan - New Age AdMan's insight:

Good storytellers know their audience. They can judge, just by looking at the assembled faces, what the mood is in the room, and can pitch their story accordingly. 

more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

Johnson's Baby Middle East - The Grandparents Frame - Brand Stories - New Age Brand Building

Johnson's Baby Middle East - The Grandparents Frame - Brand Stories - New Age Brand Building | Brand Stories | Scoop.it
Johnson’s Baby (Middle East) recently launched a campaign called “The Grandparents Frame“. The idea (in a nutshell) revolves around an app that allows parents to send pictures of their kids to their parents (the grandparents). The pictures would then be automatically added to a digital frame and updated whenever new pictures are sent via the [...]
Omar Kattan - New Age AdMan's insight:

When a brand taps into its customers’ emotions and provides a storytelling utility to support it, magic happens. Kudos are earned and the brand soars.

 

more...
No comment yet.
Rescooped by Omar Kattan - New Age AdMan from Brand Storytelling
Scoop.it!

5 Secrets to Use Storytelling for Brand Marketing Success

5 Secrets to Use Storytelling for Brand Marketing Success | Brand Stories | Scoop.it
Learn the five secrets that brand storytellers understand and use to intrigue, engage, and connect emotionally with consumers.

Via IMCyclopedia.com
Omar Kattan - New Age AdMan's insight:

A must read, highlights 5 essential guidelines for effective brand storytelling.  Especially relevant for b2b marketers.

more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

Trek Brand Story: The Quest to Build the Best Bicycles in the World - Brand Stories - New Age Brand Building

Trek Brand Story: The Quest to Build the Best Bicycles in the World - Brand Stories - New Age Brand Building | Brand Stories | Scoop.it
Whilst on the constant look out for brilliant brand stories to bring to you every week, I stumbled upon this gem of a brand, Trek bicycles and their brand story.  And what a fascinating story it is! I love how thoroughly and passionately they tell it. Text book storytelling at its best. The loyalty and passion [...]
Omar Kattan - New Age AdMan's insight:

The Trek story follows the Quest narrative.  

 

They're on a mission to build the best bikes in the world and to push the boundaries on all the things a bike can do;  battle climate change, lessen congestion, improve health, bring us together and help us explore. 

 

I love how thoroughly and passionately they tell their story, text book brand storytelling at its best.  


Read on to fall in love with the Trek brand as much as I did...

more...
No comment yet.
Rescooped by Omar Kattan - New Age AdMan from Just Story It! Biz Storytelling
Scoop.it!

B2B Social Media Story Telling | Socialnomics

B2B Social Media Story Telling | Socialnomics | Brand Stories | Scoop.it
Some  B2B marketers are slow to invest in social media because they believe that the ROI should be based on an increase in sales. Wrong.

 

This a short but great post on shifting your thinking about social media and the power of storytelling for your business.

 

What I really like, besides the mindset, is the example of how Cisco is using storytelling so effectively.  It's about connecting with your audience and pulling them in, not pushing your company on them.

 

This is sophisticated business storytelling at its best -- that we all can do.  

 

Enjoy the post and the fabulous 5 minute video.


Via Karen Dietz
Omar Kattan - New Age AdMan's insight:

A brilliant post about Cisco's approach to b2b storytelling from Tim Washer, social media head for Cisco Systems’ SP Marketing group.  

 

Tim discusses various initiatives that focus not on the brand and its products but on helping spread inspiring industry stories that matter to their target audience.  

 

Watch and enjoy their first video from their "Network Effect" web documentary.

more...
No comment yet.
Rescooped by Omar Kattan - New Age AdMan from StoryReform
Scoop.it!

McDonalds Brand Reposition Starts With A Story - Brand Stories - New Age Brand Building

McDonalds Brand Reposition Starts With A Story - Brand Stories - New Age Brand Building | Brand Stories | Scoop.it
Branding is one thing but brand reposition takes skill, patience and above all time. And MacDonalds is doing just that. A brand owns a variety of words, names, phrases, and identity. All of this IP is shared with audiences.

Via Novel Influence
more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

Japanese Tire Brand Tells Horror Story To Advertise - Brand Stories - New Age Brand Building

Japanese Tire Brand Tells Horror Story To Advertise - Brand Stories - New Age Brand Building | Brand Stories | Scoop.it
A quick post this week and one to prove that brands telling stories, even if used with with the intention to shock, can be extremely effective. Have you watched the Japanese Tires horror ad yet?
Omar Kattan - New Age AdMan's insight:

The horror storytelling genre, if done well can be extemely effective.  It puts us in a place where we feel safe, a situation we can all relate to, and then throws us the unexpected, to our horror! This is what this tire ad does.

 

The message BBDO J West, the brand’s ad agency, wanted to get across is that “Autoway tires are so reliable, the only thing scary about a snow storm will be things like the sudden appearance of an evil dead girl.”

 

Be ready for the unexpected.

 

more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

Unilever's Project Sunlight: A Real Life Story With A Happy Ending - Brand Stories - New Age Brand Building

Unilever's Project Sunlight: A Real Life Story With A Happy Ending - Brand Stories - New Age Brand Building | Brand Stories | Scoop.it
Today, Unilever launched Project Sunlight, a new sustainability campaign to coincide with Universal Children’s day. The aim: To change the way you view the world for your children and future generations..
Omar Kattan - New Age AdMan's insight:

The power of this campaign lies in the brilliant manipluation of our emotions.  By daring to start with the question: Why bring a child into this world?  they were able to position their Project Sunlight initiative as the positive force for good and change in our world.

more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

Storytelling At Christmas: John Lewis' Stories Of Giving - Brand Stories - New Age Brand Building

Storytelling At Christmas: John Lewis' Stories Of Giving - Brand Stories - New Age Brand Building | Brand Stories | Scoop.it
John Lewis have done it again this year; tugged at our heartstrings with a heart warming story of the bear and the hare.
Omar Kattan - New Age AdMan's insight:

The story of the bear and the hare is one of giving. What better way to convey a commercial message of buy for your loved ones than through an animated cartoon played to the background music of Lilly Allen’s haunting rendition of Keane’s “Somewhere Only We Know”. Beautiful! 

more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

The Post-Advertising Age - Your Story First, The Platform Second - Brand Stories - New Age Brand Building

The Post-Advertising Age - Your Story First, The Platform Second - Brand Stories - New Age Brand Building | Brand Stories | Scoop.it
What’s your brand story? If you can answer this question, you’re equipped to tackle the challenges brought about by the post-advertising age; an age where traditional advertising and media spend are just not what they used to be. Deep pockets don’t count as much anymore. Not too long ago, and long before the inception of [...]
Omar Kattan - New Age AdMan's insight:

In a post advertising age, your story comes first and the medium you tell it in comes second; even if that medium is a billboard or traditional TV.

more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

How British Airways Tells Emotive Customer Stories - Brand Stories - New Age Brand Building

How British Airways Tells Emotive Customer Stories - Brand Stories - New Age Brand Building | Brand Stories | Scoop.it
I can’t believe it took me this long to find this gem. Happened across it while reading this excellent post shared by the Sandstorm Digital curation team. Watch how British Airways India tells the story of an Indian Mom, her expat son, his longing for home and the touching story that everyone can relate to.  No [...]
Omar Kattan - New Age AdMan's insight:

Telling your customer stories demonstrates empathy.  Empathy generates loyalty.  Loyalty translates to referrals and sales.

Start telling your customer stories today.

more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

Lessons from Angela Ahrendts on Brand Storytelling - Brand Stories - New Age Brand Building

Lessons from Angela Ahrendts on Brand Storytelling - Brand Stories - New Age Brand Building | Brand Stories | Scoop.it
Angela Ahrendts (ex-Burberry chief, now Apple head of retail) and Christopher Bailey have transformed the way Burberry engages with the world, from its consumers to its associates, leveraging disruptive technology to share its pure brand vision through content-rich, compelling storytelling. Blurring the lines of physical and digital—with a flagship store that mirrors the website and [...]
Omar Kattan - New Age AdMan's insight:

Arguably the best brand storyteller out there, our latest post summarizes @AngelaAhrendts' insights on what it takes for brands to succeed in today's marketplace.

more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

6 Lessons In Storytelling From Steven Spielberg

6 Lessons In Storytelling From Steven Spielberg | Brand Stories | Scoop.it
We are no strangers to the benefits of storytelling in content marketing. Knowing that audiences are more likely to remember (and share) stories that connect in an emotional way has allowed marketers to develop truly unique content. But storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly no greater storyteller than filmmaker Steven Spielberg.

With more than 30 films, seven Academy Award nominations and three wins, Spielberg has the...
Omar Kattan - New Age AdMan's insight:

Some good ideas, tips and inspiration for your content marketing and brand storytelling from Spielberg, arguably the best storyteller of our time...

more...
Art Jones's curator insight, October 13, 10:52 PM

Guidance from a Master Storyteller

Rescooped by Omar Kattan - New Age AdMan from Just Story It! Biz Storytelling
Scoop.it!

Brand Storytelling @ Cannes This Year: Don't Miss These Insights

Brand Storytelling @ Cannes This Year: Don't Miss These Insights | Brand Stories | Scoop.it
With the prestigious 2014 Cannes Lions festivities coming to a close, it’s almost sinful not to blog about a major theme during this year’s “Oscars of the Advertising industry” event… Brand Storytelling. The importance of brand storytelling in this year’s Cannes Lions was highlighted by another Chipotle story-styled campaign win. This time, the company won the [...]

Via Karen Dietz
Omar Kattan - New Age AdMan's insight:

Thanks for the re-scoop Karen and glad you found it useful. Yes, also glad that the big whigs are getting on the band wagon and placing more importance on the art of storytelling.

more...
Karen Dietz's curator insight, June 24, 1:46 PM

My colleague Omar Kattan, an expert in brand storytelling, did all of us a great favor. He put together quotes and video clips of top advertising and business folks at the Cannes Film Festival on the importance of storytelling.


Wow! Who knew brand storytelling was such a hot topic there this year.


I love the material shared here. Not only are the big-whigs firmly behind storytelling, their comments are insightful. One of my favorite is from Miles Young, chief executive at ad agency Ogilvy and Mather: "Narrative techniques are critical as a component of creativity and were not give a lot of attention before." Right on Miles!


There are 5 other quotes and video clips of interviews that Kattan shares with us. Many thanks Omar for putting this collection of gems together for us!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Omar Kattan - New Age AdMan from Just Story It! Biz Storytelling
Scoop.it!

Empower Your Customers To Be Your Best Brand Storytellers

Empower Your Customers To Be Your Best Brand Storytellers | Brand Stories | Scoop.it
In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers. Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers [...]

Via Karen Dietz
Omar Kattan - New Age AdMan's insight:

When your customers start to tell stories involving your brand you know you've hit gold. 


Read about this amazing and very touching BMW brand story (told by a BMW owner) involving a man, his son and the BMW bike that tied them together. 

Do you empower your customers to tell and re-tell your brand stories? Which brands inspire you to tell their stories? Share your thoughts…

more...
Jeff Domansky's curator insight, May 24, 11:40 PM

Valuable business storytelling tips from Omar Kattan and Karen Dietz..

Shelley Costello's curator insight, May 26, 7:25 PM

I find if you give the space on your page to share about your products and services customers can become your best PR agent.

 

--Shelley

http://www.creativewebconceptsusa.com

 

Sarah Skelly's curator insight, May 27, 8:49 AM

The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories.  Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story. 

Suggested by Mark Sampson
Scoop.it!

What do HP Sauce and a Notebook have in Common? | Brand Storytelling Consultant - Mark Sampson

What do HP Sauce and a Notebook have in Common? | Brand Storytelling Consultant - Mark Sampson | Brand Stories | Scoop.it
When I was a kid, a bottle of HP Sauce was a common sight on our dining room table. My Dad loved it, and his Dad did too. Subsequently, I've never bought a
Omar Kattan - New Age AdMan's insight:

Couldn't agree more: "Loyalty isn’t built from just having a better product. Loyalty comes from also having a better story. The story your customer tells himself every time he uses your product."

more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

9 Inspiring Ways CISCO Uses Story To Communicate Brand - Brand Stories - New Age Brand Building

9 Inspiring Ways CISCO Uses Story To Communicate Brand - Brand Stories - New Age Brand Building | Brand Stories | Scoop.it
As Chief Strategy Officer at the MENA region’s first specialist content marketing agency, I help our clients concieve, develop and implement their content marketing strategies.  Many of our clients are B2C, some are B2B,  but all are H2H (human to human). One of the areas I focus on (and enjoy!) during the early stages of the engagement, [...]
Omar Kattan - New Age AdMan's insight:

I’m quite impressed with CISCO's ability to constantly and consistenetly create content that is inspirational, informative and sometimes even funny to tell their story.

 

Here are 9 examples of such content…

 

http://www.brandstories.net/2014/03/01/inspiring-ways-cisco-uses-story-communicate-brand

 

 

more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

Dell Beginnings: Restoring The Brand Story "WHY'' - Brand Stories - New Age Brand Building

Dell Beginnings: Restoring The Brand Story "WHY'' - Brand Stories - New Age Brand Building | Brand Stories | Scoop.it
Dell’s “Beginnings” ad was brought to my attention by Raquel Del Pozo from our LinkedIn Group. The “big idea” behind it .. celebrating the entrepreneurial spirit by recounting the humble beginning and amazing success stories of well known companies. Some of the featured brands include Trip Advisor, the world’s largest travel site, born in February of [...]
Omar Kattan - New Age AdMan's insight:

Dell sells computers, they’re very good at it, one of the best actually.

However, over the years, they became defined by WHAT they do rather by WHY they do it. They became “That Great Computer Company”.

Ironically, their strength became one of their weaknesses.

Read on to see how their latest ad is helping them re-connect with their customers on a more emotional level...

more...
No comment yet.
Scooped by Omar Kattan - New Age AdMan
Scoop.it!

How You Can Master The Art Of Good Story-Selling

How You Can Master The Art Of Good Story-Selling | Brand Stories | Scoop.it
While many brand marketers understand that content is king, they’re also discovering it’s only half the battle. Trust comes through the art of good story-selling.
Omar Kattan - New Age AdMan's insight:

Amy Callahan (@CollectiveBias), discusses "StorySelling" and how @Charmin does it.  Must read.

 

Story-selling content gives your brand context. 

 

Story-selling is about tapping the emotional and the pragmatic quotient. 

 

Story-selling is about transparency.

more...
No comment yet.
Rescooped by Omar Kattan - New Age AdMan from Curation, Social Business and Beyond
Scoop.it!

How Can Curation Tell Your Story? 6 Steps to Finding Your Voice

How Can Curation Tell Your Story? 6 Steps to Finding Your Voice | Brand Stories | Scoop.it

Via janlgordon
Omar Kattan - New Age AdMan's insight:

If you've been asking yourself the question, why is Curation important and how do I do it, then this article by Karen Dietz is a must read.  

 

One of Karen's  most important insights/tips: "your curation should be  telling a story–your story–through the material you curate, the reviews you write, and the voice you bring to your topic."

more...
janlgordon's comment, December 8, 2013 3:18 PM
Intriguing Networks, Great to meet you here! You are so right, whether an individual or a business curates, it's the story that is woven throughout your topic or niche that gives readers a chance to connect with you at different entry points along the way. I agree with you, Scoopit is a very vibrant and generous community. Look forward to sharing more with you in the future!
janlgordon's comment, December 8, 2013 3:21 PM
Vicki Hansen, Thank you for your comment! Happy you found it valuable. Keep coming back, we will be covering curation in an ongoing series on Curatti.
janlgordon's comment, December 9, 2013 12:19 AM
Karen Dietz - I had a great weekend, hope you did too! Loved your article, it definitely got traffic and comments, so happy to have you on the team. Looking forward to your next article. Have a wonderful new week!
Rescooped by Omar Kattan - New Age AdMan from Just Story It! Biz Storytelling
Scoop.it!

Storytelling Matters: Awesome Storied Ads to Make You Cry

Storytelling Matters: Awesome Storied Ads to Make You Cry | Brand Stories | Scoop.it

Via Karen Dietz
Omar Kattan - New Age AdMan's insight:

Brilliant examples for emotional storytelling in advertising.

more...
malek's curator insight, November 27, 2013 5:31 PM

"Telling To Win",  more examples to illustrate the power of storytelling.

Peter (PJ) Fulcher-Meredith's curator insight, November 27, 2013 7:06 PM

If you ever doubted the power of storytelling I challenge you to watch thesde TVCs without being moved. Simple yet profound. A lesson for all of us in how to make genuine human connections. Okay, so they are tv commercials - it doesn't matter.  There are terrible TV commercials but what these stories do in just 1-3 minutes is sheer brilliant storytelling.  Well done to all involved.

AlysseH's curator insight, November 30, 2013 10:18 AM

Emotion is the key to connection